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多年之前,腾讯便有了网络视频业务,只不过这从来都不是小马哥眼里的“一根葱”。而今时过境迁,网络视频行业油水渐渐多了起来,连这只不温不火的小企鹅也开始张牙舞爪的咬人了……

腾讯视频是富二代:比起那些拿了无数的风投,却至今鲜有盈利者的网络视频前辈来说,“富二代”的腾讯视频根本就不用考虑盈利,有小马哥罩着,咋也有肉吃。所以,在内容采买、产品优化、推广合作方面,腾讯视频一出生就是大把挥霍,完全是初生牛犊不怕虎的嚣张。

先是5亿成立影视基金,又是4.5亿入股华谊。资本运作的阔绰出手已然让同行咂舌,版权购买上又紧逼不舍。还没向前辈们一一行礼作揖,小企鹅已经宣布将热播电视剧全部做到网台同步,更要将热门电影第一时间囊括怀中,最近,还兴致勃勃的宣布要投入3000万宣传《新水浒传》,要与优酷、乐视、ppTV等视频老前辈们争奇斗艳。

更有甚者,小企鹅连番打出系列精品剧场与应季主题月专题的大小王牌,让优酷、乐视们无不好奇:富二代就可以这么嚣张么?

然而,腾讯视频还是继承了企鹅的霸气的。企鹅要打造网络帝国,门户、即时通信、游戏、电商等,依托那个网罗了所有网民的帝国平台,自然要有垄断网络视频这个掘金点的霸气。一边是,依靠腾讯大平台不声不响耕耘着产品,通过与腾讯微博、腾讯空间等平台的打通,让用户多触点享受视频精彩;一边是,客户端与网页的双平台运营模式,用户碎片化时间被极大整理。

从腾讯其它产品的演进路径来看,这股对待奢侈品般苛求产品的劲头不知会将腾讯视频推向何方。腾讯视频是要冲破制作、收集、播放的视频平台身份,让那些老前辈们在此对自己刮目想看么?

那些优酷、土豆、甚至是酷6都会问这个骄狂的“富二代”:视频的真谛,你懂了么?

然而,这一切都是刚刚开始,这种霸气是否能延续还是个未知数。值得庆幸的是,腾讯视频是小企鹅的亲儿子,这一点要比酷6幸运。

也许,小企鹅的冲动让人领教了霸气,看到了活力,然而笔者也有着这样的担心:腾讯的垄断式介入,是小企鹅的任性,还是视频行业的搅局?要知道,网络视频6年的发展,是技术、产品、内容和用户体验深刻博弈的6年,小企鹅的霸气能否对抗这些创造网络视频行业神话的先行者?希望腾讯视频多一些谦逊,少一些骄狂;多一些创新,少一些砸场……

如此,视频行业幸甚,互联网幸甚、网民幸甚……


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