Tags: ,,,.

这一年来,关于58同城的负面消息并不算少,比如说资金链吃紧、团购部门大裁员、地方分站关闭等。虽然官方高层跑出来否认,但是从侧面上来看,58同城不多不少是遇到了问题。

不管是试水电商,还是现在打算做生活服务平台的“淘宝”,58同城都没有正视过自己的根本问题,只是幻想着自己能够转型成功,最后摔个大跟斗。

比起其他信息分类网站,58同城的确要出名很多,不过当中原因自然跟某明星每天喊个没完没了有一定的关系。但在模仿鼻祖Craigslist过程中,它又遇到了一些本土化的问题。

信息安全和诚信

对于一个信息分享网站来说,其最核心的地方在于信息安全和诚信。比起58同城,信息分类网站鼻祖Craigslist拥有一个得天独厚的优势:就是美国拥有比较完善的个人信用体制,其不良信息除了能通过技术解决部分问题外,还能通过用户的主动反馈和举报来做补充。当虚假信息得到及时处理的时候,用户对这家网站的信任度就会进一步提高,从而走入一个良性的循环。

反观58同城,在里面做虚假信息的人并不少,姚劲波自己也在媒体采访的过程中承认了这一点。由于网站流量比较大,加上信息过滤技术和人工审核的原因,这种现象并没有杜绝。

早在两年前已经不是信息分类网站?

由于环境不同,58同城意识到自己不能一味的跟在Craigslist的后面,这样形成不了优势。于是他们向团购、短租等业务开始扩展。

在团购的热潮中,旗下的58团购在2011年的收益的确不错,姚劲波甚至想过拆分出来独立运营。后来团购网站受到了严重的冲击,58团购的分拆也没了下文。

2012年年中的时候,58同城在北京二手3C数码板块引进了支付宝第三方交易方案,实现了在线支付交易。在物流配送方面,他们也引进了第三方合作伙伴,开展了同城快递服务。现在这个服务已经扩散到整个“跳蚤市场”板块。部分业界人士认为58同城开始布局电商领域。不过电商领域已经血海一片,没有渠道优势的58同城贸然进去只会成为这场大战的炮灰,显然他们并不想这样。

从58同城的举动来看,他们其实是想重拾旧路,让自己的网站重归“以C2C为主的交易平台”的路线。他们迫切的需要把流量转换成客观的交易额,从中收取佣金。但是并不是那么容易的一件事,因为这样就等于跟淘宝这类的平台开展竞争,而58同城绝对处于劣势。

58同城的“淘宝梦”?

对于58同城来说,单凭会员收费和广告已经获得不错的收入,如果想通过交易来增加收入,这并不现实。这完全是由于58同城这个“免费信息平台”的基因所决定的。比如说小编就曾经通过这个网站进行交易,当时是通过页面的联系电话进行了当面交易,不必“惊动”其他人员。

58同城上的确有很多二手商品的交易信息,其用户选择在58同城发布的原因小编认为有两个:免费+大流量。如果58同城想把自己打造成生活平台上的“淘宝”,那将来就会无可避免地从用户的交易中收取佣金,这会把“免费”的优势削弱。另外在58同城的交易里面,它们都有成交周期短、买卖双方隐藏身份等特点。如果58同城想建立一个可靠的交易平台,他们就有必要对用户的身份进行认证管理,从而提高交易门槛。到时候,用户为什么不选择直接去淘宝交易呢?

不管是姚承波计划把58同城打造什么样的平台,他得先处理58同城的最根本问题——虚假信息问题。只有处理好这个问题后才能获得用户的信任,用户才愿意尝试公司的新方向。说白了,置最根本的问题不顾而绕来绕去,最后还是一个信息发布网站!现在变相回到原点的58同城,未来又能不能创造出新的模式来呢?

作者:抽水


112条评论

  1. 呵呵,58确实较之前有很大的变化,但是也有好的方面,网站也越来越成熟…

  2. Thank you very much for sharing.Your article is wonderful.囧
    http://www.4008823823.org

  3. 树大招风,负面的新闻不可避免,有梦是好事,但不要在寻梦的过程中迷失了自己呀…O(∩_∩)O~

  4. 国内的分类信息网站都伤不起啊!

  5. Wonderful story, reckoned we could combine a handful of unrelated data, nevertheless seriously really worth taking a look, whoa did a single study about Mid East has got a lot more problerms also

  6. We came across a cool web site that you just may possibly enjoy. Take a search when you want.

  7. we like to honor a lot of other net web sites on the internet, even though they aren

  8. always a significant fan of linking to bloggers that I love but really don’t get quite a bit of link like from

  9. Every once in a whilst we choose blogs that we read. Listed below would be the most recent web pages that we select

  10. please go to the web pages we adhere to, including this 1, because it represents our picks through the web

  11. always a big fan of linking to bloggers that I really like but don

  12. below you

  13. check beneath, are some absolutely unrelated web-sites to ours, however, they may be most trustworthy sources that we use

  14. check below, are some totally unrelated internet websites to ours, nevertheless, they’re most trustworthy sources that we use

  15. Here is a good Blog You might Come across Interesting that we Encourage You

  16. Every once inside a while we pick out blogs that we read. Listed below would be the most up-to-date web-sites that we pick out

  17. that will be the finish of this report. Here you

  18. one of our guests lately suggested the following website

  19. that could be the end of this write-up. Right here you will uncover some web sites that we assume you

  20. here are some hyperlinks to web-sites that we link to simply because we believe they are worth visiting

  21. check below, are some absolutely unrelated sites to ours, even so, they may be most trustworthy sources that we use

  22. the time to read or pay a visit to the subject material or sites we have linked to below the

  23. african book…

    [...]please check out the internet sites we comply with, such as this a single, as it represents our picks through the web[...]…

  24. Here are some of the websites we recommend for our visitors

  25. Here are several of the sites we recommend for our visitors

  26. that will be the end of this report. Here you will discover some websites that we feel you

  27. Here are a number of the web sites we advise for our visitors

  28. always a major fan of linking to bloggers that I adore but do not get quite a bit of link adore from

  29. Wonderful story, reckoned we could combine a handful of unrelated information, nevertheless actually worth taking a look, whoa did one study about Mid East has got additional problerms too

  30. Here are several of the web sites we advocate for our visitors

  31. Sites of interest we have a link to

  32. Wonderful story, reckoned we could combine a couple of unrelated data, nevertheless seriously worth taking a search, whoa did a single understand about Mid East has got much more problerms too

  33. below you will uncover the link to some web sites that we consider you’ll want to visit

  34. Every after inside a when we decide on blogs that we read. Listed below would be the most current websites that we decide on

  35. Every after inside a even though we select blogs that we read. Listed below would be the most up-to-date web sites that we pick

  36. we like to honor several other world-wide-web web sites around the web, even when they aren

  37. Wonderful story, reckoned we could combine a handful of unrelated information, nonetheless definitely worth taking a search, whoa did 1 master about Mid East has got much more problerms too

  38. please go to the websites we adhere to, like this a single, as it represents our picks in the web

  39. usually posts some really exciting stuff like this. If you

  40. that would be the end of this article. Here you will uncover some web pages that we consider you will value, just click the links over

  41. although internet sites we backlink to beneath are considerably not connected to ours, we really feel they may be actually really worth a go as a result of, so possess a look

  42. Every as soon as inside a although we select blogs that we read. Listed beneath are the most current websites that we pick out

  43. sd card headphones…

    [...]we like to honor many other world wide web web-sites around the internet, even if they aren’t linked to us, by linking to them. Below are some webpages worth checking out[...]…

  44. Here is an excellent Blog You may Come across Intriguing that we Encourage You

  45. Sites of interest we’ve a link to

  46. please pay a visit to the internet sites we comply with, like this one particular, as it represents our picks through the web

  47. Here is an excellent Blog You might Come across Interesting that we Encourage You

  48. below you

  49. always a huge fan of linking to bloggers that I enjoy but do not get lots of link adore from

  50. Sites of interest we’ve a link to

  51. here are some hyperlinks to web pages that we link to for the reason that we believe they’re really worth visiting

  52. check beneath, are some entirely unrelated internet sites to ours, having said that, they may be most trustworthy sources that we use

  53. although internet sites we backlink to below are considerably not associated to ours, we feel they may be basically worth a go as a result of, so possess a look

  54. check beneath, are some entirely unrelated web-sites to ours, having said that, they are most trustworthy sources that we use

  55. very few web-sites that come about to become in depth beneath, from our point of view are undoubtedly properly worth checking out

  56. just beneath, are various completely not connected web-sites to ours, nevertheless, they’re surely really worth going over

  57. the time to study or check out the subject material or web sites we’ve linked to below the

  58. usually posts some really exciting stuff like this. If you are new to this site

  59. Sites of interest we’ve a link to

  60. Every when inside a though we decide on blogs that we study. Listed below are the most recent web-sites that we opt for

  61. Every the moment in a when we select blogs that we read. Listed beneath are the most recent websites that we pick

  62. one of our guests just lately suggested the following website

  63. very handful of internet websites that happen to be in depth beneath, from our point of view are undoubtedly well really worth checking out

  64. very handful of web sites that take place to be in depth beneath, from our point of view are undoubtedly effectively worth checking out

  65. just beneath, are several absolutely not associated internet sites to ours, having said that, they may be surely worth going over

  66. always a big fan of linking to bloggers that I adore but really don’t get a great deal of link like from

  67. Here is a superb Blog You might Locate Interesting that we Encourage You

  68. one of our visitors just lately recommended the following website

  69. just beneath, are various completely not related web sites to ours, on the other hand, they are surely worth going over

  70. Sites of interest we’ve a link to

  71. Wonderful story, reckoned we could combine a couple of unrelated data, nonetheless definitely worth taking a search, whoa did one particular master about Mid East has got extra problerms also

  72. we like to honor a lot of other internet web sites around the net, even if they aren

  73. although web-sites we backlink to below are considerably not associated to ours, we feel they are actually really worth a go by way of, so possess a look

  74. Google…

    Always a large fan of linking to bloggers that I enjoy but really don’t get a lot of link enjoy from….

  75. vps hosting…

    [...]usually posts some really exciting stuff like this. If you are new to this site[...]…

  76. group health insurance…

    Hi there my mates, how is everything? Here it is truly pleasant YouTube video tutorials collection. i enjoyed a lot….

  77. http://www.texaspowered.com...

    [...]Sites of interest we have a link to[...]…

  78. canadian controlled goods…

    [...]usually posts some extremely exciting stuff like this. If you’re new to this site[...]…

  79. wedding photographer in delhi…

    [...]Here are a few of the sites we advise for our visitors[...]…

  80. slots coyote moon…

    [...]Wonderful story, reckoned we could combine a few unrelated information, nonetheless truly really worth taking a appear, whoa did one understand about Mid East has got much more problerms too [...]…

  81. waste management…

    [...]please visit the web-sites we follow, like this 1, because it represents our picks in the web[...]…

  82. appliance repair…

    [...]Sites of interest we have a link to[...]…

  83. visit here…

    [...]Sites of interest we have a link to[...]…

  84. dental clinic jakarta pusat…

    [...]please visit the internet sites we stick to, such as this a single, because it represents our picks from the web[...]…

  85. https://www.youtube.com/watch?v=dHQYawkiep0...

    [...]the time to study or check out the content or websites we’ve linked to below the[...]…

  86. whitesand tourist services…

    [...]usually posts some pretty fascinating stuff like this. If you are new to this site[...]…

  87. Smash Bros. Chat…

    [...]one of our guests not long ago recommended the following website[...]…

  88. jasa desain web…

    [...]here are some hyperlinks to sites that we link to for the reason that we assume they’re worth visiting[...]…

  89. wedding venue nj…

    [...]check below, are some entirely unrelated websites to ours, however, they may be most trustworthy sources that we use[...]…

  90. loan for short term…

    [...]Sites of interest we’ve a link to[...]…

  91. Eve Online Overview…

    [...]we came across a cool website which you may enjoy. Take a appear if you want[...]…

  92. belief in God…

    [...]usually posts some incredibly intriguing stuff like this. If you are new to this site[...]…

  93. knife…

    [...]usually posts some pretty intriguing stuff like this. If you’re new to this site[...]…

  94. hydroxycitric acid…

    [...]that could be the finish of this write-up. Here you’ll locate some web sites that we consider you will value, just click the links over[...]…

  95. iqtest…

    [...]we came across a cool site which you could possibly enjoy. Take a look in case you want[...]…

  96. http://www.linkedin.com/company/breslan-law-joilet-divorce-attorney-and-family-law...

    [...]just beneath, are various totally not associated web sites to ours, nonetheless, they may be surely worth going over[...]…

  97. Hoodia…

    [...]check beneath, are some absolutely unrelated internet sites to ours, nonetheless, they’re most trustworthy sources that we use[...]…

  98. bracelets for charity…

    [...]The information and facts talked about inside the write-up are some of the ideal available [...]…

  99. Yacon…

    [...]below you’ll uncover the link to some websites that we believe you’ll want to visit[...]…

  100. elements underfloor heating…

    [...]Sites of interest we have a link to[...]…

  101. i wish to have are banner exchange…

    [...]just beneath, are a lot of completely not associated web sites to ours, nevertheless, they are certainly worth going over[...]…

  102. Quantenheilung Koeln…

    [...]the time to read or pay a visit to the material or web-sites we’ve linked to below the[...]…

  103. Holy Communion Dress…

    [...]Sites of interest we’ve a link to[...]…

  104. Goddaughter First Holy Communion Gift…

    [...]The facts talked about in the write-up are a number of the best accessible [...]…

  105. Popular Boys First Communion Gift…

    [...]below you will uncover the link to some web-sites that we believe you’ll want to visit[...]…

  106. pravinia…

    [...]we like to honor a lot of other net web pages around the web, even when they aren’t linked to us, by linking to them. Underneath are some webpages worth checking out[...]…

  107. business class…

    [...]Wonderful story, reckoned we could combine a few unrelated data, nevertheless really really worth taking a search, whoa did 1 discover about Mid East has got much more problerms at the same time [...]…

  108. Marco…

    [...]although websites we backlink to below are considerably not related to ours, we really feel they’re really really worth a go by, so possess a look[...]…

  109. buy garcinia cambogia…

    [...]check beneath, are some absolutely unrelated web-sites to ours, nonetheless, they may be most trustworthy sources that we use[...]…

  110. best wedding photographers in delhi…

    [...]very couple of web-sites that come about to become detailed beneath, from our point of view are undoubtedly effectively really worth checking out[...]…

  111. live cricket…

    [...]that may be the finish of this report. Right here you will come across some web-sites that we believe you will enjoy, just click the links over[...]…

  112. рыба нерка…

    [...]that is the finish of this post. Right here you’ll discover some web sites that we feel you will enjoy, just click the links over[...]…

发表评论

评论也有版权!

无觅相关文章插件