在智能手机领域,iPhone取得的成就应该很难有第二家公司能够匹及。不过由于android开放特性,搭载Android系统的手机数量超过iPhone应该也不需要预测。由于Google本身不参与手机硬件的开发,所以Anroid手机需要与iPhone一争高下,Google与苹果不站在一个水平面上。Google在2010年1月6日发布Htc生产的nexus one,虽然按照Google的说法是利用自身平台帮助厂家售出更多的Anroid手机,预计还会发布Moto生产的Anroid手机。这样的做法带给Android开放联盟一些不利的影响,不过也说明为了与苹果竞争Google打算收起长尾理论,二八原则会成为一个指导意见。

     在运营商领域,Android系统已经全面覆盖各个网络制式,如果算上中移动的OMS,Android甚至覆盖了TD-SCDMA。iPhone目前也只有WCDMA/GSM模式的手机推出。同时不少运营商都加入了Android开放联盟。在运营商层面苹果显然有点落后了。今年与AT&T在美国独家销售iPhone的协议将到期,与中国联通签署的协议也不是独家销售协议。美国最大移动运营商Verizon对iPhone非常的感兴趣,甚至为了iPhone提前部署LTE网络。不过短期内4G网络是否成熟,是否能够覆盖足够的用户目前来说应该是个问题。苹果公司也曾希望高通公司能够开发同时支持WCDMA和CDMA 2000的芯片,但短期内高通并未有这样的芯片释出。所以如果苹果希望与Verizon合作势必需要开发支持CDMA 2000的手机。也有传闻在iPhone 4GS已经有支持CDMA的规划。

     Google与苹果公司由于在手机领域的利益冲突日益明显。在09年苹果iPhone在线商店曾拒绝Google Voice应用进入,说明这一战役已经打响。此后Google Voice推出网页版,意在绕开苹果的控制。或许Google另外一个软件Google Map在苹果公司找到替代品以后或许也会面临Voice应用同样的处境。今年Google高调以7.5亿美元的股票收购移动展示广告技术提供商AdMob,说明Google意在加强移动互联网的广告控制力。有传闻在Google收购AdMob前,苹果曾经与该公司进行接触,毕竟AdMob占iPhone手机嵌入式广告80%左右的份额,Google的意图不言自明。作为回应,苹果约3亿美金的价格收购另外一家移动广告公司Quattro Wireless。尽管外界认为广告业务偏离苹果的主营业务,但至少防人之心不可没有。

     传闻已久的苹果的平板电脑iSlate预计本月也会面世。同时HTC将为Andoid系统和Chrome OS开发同样的产品也见诸各报端。此次CES 2010采用Android的平板电脑也赚了不少的眼球。预计在这一领域苹果与Google也会短兵相接。
  
   今年或许Google会与苹果全面开战。


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