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人人上线了两款移动端产品“啵啵”和“美美”,这也是人人 1 月 16 日调整组织架构,将无线业务事业部独立出来后推出的第一批新产品。

“啵啵”定位为语音社交,滤镜+声音+图片+文字等多种呈现方式,支持人人,微博账号登陆,用社交账号登陆之后会默认同步到社交媒体。

“美美”是一款图片处理工具,加入了社交功能,类似于 Instagram,但主打自拍,从其命名可以看出主要针对女性用户,目前只支持人人账号登陆,绑定之后会自动发布照片到人人。

对于人人来说,无论是主打语音的“啵啵”还是主打图片的“美美”,移动互联网的这两个领域已经是尸横遍野,无论是图片还是语音社区竞争都已经非常惨烈,语音有啪啪,图片国外有 Instagram,国内有图钉、POCO 等图片社区,人人到现在才推出这样的产品,已经失去了这两个领域的最佳时期,现在来也只是赶了个晚集。

当然,无线事业部都已经分拆出来了,总要做点什么事儿吧。


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