打造“专卖店”模式，窝窝团引领团购精深化发展
文/王易见
网络团购最近的状况可以说是“冰火两重天”，网上盛传，正处于风口浪尖的团宝网已经人去楼空，估计不会再有好转的希望。但这并不意味着网络团购就没有了希望，我们注意到，进入龙年以后，团购行业整体的发展势头仍然“波澜不惊”，同时，诸如窝窝团这样的领头羊，还大张旗鼓的拓展出了新鲜的业务。
细心的网友最近发现，窝窝团首页右边的专栏商品区特卖已经悄然升级为“专卖店”，这会让你不由自主的联想到淘宝上的专卖店。实际上，当你点进去以后，你也不会特别的把它与其他专卖店区分开来，除了令你熟悉的团购时间和团购价格。没有错，只有包括价格和时间等少量信息在提醒你，你现在正在参与网络团购。
由此看来，窝窝团有意将电子商务的专卖店引入到团购中，当然，本质上看，团购和电子商务有着很多类似之处，因此，我们有理由认为，这种专卖店的团购模式是完全行得通的。在窝窝团上升级后的“专卖店”模式提供旅游、餐饮、百货、美容等服务，其覆盖面甚广，完全能满足大多数消费者的需求，在大家对电子商务和网络团购深有体验的情况下，专卖店对用户而言，不过是“换汤不换药”而已。
在一番试用之后，笔者对窝窝团新推出的专卖店有了更深刻的认知，毫不夸张的说，这种专卖店的模式，将引领网络团购朝精深化方向发展。
一，专卖店有助于强化网络团购的用户体验
一直以来，用户体验都是影响网络团购做大做强的重要因素，而窝窝团推出的专卖店，将有助于强化网络团购的用户体验。和普通的团购模式相比，专卖店在互动体验、商品分享、商品种类、消费引导等方面优势更明显，可以说全面超越了普通的团购。例如，笔者打开了“新天丽美容美发连锁机构”的专卖店，在这里，你可以获得更详细的商家信息、特色服务，你也能方便的查看该商家的其他团购活动，这些都能帮助你做消费决策，一般情况下，这可是VIP才能享有的资格，如果换成是普通的团购模式，你不会有这种“宾至如归”的感觉。
二，专卖店可为商家建立灵活多变的团购方式
以往的普通团购模式让网民有些审美疲劳了，这不仅令团购网站头疼，也令商家头疼。专卖店的出现可解决这个问题。在前不久，窝窝团还推出了55生活商城，在这个平台之下，商家可自主安排团购，无需团购网站的介入。而专卖店的出现，进一步提高了团购的灵活性，因为这种专卖店本质上属于独立网铺，就像电商的商城一样，商家拥有更强的自主性，可以建立灵活多变的团购方式。
三，专卖店将引领团购朝精深化方向发展
在专卖店上线以后，窝窝团的页面已经形成了“单品+专卖店”的阵容，单品面向普通的团购，而专卖店则面向更精深的团购。如果说，单品团购只是为了实现产品和服务的销售，那么专卖店在此基础上，还将进一步提高商家的品牌感染力，并且为商家品牌营销提供保障。这反应了大多数商家参与网络团购的诉求——除了获得人气和销量的提升以外，品牌知名度也需要得到加强。
据统计，目前已有2000商家入驻窝窝团专卖店销售额已突破600万。不过这还只是开始，据悉，未来窝窝团还会给商家提供运营平台，通过购买、消费数据，分析商家的产品认知度，为商家提供商业策略的支持。可以说，专卖店缔造了一个完全不同的团购生态圈，因此，它必将引领团购朝更精更深的方向发展。
窝窝团购已经在演变了~~~~~
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模式改变了？最重要是利民
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