2007-01-31

http://bolgimg.b0.upaiyun.com/images/blog_donews_com/keso/117963/o_donews_namecard.png近两年以来,我一直使用Donews的名片。我顽固地把自己当作Donews的人,即使她已经被千橡收购,我从来没有打算换成千橡的名片。并不是我不能接受这样的收购,也不是我不喜欢千橡的名片,仅仅因为,Donews是我的精神寄托。

另外一个原因,Donews给我的自由,我知道大概没有任何其他公司可以给我。我一直相信,自由是惟一值得追求的东西,其他,不过是浮云。同时我也很清楚,自由是一件稀缺的东西,所以它昂贵。

这一年,我游离在所有的漩涡之外,全然不知身处漩涡中的人们,到底在经历着什么。在这个商场如战场的互联网上,我几乎从未被施加过任何我不想承受的压力,但我明白,那些我不想承受的压力,一定有人替我承受了。尽管我从没说过,但我在心底无数次地重复着,谢谢你,刘韧。

像刘韧一样,我也信仰互联网,并且已经信了10年,大概还会继续信下去。像刘韧一样,我也珍爱Donews,并且已经珍爱了6年,大概还会继续珍爱下去。不管将来还能不能继续使用Donews的名片,Donews都是那样一个无法被替代的家园。

我不知道未来,我所知道的是,只要你走,无论走到什么地方,都是未来。关键是,你身边永远都有值得信任的朋友,哪怕你们只是默默地走,一言不发。

Andrea Bocelli & Sarah Brightman – Time To Say Goodbye (mp3)

2007-01-30
2007-01-28

MySpace.cn:

MySpace.cn

中国领先的Web2.0网站正在建设中

北京麦斯贝信息技术有限公司 版权所有 2006

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 信息:北京市工商局网站

2007-01-26
2007-01-25

“nofollow”是Google两年前提出的一个防止垃圾链接的规范,很快被世界各大搜索引擎采纳。现在,为了防止垃圾制造者从其他网站的用户留言中获取不当利益,主流blog服务商和架站软件,也都对用户留言的链接添加了nofollow属性,这样,这些链接就不会被搜索引擎索引,从而让垃圾留言的SEO企图落空。

不过从一开始,nofollow就面临不小的争议,有人甚至专门建立了一个No nofollow网站,来反对nofollow。最新一轮争议是由Wikipedia引发的,1月20日,Wikipedia决定在用户编辑文章中的外链自动添加rel="nofollow"属性。

有一种观点认为,大量来自外部的链接,推高了Wikipedia的PageRank,Wikipedia却拒绝平等地链接其他网站,这让Wikipedia成了一个只进不出的不道德的黑洞。有人报复性地开发了一个WordPress的插件,它会自动在所有Wikipedia的链接上加上nofollow属性。果然是以牙还牙。

我想,他们大概太把搜索引擎当回事了,我甚至怀疑,他们是为搜索引擎而写blog,根本不是为了他们的读者。没错,我承认,链接是互联网的重要价值之一。但链接是为读者服务的,不是为搜索引擎服务的。大量为了搜索引擎,为了PageRank而产生的链接,让链接失去了它本来的价值。

有人认为,nofollow适合用于blog评论,却不适合用于Wiki,因为blog有作者和读者,而在Wiki上,每个人都是作者。这真是书生之见,nofollow根本不是用来对付读者的,它是用来阻止spammer的。blog上有spammer,Wiki上也同样有spammer。在没有更好的方式阻止spammer不当获益之前,nofollow是一个可行的选择,因为对读者而言,链接仍然有效,只不过这个链接并不会给被链接的网站带去搜索引擎的好处。

国内的spammer很多还比较笨,他们每天不厌其烦地四处兜售他们的垃圾,却全然不知道,他们的链接可能根本不起作用。Donews的blog评论全都自动在链接上添加了nofollow属性,而且评论正文中的网址也不会被转换为链接,但这些人还是每天例行公事地来这里倾倒垃圾,真是费力不讨好。

只要有任何办法让我们远离spam,保持内容本身的纯正性,在当前来说,都是合乎伦理的。

2007-01-24
2007-01-23

很多年之前,我们对本地和网络的区分是没有任何疑议的。简单说,本地就是我们自己的计算机,而网络,则是则是“别人的”计算机。所以下载,就是一个经常要做的动作——把文件从别人的计算机上,传送到自己的计算机上。哪怕只是一个很小的文件,比如Winzip,也要放到自己的机器上才放心。

随着带宽问题慢慢解决,我们发现,本地和网络的区分不再那么重要。我们可以在需要的时候,下载最新版本的Winzip、QQ或Windows Media Player,而不需要把安装文件提前保存在本地。这是个很有趣的变化,它意味着,网络不再是“别人的”,它成了我们自己的后院,所有的资源都在那里等着我们取用。

当然,现在我们能得到的民用宽带,无论是512K还是1M的ADSL,顶多只能算是入门级宽带,遇到大块头的文件,比如电影或体积较大的软件,我们仍然需要下载、保存,甚至刻到光盘上。可是,仅仅几年前,我们还只能用33.6K的小猫,吭哧吭哧地花个把小时,下载一个十几兆的QQ。转眼间,连“猫”(Modem)这个词都成了历史陈迹,宽带以超乎想象的速度,进入我们的生活。我们的宽带再翻上10倍、20倍,可能并不像我们想象的那么遥远。

上网带宽从33.6K提升到512K,已经初步打破了本地和网络的界限,从而改变了我们使用互联网的方式和习惯。如果带宽达到10M、20M,又将发生怎样的变化?

即使在今天的带宽条件下,类似Pandora、友播这种音乐在线播放已经成为可能,未来,你还需要把一首歌、一部电影先下载到本地吗?

Microsoft Office和Visual Studio还需要做成光盘装到盒子里卖吗?

当每个人都有充足的带宽,并且可以永远在线,你还需要类似Box.net这样的网络硬盘吗?

当你压根不再需要下载,像BitTorrent、eMule和迅雷这样的P2P下载工具还有价值吗?或者它们都将转向类似Joost这样的P2P网络电视?

当每个人都有充足的带宽,我能想到的是,很多过去的业务模式会死掉,而更多新的业务模式会出现。最重要的变化可能是,网络不仅不再是“别人的”,也不仅不再是自己的后院,它就是我们自己的计算机。

2007-01-21
2007-01-19

去年,英文blog圈开始流传一个blog游戏:Five Things You Don’t Know About Me,很快就传染了我订阅的大部分英文blog。后来这个游戏又进入中国,并且,传染到我这儿

其实,这并不是一个新的blog游戏,在我看来,它完全是2005年夏天开始在中文blog圈流传的那个“五个怪癖”游戏的英文版,这是当时我的参与。所谓你有所不知的5件事,实际上就是来自5个怪癖,只不过5件事让可曝光内容的范围更大了。

一个简单的串联游戏,大家之所以还是这么乐此不疲地参与,并且传染性这么强,说明了5件事:

  1. 参与是blog圈子天生的性格。有段时间流行说体验经济,但体验仍然是被动的,商家仍是商家,客户仍是客户。今天很多人在谈论参与式经济、参与式营销,参与是个人的一种主动行为,是人的社会性的一种体现。而blog本质上就是一个人。
  2. 适当地自曝隐私是一件很好玩儿的事。因为blog就是人,适当地自曝隐私,可以让blog更加立体,对这个blog感兴趣的人,可以更全面地了解这个人。
  3. 几乎没有人能置身事外,什么时候你被点到名,只是时间问题。blog之间的连通性看似很弱,其实很强。每一个blogger,同时也是其他blogger的读者,这种写和读的关系,最终会转化成blog圈的一种社会关系。
  4. blog在传播游戏上的效果,让多少市场人员眼红不已。想想看,如果blog之间传递的不是一个游戏,而是一种产品或服务,大概会让其提供商乐晕了。但是,过于功利地看待blog的传播效果,就不可能实现这种效果。不妨看看苹果iPhone的传播效果。著名的爱德曼公关公司刚刚发布了一份全球blog圈的社团指引,对blog所代表的水平沟通时代的来临予以高度重视,有兴趣的人可以下载这份报告的PDF文件
  5. 当互联网成为一个由具体的人连接而成的网络,它所带来的不仅仅是成本的降低和效率的提高,它更开启了无穷的可能性。尤其是长尾价值的发现,让互联网真正拥有了成为新经济的基础。这是之前的任何一种技术或媒介都无法做到的。

by Steve Rubel

Steve Rubel is a senior vice president in Edelman’s me2revolution practice, and his blog, micropersuasion is listed as one of the world’s most influential blogs by Technorati.

In the last five years the media landscape has fragmented dramatically. Millions of blogs have sprouted up across the world, covering the most esoteric of subjects to a level of depth the mainstream media could never come close to matching. The blog boom gives the communicator a channel to listen to and engage directly with people, a subset of whom, are inherently interested in their products, company and initiatives.

On the flip side, it’s still difficult to track the right conversations – an absolute prerequisite for joining the blogosphere. The rules of engagement with the blogosphere are quite different. The common law dictates that companies participate in an open, continuous, authentic conversation, which is quite different from "messaging" and communicating at audiences.

Compounding this situation further is the medium’s globalization. Blogging, which began as an outgrowth of America’s free expressionist culture, has truly become a worldwide phenomenon. Today, the majority of all 1.2 million daily blog posts tracked by Technorati each day are written in Asian languages.

All Blogs Are Local

The conversation in the United States largely focuses on technology, entertainment, politics, and personal affairs. However, outside the United States, each region emphasizes different conversational themes, reflecting the tenor of the local culture. For example, some of the most popular blogs written in Italian and French are personal journals. The global conversation is very local.

Nevertheless there’s a universal truth about blogging that spans all languages and cultures. Blogs are increasingly influencing mainstream media. Bloggers are alpha-communicators. They are dedicated to being at the vanguard of their area of expertise. These individuals are the source of story ideas; they provide reporters with credible insights; they’re often seen as experts; and in many instances they serve as the voice of the people.

However, bloggers are not like journalists. This is true for even many of the so-called "A list bloggers" — people with a high number of inbound links who are often treated like mainstream press. They’re writing for themselves, not for their employer, nor to any deadline. They’re not paid. They’re blogging when they have something to say about their passions. Bloggers often are united in their intent to contribute to the broader conversation taking place among peers. They expect anyone, any company, that is participating in the blogosphere to act the same way.

Although blogging’s impact will be felt by companies for years to come, change is already underway. By some measures, blogs may be peaking.

The Blogosphere Matures as Interest Picks Up in New Channels

Every quarter, Technorati, a popular blog search engine, releases the "State of the Blogosphere." The data is widely viewed as the best barometer to measure the vitality of blogging.

To date, the trend lines have always pointed in one direction: up. However, the last "State of the Blogosphere" report, published in October, seemed to indicate that interest in publishing blogs may be leveling off. Although the total number of blogs Technorati tracks topped a record 57 million, the volume of posts published per day appeared to be cresting, an additional quarter or two of data will provide more clarity.

Further, Gartner Group predicts that the number of bloggers will level off in the first half of next year at roughly 100 million worldwide. The reason? Those who love it are committed to keeping it up, while others have gotten bored and have moved on.

So is blogging dying? In a word: no. The need to express oneself is evergreen. All indications are that blogs will remain extremely influential. Going forward they will not be measured by volume of visitors, page views or even links, but by the quality of their readership and content. Savvy readers are using technologies like RSS to keep informed by their most trusted bloggers and mainstream media.

What might be happening, however, is that the public’s attention is shifting from writing blogs to creating content through other means. In other words, the center of gravity is moving away from the blogosphere as the entire universe of media expands. YouTube and social networking sites like Facebook and MySpace are also incorporating blogs into their members’ profiles.

A highly influential, but mostly overlooked authority about a company’s reputation is its profile on Wikipedia, which tends to rank in the top 10 Google search results for dozens of brands and is edited by anyone connected to a computer.

Regardless of what form this all takes, communicators need to hear the drumbeat of conversations across all forms consumer generated media, not just blogs. And they need to do so globally and locally, where the culture can sway the content.

How can Companies Participate in Peer-to-Peer Conversation?

  • Find: Identify your most influential advocates and vigilantes
  • Listen: Develop the infrastructure to mine the conversations for insights both globally and locally
  • Engage: Build relationships with bloggers both on a personal level (e.g. email conversations) but also by participating in the conversation with your blogs
  • Empower: Create the structure to help your key influencers achieve their wants and desires

(Download entire report in PDF format: A Corporate Guide to the Global Blogosphere: The new model of peer-to-peer communications)