A lot of people think Apple Computer intends to make good looking computers. Many people admire the casing of Apple’s laptops, iBooks and PowerBooks, which are replaced by MacBook and MacBook Pro very recently. If they see these computers’ Operating System, Mac OS X, especially some eye-catching features, like the Dock, and Expose, they would probably marvel at Apple’s beauty and think Apple’s first aim must be good looking when they design computers.
Yes. Apple does have some of the best industry designs, and the designers never ignore any detail. For example, you will find the little screws in Apple’s laptops are in perfect symmetry. However, making computers beautiful is not Apple’s first intention. Apple’s computers may be said as "born to be beautiful but never use make-ups". It is true. Some laptop makers put nice looking buttons or LEDs on the laptops, to make them look nice. On Apple’s laptops, you cannot find a single indicator! Even the power indicator is located on the power plug.
Let’s talk about the OS. Many would think Apple put Dock and Expose into the OS because they look beautiful. However, if they do not try the OS themselves, they would not know Dock and Expose are very useful features. Take Expose as an example. Apple was once criticized for the lack of Alt + Tab feature in its OS. Now, Apple not only has Command + Tab, but also has Command + ~, which in combination enable users to switch between running applications as well as between different windows of the same application. What’s more, Apple decides to take the advantage of graphical user interface and multi-button mouse commonly in use today. So they came out with the Expose idea. So that user can press a certain button on the mouse, or move mouse cursor to one corner of the screen to active Expose, that is to show all active windows in a floating manner or show the Desktop quickly. That is to say, Expose is a very useful feature other than just nice-looking.
As a conclusion, Apple computer not only aims at making computers look good, but also tries its best to make computers as easy to use as possible.