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文/非DoNews社区作者 王辉

3B大战因为打假斗士方舟子的突然出现又掀起惊天骇浪,360方面称方舟子是百度雇佣的打手,百度称360不正视方舟子的指责却试图混淆视听。你来我往,好不热闹。

业内人士对猎云网表示,在口水战背后,却隐藏着双方各自的战略企图。用一句话可以形容,周鸿祎放火,李彦宏水攻

搜索大战,是360挑起,直指百度的霸主地位。百度占据中国搜索市场上大半江山已经很多年了,360通过自建渠道,搭建云梯,强攻百度,是进攻的一方。百度坐拥稳固城池,进行的是防御战,是防守的一方。

简单回顾下事件背景:

360进军搜索的传言早在业界已经流传了多年,虽然周鸿祎在面对媒体的时候表示,不会推出搜索,但现在看来纯属麻痹对手,瞒天过海。

一位接近百度的人士对猎云网透露,百度其实对360进军搜索也做了准备预案,百度之所以停掉和360之间的搜索合作也是基于养虎为患的长远考虑。

但令所有人吃惊的是,没想到在360的猛烈攻势下,360一下子就攻下了10%的搜索市场份额。

“如果360只是有那么个三四个点的市场,也不至于如此惊动百度的神经。”该人士说。这不得不让百度站到了前台。

那么360在取得了一些山头以后,下一步该怎么攻。百度在巨兽来袭的时候,该怎么守。

360放火。火烧百度的城墙。

360战略要点是拿出百度的搜索品质来进行打击,不断对外散播百度搜索结果不安全,大量存在欺诈网站,百度赚钱不要良心的舆论。360挑中了医疗这个行业,猛打百度的医疗推广。在那么多品类的百度推广里,360偏偏选择了医疗行业也是“处心积虑”的。首先,医疗行业关注民众健康,非常容易博得网民的心理支持,形成对百度的舆论压力。我们看到已经有医院在质疑百度的医疗推广。其次,医疗行业也是百度重要客户,360借此打掉百度的一大块收入。再次,引导网民使用360所谓的“干净”搜索。

如果,360方面最终引导民众对百度施压,那么后果是,百度声誉受损,医疗客户上不了百度推广,收入减少,将重创百度建立多年的线下渠道体系。

医疗行业是第一个山头,如果360能够攻下来,必然会继续攻下一个山头。

百度放水。水淹360大本营

360出动全军和百度鏖战,百度却避其锋芒,不和360硬碰硬,转而开闸放水,水淹360大本营。任凭360如何说百度医疗推广是骗子等云云,百度不为所动。百度方面所有列阵都指向:360安全浏览器偷窃用户隐私。

百度为何揪住360安全浏览器不放呢?目前360公司整个产品矩阵里,360安全浏览器是360获取商业收入的核心产品,通过360安全浏览器,360可以打通旗下所有渠道。这是360造钱的机器是粮草大营。

百度的战略是打击360腹地,让360感觉到痛,伸出去的手自然会本能地收缩回来。百度所有的舆论指向360收集用户隐私。首先,打击360安全浏览器这个产品,市场份额下降,360的收入自然跟着下降。其次,侵害隐私是个大罪,将严重动摇360所倡导的安全根基,丧失用户的信任。方舟子的参战使得百度实力在客观上得到了增强,先不论到底百度和方舟子之间是否存在像周鸿祎所说的利益关系,仅是从舆论的影响力方面看,百度多了一个重量级战将。

百度想把战场拖入到360自家后院进行,而不是在自己地盘,死死拖住对手,也为百度赢得更多补建护城河的时间。

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