Tags: ,,,.

昨天去拜访多看,了解到一些新消息,与大家分享。

多看今年 11 月 14 日被小米公司全资收购(雷军微博在 11 月 9 日提前披露)。据爱范儿当时在现场提问了解到的信息,收购金额“超过亿元”。此后多看生产的小米盒子受到媒体关注,尤其小米盒子出现牌照问题后引起密集关注。

多看业务分为两块:多看阅读和机顶盒(硬件为小米盒子,软件为多看 for Apple TV)。除了受到密切关注的小米盒子外,多看阅读同样也被小米全资收购。我们去年对多看作过 iSeed 深度报道,彼时多看刚刚开始做 app 书,主管阅读业务的副总裁胡晓东提出“每天一本书”目标,看起来还有一点大胃口。如今一年过去,多看不仅推出了“多看阅读”书城,更是推出 1200 本精编电子书。

以下是一个组最新数据:

多看阅读总用户 600 万

付费用户 3 万人,二次购买率为 50%

周活跃用户为 60 万

书城中有 1200 本书(截止 2012 年 12 月),付费书约 200 本

平均每本书每天可以卖出 1.2-1.5 本

与多看合作出版社超过 70 家,分成模式为“三七”,多看获得 30%

据胡晓东介绍,电商平台的电子书整体数量很大,但二次购买率却非常低,“只用 5% 左右”。多看二次购买率高达 50%,平均算下来,每位用户每月 ARPU 值达到 10 元左右。

对于未来,多看依然是“大胃口”。胡晓东说到明年 6 月底要把电子书做到 1 万本,全年要做到 2 万本,付费用户也希望做到 100 万。怎么达到这个目标?据胡介绍,多看手里的书籍资源有 5000-6000 本,“开足马力后生产,这个量可以得到基本的保障”。目前多看阅读团队 110 人,除去内容团队(编辑、商务、运营等)30 多人,纯技术团队并不能完全满足需求。目前多看已经将部分传统电子书的制作外包给第三方团队,后者使用多看的制作工具进行批量生产。

胡晓东本人的精力则更多地放在琢磨商业模式上。最近他关注新媒体比较多,摸索出来的一条路子是“网站杂志化,杂志书籍化”。前者通过与新媒体合作,为新媒体打造电子杂志平台——爱范儿多看电子杂志将在明年 1 月正式推出——经过前期培育后,与媒体三七分成。后者把杂志内容打乱,按门类整理成单辑书籍。

胡晓东算了一笔账:做电子书,一年分成大概是 6000 元左右;但如果支持新媒体,帮助他们拓展渠道,并引进广告,那么一次性广告分成收入可能就会到达 6000 元。如果扶持 20 家左右新媒体,这笔收入就比较可观了。

不过虽然在商业模式上多看获得了突破性进展,但在“本业”——电子书方面,多看面临着来自亚马逊公司的巨大压力。今年 12 月,爱范儿率先报道了亚马逊 Kindle 商城入华的消息,当时的信息显示亚马逊甫一上线的中文电子书达到了 2 万 2 千本,是多看书城现有数量的 20 多倍。后来 Kindle 商城受到新闻出版总署的注意,借牌照运营方式引来争议。

长远来看,Kindle 商城在华扩张是必然趋势,多看如何应对亚马逊的竞争?在去年采访多看的时候,胡晓东的答案是:

Amazon 没有对书进行精加工,它还是只是满足“有没有”的阶段,多看是做“好不好”。一个赚“渠道”的钱,一个赚“形式”的钱。虽然 Amazon 将来可能会有“压倒性”的数量优势,但同样会有精耕细作产品的市场空间。而且中国市场的纵深非常长,层次各不相同。书是文化产品,不同书有不同的需求,有些本身很精美的书,一些图片、注解很多的书,没有精雕细琢的电子排版工艺,会使书本身失去价值。多看并不担心这一点,各走各的路,大家平等发展,就像即使有京东、淘宝、苏宁大书行,快书包照样活得很好。

如今他仍然坚持这个观点。“我们认为唯一可能对多看形成威胁的是亚马逊,它在品牌和数量上有很大优势”,胡晓东说,“但我们把数量做到 1 万本以上后,差距就没有那么悬殊了。我们在品牌上与他们错开来,坚持做精品书,为版权方提供细致入微的服务。”胡晓东还对比了亚马逊 TOP100 里的书,“TOP100 里我们有 49 本,说明我们的优质书、畅销书集中度高。读者读书是‘弱水三千,取其一瓢’,我们做好精细化服务,就能打造自己的品牌”。


98条评论

  1. 貌似很强大啊http://www.outlookids.com

  2. Thank you very much for sharing.Your article is wonderful.
    http://www.4008823823.org

  3. h还真的不错哦

  4. BDxn9e I value the blog.Really thank you! Keep writing.

  5. very few web sites that come about to become in depth beneath, from our point of view are undoubtedly properly worth checking out

  6. We came across a cool website that you could appreciate. Take a appear in case you want.

  7. check beneath, are some entirely unrelated internet sites to ours, nevertheless, they are most trustworthy sources that we use

  8. The data talked about within the post are several of the ideal offered

  9. please visit the sites we stick to, such as this a single, as it represents our picks in the web

  10. one of our guests lately advised the following website

  11. one of our visitors recently recommended the following website

  12. usually posts some really interesting stuff like this. If you

  13. Every when inside a whilst we choose blogs that we read. Listed beneath are the newest internet sites that we opt for

  14. we came across a cool internet site that you may possibly love. Take a appear in case you want

  15. please stop by the internet sites we stick to, like this one, because it represents our picks from the web

  16. please pay a visit to the websites we comply with, such as this a single, as it represents our picks from the web

  17. always a huge fan of linking to bloggers that I enjoy but do not get a lot of link love from

  18. just beneath, are quite a few entirely not related web pages to ours, nevertheless, they may be certainly really worth going over

  19. please check out the web pages we comply with, including this 1, as it represents our picks from the web

  20. When I first saw this title 多看阅读 600 万用户,付费用户 3 万 – 黄龙中的DoNews博客 – 关注互联网 on google I just whent and bookmark it. Really good information can be found on website . “The fundamental defect of fathers is that they want their children to be a credit to them.” by Bertrand Russell.

  21. Wonderful story, reckoned we could combine a number of unrelated data, nevertheless seriously really worth taking a appear, whoa did one understand about Mid East has got additional problerms as well

  22. here are some hyperlinks to web pages that we link to because we believe they’re worth visiting

  23. very handful of web sites that occur to become in depth below, from our point of view are undoubtedly properly worth checking out

  24. Sites of interest we’ve a link to

  25. check beneath, are some totally unrelated web sites to ours, nevertheless, they’re most trustworthy sources that we use

  26. always a massive fan of linking to bloggers that I adore but do not get quite a bit of link love from

  27. Sites of interest we’ve a link to

  28. Sites of interest we’ve a link to

  29. one of our guests not long ago encouraged the following website

  30. african politics…

    [...]that may be the finish of this post. Here you’ll discover some web sites that we feel you will enjoy, just click the hyperlinks over[...]…

  31. The data mentioned in the article are a few of the ideal out there

  32. The information and facts mentioned inside the report are some of the very best out there

  33. just beneath, are quite a few completely not associated web pages to ours, nevertheless, they are certainly really worth going over

  34. that would be the end of this post. Right here you will obtain some web-sites that we consider you

  35. very few web-sites that occur to become in depth beneath, from our point of view are undoubtedly nicely really worth checking out

  36. Here is a great Weblog You may Obtain Interesting that we Encourage You

  37. that would be the finish of this article. Right here you will discover some web pages that we feel you will enjoy, just click the hyperlinks over

  38. check below, are some completely unrelated websites to ours, however, they’re most trustworthy sources that we use

  39. just beneath, are a lot of totally not associated web sites to ours, having said that, they are surely really worth going over

  40. one of our visitors recently advised the following website

  41. Every the moment in a while we pick out blogs that we read. Listed below would be the most up-to-date sites that we pick out

  42. Here are a few of the web pages we suggest for our visitors

  43. Here is a good Weblog You may Come across Intriguing that we Encourage You

  44. Here is an excellent Blog You may Come across Intriguing that we Encourage You

  45. When I first saw this title 多看阅读 600 万用户,付费用户 3 万 – 黄龙中的DoNews博客 – 关注互联网 on google I just whent and bookmark it. I all the time emailed this webpage post page to all my contacts, because if like to read it next my links will too.

  46. here are some links to web sites that we link to simply because we think they may be worth visiting

  47. Sites of interest we’ve a link to

  48. always a massive fan of linking to bloggers that I enjoy but really don’t get a great deal of link love from

  49. When I first saw this title 多看阅读 600 万用户,付费用户 3 万 – 黄龙中的DoNews博客 – 关注互联网 on google I just whent and bookmark it. Do you mind if I quote a few of your articles as long as I provide credit and sources back to your blog? My website is in the very same niche as yours and my visitors would certainly benefit from some of the information you provide here. Please let me know if this okay with you. Thanks!

  50. Here are several of the internet sites we suggest for our visitors

  51. we like to honor many other internet websites around the internet, even if they aren

  52. Sites of interest we’ve a link to

  53. cableless…

    [...]Here is a good Weblog You might Discover Fascinating that we Encourage You[...]…

  54. Every once inside a even though we choose blogs that we study. Listed beneath are the newest sites that we opt for

  55. the time to read or take a look at the content or web sites we’ve linked to beneath the

  56. below you

  57. the time to study or take a look at the content material or internet sites we’ve linked to beneath the

  58. Every after in a while we select blogs that we read. Listed beneath are the latest web-sites that we pick out

  59. usually posts some incredibly intriguing stuff like this. If you are new to this site

  60. we came across a cool site that you may appreciate. Take a search for those who want

  61. always a huge fan of linking to bloggers that I enjoy but do not get a lot of link like from

  62. usually posts some extremely exciting stuff like this. If you

  63. although internet websites we backlink to beneath are considerably not related to ours, we really feel they are in fact really worth a go through, so possess a look

  64. please take a look at the internet sites we stick to, like this one particular, as it represents our picks through the web

  65. The information mentioned in the report are several of the very best readily available

  66. please pay a visit to the internet sites we comply with, like this one particular, as it represents our picks through the web

  67. When I first saw this title 多看阅读 600 万用户,付费用户 3 万 – 黄龙中的DoNews博客 – 关注互联网 on google I just whent and bookmark it. Hello are using blog engine for your blog platform? I’m new to the blog world but I’m trying to get started and create my own. Do you need any html coding expertise to make your own blog? Any help would be greatly appreciated!

  68. we came across a cool internet site that you simply could possibly love. Take a search in case you want

  69. just beneath, are several entirely not connected web sites to ours, on the other hand, they are certainly worth going over

  70. The time to study or pay a visit to the content material or sites we’ve linked to beneath.

  71. please visit the web-sites we adhere to, such as this one particular, as it represents our picks from the web

  72. Every once in a while we choose blogs that we read. Listed beneath would be the most up-to-date web pages that we pick out

  73. that is the finish of this write-up. Right here you will discover some web-sites that we think you will enjoy, just click the links over

  74. that would be the end of this post. Here you

  75. Wonderful story, reckoned we could combine some unrelated information, nevertheless truly really worth taking a appear, whoa did a single find out about Mid East has got more problerms as well

  76. check beneath, are some entirely unrelated websites to ours, on the other hand, they are most trustworthy sources that we use

  77. below you will come across the link to some web pages that we believe you’ll want to visit

  78. Casana for my mission.

  79. one of our guests lately proposed the following website

  80. please stop by the websites we comply with, such as this a single, because it represents our picks through the web

  81. very few web-sites that occur to become in depth beneath, from our point of view are undoubtedly properly really worth checking out

  82. below you

  83. The information talked about within the article are a number of the best out there

  84. Every when in a though we decide on blogs that we read. Listed beneath would be the most up-to-date web pages that we pick out

  85. Here are some of the web pages we advocate for our visitors

  86. vYUR4f I really liked your article post. Really Cool.

  87. Its similar to you interpret my mind! You appear to know a lot regarding this, comparable you wrote the book in it otherwise impressive. I weigh up that you could do with some pics to constrain the message home-grown a insufficiently fragment, except new than that, this is fantastic blog. A fantastic read. I will without doubt be back.

  88. Youre so cool! I dont suppose Ive learn anything similar to this before. So good to search for someone with some authentic ideas on this subject. realy thanks for beginning this up. this web site is one thing that’s needed on the web, somebody with a bit inspiration. helpful job for bringing the one thing new to the internet!

  89. we came across a cool web page that you could possibly love. Take a search if you want

  90. The data mentioned inside the article are a few of the most beneficial offered

  91. always a huge fan of linking to bloggers that I really like but don

  92. the time to read or stop by the content or web-sites we’ve linked to beneath the

  93. Here are some of the web-sites we advocate for our visitors

  94. just beneath, are numerous entirely not connected sites to ours, nonetheless, they’re surely worth going over

  95. Here are some of the websites we suggest for our visitors

  96. Here are a few of the web sites we recommend for our visitors

  97. check beneath, are some entirely unrelated web-sites to ours, even so, they are most trustworthy sources that we use

  98. Here are several of the websites we advise for our visitors

发表评论

评论也有版权!

无觅相关文章插件