二月草·Otaku人间

我的未来我渣Fit
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<中文资料来源:阿修的部落格>

<英文资料来源:Leave it behind>

随着做Blog的人越来越多,许多人都想自己的blog点击率和流量越来越大,且让我们来看看这位blog高手给我们的一些提示:

十大Blog成功之道:

1. 將文章分類
如果你把所有的文章放在同一個地方,而文章的內容又是包羅萬象,幫你的讀者一個忙吧!做個分類吧。這樣才能讓有興趣的讀者更快的找到他們需要的內容。

2. 幫你的文章下一個有意義的標題
如果你的文章較長、原創性較高的話,儘可能的幫你的文章下個有意義的標題。這麼做有兩個好處。第一,有意義的標題會讓你的文章在Google有更高的排名順位,特別是別人連結到這篇文章的時候。第二,使用RSS閱讀工具的讀者閱讀你的 Blog的讀者能夠更快的掃描你的文章標題,找出他們感興趣的內容。

3. 在流量高的時間更新你的Blog
如果你想讓你的 Blog有更多的流量,試試看在流量最大的時刻發表新文章。因為很多網友只看新聞聚合(如:FlashAnyWhere當我們Blog在一起的聯播網)上的最新的文章,流量最大時更新會讓你的文章有更高的能見度。此外,在你的讀者醒著的時候或上班時間更新文章,如此可以讓你的讀者有時間回應,讓其他Blog有機會引用你的文章。一篇發表在半夜的精采文章,會在早晨被一堆新的文章給蓋過光芒。

4. RSS內包含完整的文章內容
為了滿足讀者需要,把你的完整文章內容放到RSS內是一個不錯的主意。如此一來,讀者需要完整文章內容的時候,就不需要再開啟一個新的瀏覽器視窗了。雖然強迫讀者必須造訪你的Blog才能讀取完整文章,對於一些需要高流量才能賺錢的網站而言很有誘惑力,不過這很可能會讓你的讀者離你而去。

5. 點選自己文章內的連結
當你的文章內有連結到其他Blog或文章的超連結時,當你發表文章之後,記得自己點選一下。因為這可以當作一個品管流程,確保連結沒有出錯。此外,這可以在網站的log上留下referrer logs記錄。因為很多Blogger會追蹤他們的Blog的流量與referrers,所以這會確保他們知道你發表了這篇和他們有關的文章。

6. 建立公信力
很明顯的,公信力通常是成功的Blog最重要的成功因素。如果你的文章具有可信度、誠實、有原創性,關心你文章內容的讀者會找到你的。如果你寫作的內容是關於你熟悉而狂熱的事物,你就可以確定讀者可以得到他們想要的資訊或娛樂性。不要去模仿你最喜歡的Blog,應該寫一些原創內容。

7. 告訴大家你是誰、如何與你連絡
我常常在一些有趣的 Blog看到我自己的名字,進而決定在我的Blog上放上這些連結或是和作者聯絡。有時候,我可能看到一個獨特的觀點或是挑戰,但是我卻沒辦法知道作者的背景。
但是很多Blog上並沒有作者的資訊。Blog常常是由一小群互相認識的人之間的溝通。但是當Google找到你之後,其他人就會光臨你的Blog,這時你就需要讓新朋友知道你是誰了。如果沒有其他考量的話,你可以放上你的名字、所在位置或是職業,還有直接的聯絡資訊。

8. 不要害怕宣傳
我寫了很多文章是關於其他Blogger或網站,像是Robert Scoble, MacSurfer和Hacking Netflix。我一開始是希望用這種方式讓我的Blog在blogosphere 中慢慢的被注意到。但是這不是一個好的計畫!
我也希望我連結到這些網站並點選這些連結後,我的網站可以看到來自這些網站的referrer logs,讓這些站長注意到你的文章。這個作法好多了,但是這必須依靠站長和作者常常監控他們的流量或是從weblog search site (如:PubSubFeedster)上查看有什麼人訂閱了RSS。效果好了一點,不過還是不夠好。
最後,我找到了一個方法,就是:告訴他們!活躍於Blog界的人們都十分積極的,因為他們總是在尋找新的觀點。我發現寄給他們一封簡短的email,介紹你自己、感謝他們在他們的Blog上所分享的資訊,接著發表一些他們會有興趣的文章,這麼做通常有用。我從來不要求別人在他們的站上加上我的網站連結,也不建議大家這樣作。你的目標只是讓你所設定的讀者閱讀你的文章,如果你做到這點,那就算成功了。這些連結到你的Blog的網站,就像是對你的Blog投下了神聖的一票。

9. 在你自己與別人的Blog留言
所有的Blogger都希望能夠獲得回應。當有人回覆了文章或是寫了封信給你,告訴你他對你的文章的看法,你就會覺得花這些時間更新Blog是值得的。
鼓勵回應的最好方式是什麼呢?簡單:回應他們!在別人的 Blog上留言不只對其他Blogger有幫助,這也是提昇你的Blog曝光率的方法。如果你自己都不這麼做,怎麼叫別人也回應你呢?
另外,當有人花了時間留言的時候,回應他們,感謝他們所做的回應。

10. 當你寫的越多,就發現越多東西可以寫
不像幸運餅內的下下籤,這可以隨時改善的。剛開始寫Blog的人常常都會自問,『我該寫些什麼東西?』我能給的最佳建議就是先從一些自我批評 (self-criticism)開始。當你開始習慣寫作之後,你就會有想法了。你慢慢會發現生活中一些值得寫的東西,在和朋友的對話中、閱讀時、開車時、購物時,甚至是上教堂的時候。
無論我和也寫Blog的同事正在談什麼,我發現我自己說了 :「這是一篇Blog上的文章!」在發生這種情況之前,你寫就是了,不用去想要寫什麼。

[Bonus Track] 內容引來Google
別低估Goolge對網站流量的影響力。當你的內容不斷成長、文章被連結或被回應,搜尋引擎會帶來更多的訪客。Google給Blog文章有更多的權重,因此搜尋結果中Blog的順位也可以在一些大公司之前。我發現每天的流量有20%是從搜尋引擎帶來的。更多人閱讀他們只閱讀他們感興趣的文章,花費更少的時間在瀏覽整個網站,這就是為什麼要告訴你的讀者「你是誰」、「如何和你取得聯繫」。我也建議放個「從何開始?」的單元。把你站上所有最好的東西整理起來,放在首頁上,讓新來的朋友們能夠很快的看到最值得看的內容。

在google上面输入“Otaku”一词,竟发现本格的Blog排在第三位,颇让我惊喜阿~

英文原文:

Building a Better Blog

Here are my Top 10 ideas for how to build a better blog, now gathered in one place, and featuring a special Greatest Hits Collection Bonus Track!

1. Use Categories

If you publish all of your writing to one location, but regularly write on a wide variety of topics, do your readers a favor and utilize categories. This will allow an interested reader to quickly view all of your posts on network security, while avoiding the day-by-day emotional swings of your child's soccer season.

2. Use Titles

As much as possible, title your posts. This works best when your posts are fairly original and somewhat lengthy, but can be ignored if your blog is primarily links to other sites and posts. The benefits are two-fold. First, Google seems to place a large value on titles, especially when others link to a post. Second, your readers who follow your site using a news reader/aggregator will appreciate being able to quickly scan your titles for posts of interest.

3. Publish During High Traffic Times

If one of your desires is to generate traffic, try to publish during high traffic hours. Many people scan weblogs.com and other services (including TypePad and many TypePad member sites) for recently updated weblogs. Also, publishing during prime waking/working hours will give other writers time to comment, link, or respond to your post. A brilliant post in the middle-of-the-night will often get buried by the morning rush of fresh content.

4. Syndicate Your Entire Post

Again, in the never-ending effort to ensure happy readers, be sure to syndicate (i.e. send) your entire post through RSS. I follow over 75 weblogs (which is probably a low number on average). With the amount of time it takes to keep up with the constant stream of information, it is a great benefit to be able to read each post in its entirety without a separate trip to the browser. I know it is especially tempting for businesses to try to drive traffic to their site by forcing readers to visit the website in order to read the full article, but inevitably I end up unsubscribing from those sources instead.

5. Click Your Own Links

When you post an article that links to other post or blogs, be sure to click those links after you post. First, this simply verifies that your links work, which is always a good QA check. Second, this will cause your site to show up in the stats and referrer logs of the sites you link to. Most bloggers track their traffic and referrers religiously, so this will make sure they are aware of your post as soon as it's been published.

6. Develop an Authentic Voice

Obviously, this is the most important element of a successful weblog and a daily struggle. If you are authentic, honest, and original, you will find readers who care about what you write. And if you write about what you know and what you are passionate about, you can assure that your readers are informed and entertained. Resist the temptation to imitate your favorite weblogs while still leaving room to learn from the best.

7. Tell Us Who You Are and How to Contact You

I often find myself on an interesting blog and decide I'd like to link to it or contact the author. Other times, I might find an opinion unique or challenging, but then realize that I don't know whether the writer is an employee or user.

A surprising number of weblogs have none of this information. Often weblogs start as a way of communicating with a small number of people who know each other well. But you can be sure that soon Google will find you, and then others will land on your site and they need to be able to get the basics about you quickly. You don't want to be dismissed as a gadfly when you're actually the lead developer for a highly anticipated piece of software.

So, unless you have specific reasons for confidentiality, include your full name, position and role (if your blog is related to your professional life), and a way to contact you directly.

8. Don't Be Afraid to Promote

I've written a number of posts that I thought would be of interest to other bloggers or sites, such as Robert Scoble, MacSurfer, and Hacking Netflix. My first hope was that the writing would be so captivating that the posts would slowly rise to the top of the blogosphere and be noticed. Not a good plan!

My second hope was that by linking to these sites and clicking on those links, my site would show up in the referrer logs for those sites, which would spark curiosity and bring my post to their attention. This works fairly well, but relies on the site owners and authors religiously monitoring their traffic or subscribing to weblog search sites such as PubSub and Feedster. Better, but still inadequate.

Finally, I stumbled upon a brilliant, but underused technique: Tell them about it!. People who are active in the weblog world are active precisely because they are curious people who are always looking for new perspectives. I find that sending a short, polite email that introduces yourself, offers a thank you or general kindness regarding their site, and then brings your post to their attention, is generally very successful. I never specifically ask for a link and wouldn't recommend it. Your purpose is simply to be read by people you respect and if you achieve that, you have been successful. The choice of whether to link to your site is entirely up to them.

9. Comment on Other Sites and Your Own

All of us crave feedback. When people post comments or send you an email about something you've written, you're reassured that your effort is worthwhile and having an impact, however small, on others.

What's the best way to encourage feedback? Simple: do unto others! Commenting on other sites not only benefits other writers, but it's a great way to get your own site noticed by people who would not normally find you. It's hard to expect others to give feedback if you're not willing to do it yourself.

In a related note, when people do take the time to leave a comment or send you an email, be sure to respond promptly and thank them for dropping by. There should never be a lonely "Comments (1)" on one of your own posts.

10. The More You Write, the More You'll Have to Write About

Despite the fact that this sounds like a bad line from a fortune cookie, it's been proven time and time again. Nearly everyone who starts a blog asks themselves, "What in the world am I going to write about?" The best advice I can give is to just start writing with as little self-criticism as possible. As your mind gets used to writing, you'll start thinking of new ideas without even trying. You'll naturally begin seeing writing opportunities all over the place, in conversations, reading, driving, shopping, or even in church. Whenever I'm talking to my fellow bloggers, I find myself saying, "That's a blog post!" But before that happens, you need to start writing more and thinking about writing less.

[Bonus Track] Content Brings Google

Do not underestimate the power of Google as you raise your site's traffic. As you're content grows and your posts are linked to or commented on, search engines will bring more and more visitors. Google in particular seems to highly value weblog posts in their rankings, allowing rather small blogs to show up on the first page of search results with large, established corporate sites. I estimate that over 20% of my daily traffic is from search engine traffic. Many of these people read the related post, but then spend a short time browsing the rest of the site, which is another reason why Tell Us Who You Are and How to Contact You is so important. I also recommend placing a Where Do I Start? collection of your best, most representative writing on the front page to help people get up to speed quickly.



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[点击此处收藏本文]  发表于2005年03月01日 5:15 PM




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