阿里系的网站应该算是国内最早重视SEO(搜索引擎优化)的网站。阿里巴巴算是最早建立SEO团队的大型网站之一。对于SEO的重视,也使得阿里系的网站早期在Google和百度上投入大量的广告。毕竟互联网的电子商务网站就是一个将流量转换为交易的一个工具而已,尤其在网站发展初期,有价值的流量导入算是最基本的行销手段,搜索引擎正好满足了这样的条件,因为当用户针对某一商品进行检索的时候,无意中也向搜索引擎透入了某种意向,这比纯粹的形象广告更有效且更容易产生订单。这段时间算是搜索引擎与购物网站的蜜月期。

     阿里巴巴与中文雅虎的婚约虽然有其他的原因,但马云对于搜索引擎的重视应该也算是原因之一。不过隔行如隔山,擅长经营电子商务网站的马云毕竟没有从事3721中文实名周鸿祎管理中文雅虎那样游刃有余。中文雅虎终究没有成为阿里系网站后面的堡垒,反而自身没落了。百度对于购物网站的垂涎,诞生了有啊这样的网站,自然使得阿里系的网站从用户变成了对手。所以淘宝痛下决心,拒绝了百度蜘蛛对于淘宝网站页面的收录。

     拒绝了百度的淘宝,倒是没有拒绝Google。所以Google的购物搜索得以飘逸而体面的上线。对于购物网站来说,搜索引擎搅进来的浑水并不都是免费流量的导入。对于垂直或者弱小的购物网站来说,搜索引擎终归利大于弊。但对于淘宝这样的网站,一来搜索引擎介入破坏了某种既得的商业模式,因为自身站内搜索的排名即便现在不是将来也是一个可出售的商品。二来对于入口的争夺也有虎口夺食的嫌疑,如果用户习惯在搜索引擎上进行商品的比价而后再进入到具体的购物网站购买,这样的习惯培养应该不算是好事。不过搜索引擎对于购物网站像毒品一样无法戒除,因为今非昔比,从易趣鹤立独行,到了淘宝易趣的双龙会再到现在一大堆例如京东,凡客这样的垂直网站,还有卓越和当当这样的B2C大鳄,拒绝搜索引擎,就等于比竞争对手少了一个搜索引擎免费导入的流量。不管是商业模式几何,不管是B2C还是C2C,对于用户来说都是购物网站,搜索引擎的介入更让商业模式被淡化。

     搜索引擎在某种意义上绑架了电子媒体,这次或许又对购物网站进行了劫持。不过对于用户来说又多了一个选择和方便的比价工具。


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  3. 拒绝了百度的淘宝,倒是没有拒绝Google。所以Google的购物搜索得以飘逸而体面的上线。对于购物网站来说,搜索引擎搅进来的浑水并不都是免费流量的导入。对于垂直或者弱小的购物网站来说,搜索引擎终归利大于弊。但对于淘宝这样的网站,一来搜索引擎介入破坏了某种既得的商业模式,因为自身站内搜索的排名即便现在不是将来也是一个可出售的商品。二来对于入口的争夺也有虎口夺食的嫌疑,如果用户习惯在搜索引擎上进行商品的比价而后再进入到具体的购物网站购买,这样的习惯培养应该不算是好事。不过搜索引擎对于购物网站像毒品一样无法戒除,因为今非昔比,从易趣鹤立独行,到了淘宝易趣的双龙会再到现在一大堆例如京东,凡客这样的垂直网站,还有卓越和当当这样的B2C大鳄,拒绝搜索引擎,就等于比竞争对手少了一个搜索引擎免费导入的流量。不管是商业模式几何,不管是B2C还是C2C,对于用户来说都是购物网站,搜索引擎的介入更让商业模式被淡化。
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