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摘要:安卓采用的开放联盟平台导致了安卓阵营碎片化现象严重,也导致了众多安卓厂商追逐硬件、性能所带来的差异化和领先化假象,让消费者选购手机经常陷入搞不清自己真实需求的迷局。微软推出WP系统很大程度上是希望在IOS和安卓的封闭和开放这两个极端之间寻找平衡,也希望通过软硬整合的模式对手机体验进行统一。手机业的软硬整合是未来的一个趋势,将极大改善现在手机业的乱像,最终让消费者选购手机的需求变得简单。

不得不承认,现如今人们更换手机的频率越来越快,一年甚至半年,我们中的很多人就会考虑要给自己换一个手机,而究竟我们需要一台怎样的手机这个问题却让我们每每抓着钞票而感到发愁。

其实我们发愁的原因很简单,在这个千篇一律大屏幕的时代,我们被手机厂家用CPU、GPU、内存、分辨率、PPI等概念蒙蔽住了。这是一个追逐硬件性能的时期,单核到四核的过度仅仅用了一年不到的时间,让你觉得现在手里拿着个单核的手机都有点寒碜,可即便是你换了台四核的手机,它给你带来了什么呢?能多玩一个游戏,还是用户体验大大不同了呢?更为重要的是,除了它,其他的四核手机有什么做不到的?除了性能之外,多出点ppi或者高几个分辨率你的肉眼真的能明显的察觉吗?还是两台八百万像素的相机拍出来的照片你可以一眼区分出来?我们现在大多数人对智能手机的使用,无外乎是发发微博,看看信息,偶尔听歌和视频,弹几下小鸟,切几个西瓜而已。

我们时常抱怨某手机发热大,某手机会重启,某手机会掉漆,等等等等。表面上看,市面上没有任何一款手机是完美的,即使没有明显的缺陷,刻意地找也总能找出不适合自己的地方,比如是不是太大了?是不是颜色不适合我?是不是能换电池更好点?于是,我们犹豫了,习惯性地陷入两款到三款手机的蛊惑迷局。

科技的变革其实远远快于我们的预期,也总是超出我们的需求。如果没有iPhone,也许我们还沉寂在E71全键盘带来的畅快感中,也或许在借助触摸笔在屏幕上戳来戳去。消费者是短视的,也是盲目的,我们总是习惯性地被诱惑,习惯性地冲动、习惯性地满足,又习惯性地再次对另一个产品垂涎。这中间的任何一个阶段时间的长短,完全不取决于消费者个人,而是手机厂家带来的所谓技术性的革新和改进。iPhone是革命性的,即便如此,刚出来的2007年,还是被很多人嘲笑,就连一些专业的科技评论人员也并不看好它的未来,但是现在如果谁还敢发出这样的声音,那会被全世界即便是没用过iPhone的人的口水淹死。消费者从对过去功能性、键盘手机的依赖到被iphone蛊惑,再到追捧,用了不过短短的三四年时间。我们究竟是应该责怪消费者的善变,还是应该感叹科技发展太快呢?答案是显而易见的,是后者。

安卓的成功,有一大半的功劳要归功于苹果。因为我们不是乔布斯老爷子,所以不能妄下判断地去指责安卓是苹果的剽窃者,但是没有iphone,至少安卓不会那么快的问世。我们要感谢安卓,它为智能手机的普及做了不可磨灭的贡献。我们在批评安卓带来的碎片化的同时,也要看到安卓给了很多中小型手机制造厂商复苏、兴起的机会,让他们不至于落后这个智能机时代太多。显然,这篇文章不是要讨论IOS和安卓的功过,这里提到他们只是为了说明现在手机市场的格局。苹果通过软件和硬件的整合带动了产业链的高度统一,打造了完美的产品iphone,而安卓利用开放的联盟发展了无数的会员,用另外一种方式制造了手机的繁荣。其实在现在的手机市场,手机也许只有两款,叫做iphone和安卓。我们购买手机过程中纠结的凡此种种,只要备选项里没有iphone,那么几乎所有的纠结点都可以归结于安卓的这种非软硬件整合策略因素导致。

安卓的手机在体验上其实差别都不会太大,但是却又总有那么多诸如系统不流畅、发热、占用内存大等等各式各样的评价,也正是因为如此,有条件的厂家开始追逐硬件的快速革新来弥补系统本身的短板,也用来掩饰本身手机的同质化。这是一场恶性循环的游戏,并且会产生n+1次方的裂变效应。安卓厂商对高性能、高配置的追逐导致了对作为掌上玩物的手机在外观、工艺方面的集体忽视。这几年里,有几款安卓手机在外观和工艺方面给你留下了深刻的印象了呢?

微软作为PC市场操作系统的主宰,曾经的WindowsMobile被IOS和安卓生吞活剥以后,用了三四年时间进行思考和观察,现在推出的WP其实是介于IOS和安卓之间的一种取舍之作。微软显然是看到了安卓碎片化、非整合性带来的弊端,又忌惮于安卓现在的市场规模和群体优势,所以选择了一种比安卓封闭,又比苹果开放的方式对硬件厂家进行授权,并对关键的处理器甚至屏幕分辨率进行了规定。微软显然不觉得由自己直接进行软硬整合可以短时间内接近苹果,又或者可以打败谷歌。

然而,软硬整合是目前的大势所趋。谷歌不是看不到现在安卓的乱象,所以不停地和硬件厂商联姻,生了几个儿子,甚至直接收购摩托罗拉,娶为正房;而微软,从推出WP一开始他就注定了是一个游移不定的花心大萝卜,NOKIA也许只是他眼下的玩伴罢了。微软对于NOKIA是全部,而NOKIA对于微软,只是其中之一。然而,无论如何,微软玩的,还是由自己来掌控全局的一场游戏。

这种软硬整合的趋势,影响最大的还是那些受益于安卓碎片化的中小厂商,他们可怜的市场份额如果被微软联盟瓜分,再被iphone平民化冲击,天高皇帝远的谷歌根本救不了他们。三星从来不担心操作系统格局对自己造成的影响,因为它具有太多不比人差的产业优势,大不了还像几年前塞班、安卓、WindowsMobile同时上那样,安卓、WP旗舰各出一个,边走边看着。我们可见的未来,市面上会有三到四台手机,iPhone、NOKIA、还有分别携带了WP和安卓的两台三星;当然,可能还有一台能够切菜或者可以“八防”的的摩托罗拉。

当这种软硬整合趋于完毕之后,智能手机变得足够的好,消费者不再愿意为更多的核,更多的功能等埋单,我们便不会再有诸如文章开头说的那些抱怨,选购手机也将变得简单而回归应该有的质朴:外观、工艺以及个性化的满足。

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8条评论

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