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文/DoNews社区作者 黄井洋

2012电商价格战第二季,无论是谁挑起的,无论价格战过程中谁是主角,结果又如何,他们都不是价格战的胜利者。可能他们会赢得一点半星所谓的市场空间、消费人群,会赢得资本市场或多或少的二次、三次甚至更多次的资本注入,但价格战只是一个闹腾腾的桥段看过笑过即可。

首先说,价格战第二季让这些个主角、配角、友情客串和一众跑龙套的人,在微博上赚足了眼球。很多带V、蓝V的微博都热心的紧跟其后,费劲心思的写微博做直播,前前后后将几个演员的台词整理一个遍。价格战热闹与否我没具体了解,但微博直播很热闹。

回到主题,仔细想一下,在电商闹腾腾的价格战之后,到底谁是最终的受益者?

电商:这个好像不用多说,分析结果一大堆,无非是拿着属于自己和不属于自己的钱拼命整。咱们这些人无非就是嘴上说说他们,要么批评他们做法愚蠢,要么就说他们扰乱行业秩序。当然,也不排除有人顶他们的肺。

引用一个微博网友的话:大家都饶了他们吧,往好了说他们是CEO;往不好了说,他们不过是资本市场操控下的木偶人罢了。

消费者:本人没仔细去对比他们几家同一产品到底都降价多少,但是个人觉得,不会出现零元产品,即便有,也就那么一件两件,拿出来彼此挑逗一下,仅此而已。而真正得到实惠的消费者寥寥无几,古语云“买的没有卖的精”,就是这个道理。(要是哪个消费者在价格战中赚了便宜享了实惠,不妨吱我一声。)

对于电商们的产品价格,早就有细心的网友给予了强烈关注,扒出了奥运前后价格的变化。先把价格提上去,甚至是价格战的前一天狠狠的提上去,然后在价格战放枪的时候再押回去。貌似京东上有一款电视的价格竟然在大战前夕神奇的提高了7000。过如此,墙东很厚很无敌。

家电厂商:有人说,家电厂商应该联合起来给京东之流断货,但个人嚼着,他们才是价格战的受益者,无论京东、苏宁还是国美,只要能把产品卖出去,厂商都是赚钱的主。电商卖掉一批产品,就要从厂商那购买一批,哪个电商敢空着仓库。

对厂商而言,电商不过是眼下最火最红的销售渠道而已,充其量就是一个给他们跑销售的打工者(当然,现在这个打工的很牛叉,有点打工皇帝的味道),对于厂商而言,没有电商还有土商、水商甚至火商。没了电商,他们生产的家电照样能卖的出去,但是没了生产家电的厂商,电商你能给消费者变出冰箱、空调、洗衣机么?

还有一点要说,好像有人分析,认为电商能够挟天子以令诸侯,能够凭借自己平台的巨大优势,提高和厂商的议价能力。好像这样的分析也曾被套在线下连锁店的头上,可到头来呢,谁的议价能力提高了,又有谁搞的过生产厂商了?!

最后,想问问那个监管部门,到底你们是如何界定价格战的良性、恶性的?要不要行动,啥时候行动,和拍脑门到底有什么关系?你想制定并且在制定的乌龟屁股,到底有毛用?

转载请注明DoNews社区作者/黄井洋


15条评论

  1. 没有受益者

  2. 苦的是消费者啊

  3. 哪里来的受益者啊

  4. 虽然是这么低的价格,都写了断货!!

  5. 这个活动搞得不好

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