Tags: ,,.

美国著名的科技博客Business Insider近期发文,指出了创新公司保持业界领先地位所做的10大事情,这也是创新公司保持领先地位的10种方法。Business Insider的文章内容如下:

创新并不抽象,事实上,创新是一种业务技能,是一种可以让公司高管和员工都能够开发和掌握的技能。最近业界研究了2012的全球最具创新力的公司,并研究了这些公司保持业界领先的秘笈所在。以下就是各大创新公司保持业界领先地位常做的10件事

第一、创新公司人人都是创新者

创建公司认为,所有的员工都应当具有创新力和创造力,这就意味着所有的员工都在他们的工作中寻求更好的工作方法。这些公司的员工在努力改变现状之后,往往会被奖励,而不是被打压。在这样的企业文化下,创新的观点会越来越多,因此也将催生更多的新产品。

第二、创新公司考评他们的创新理念成功度

不管创新公司的价值几何,他们都会考评他们的创新理念的成功度,这些公司会评估有多少创新理念转化成了产品研发项目。多数公司转化成产品的创新理念不足所有创新理念的20%,但也有一些公司声称他们转化成产品的创新理念约占所有创新理念的60%以上。研究结果较为惊诧,越小的公司越能够将创新理念转化成产品,这可能是因为小型公司的资源较少,因此他们的官僚作风也不明显。

第三、创新公司会调整创新理念后再转化成产品

创新的魅力并不是体现在创新理念的形成过程之中,而是体现在此创新理念被反复研发和尝试的过程之中。成功的企业会将消费者需求的新内容整合到消费者此前并不了解的产品之中,因此,这种对创新理念反复研发和尝试的过程更有意义。

第四、创新公司与消费者一起测试创新理念

创新并不总是来源于理念,有时候来源于对各种理念的选择。最好的企业知道如何挑选那些有价值的理念,因为他们拥有很好的理念筛选机制。其中的多数企业都会组织活动,与消费者测试创新理念,努力从中选出最好的创新。这些公司会发现那些可能会购买新东西的冒险消费者,也可能会建立一套内部员工与合作伙伴网络,从中获取试验的价值。

第五、创新公司都拥有自己的“创新大王”

创新公司会安排一名或更多的高管负责发现创新理念,并负责将这些创新理念转化成产品或服务。业界认为,这些企业能够协调好创新、研发和促进公司内部的新创新等事务。

塞吉·布林(Sergey Brin)被认为是谷歌(微博)的创新大王,他掌控着一个叫Google X的团队,这个团队负责研发的一个新产品就是谷歌计算机化的眼镜。

第六、创新公司会与消息者和其它合作伙伴交流

创新公司能够创造理念意味着该公司非常了解消费者。多数创造性公司都声称他们都通过与消费者交流而发现了最好的创新理念。这种“交流”意味着公司会让高级主管与真正的消费者就新创新等问题进行交谈,而不是意味着这家公司会雇用一家市场研究公司来与消费者交谈,尽管有三分之一的主要创新公司的确是通过市场研究公司这样做。事实上,没有什么再比现实生活中的消费者提出的原始信息更有价值的创新了。

第七、创新公司到处发现创新理念

创新公司并不介意创新理念从何而来,他们会在公司内部挖掘,也会在公司外部寻找。业务并购可能是催生创新的方法之一。一家公司可能会实施业务并购以此为自己打开新技术、新市场等,也或者是通过这种并购来引进一些具有先进思维的企业家。

第八、创新公司掌握催生创意的三种基本方法

业界认为,根据各公司产生创意的最普通方法,可以将创新公司分为三大类:一是需要消费者交流以发现消费者的需求并以此获得创新理念,例如苹果和宝洁公司等;二是市场研究人员密切关注市场,然后迅速获得市场已经热门的创新理念,例如现代(Hyundai)和卡特菲勒(Caterpillar)等公司;各公司让他们的技术专家进行试验,从而将一些技术转化成新品牌产品,例如谷歌和德国博世公司(bosch)公司等。

第九、创新公司理性地花费巨资用于研发

创新公司都能够理性的花费巨资用于研发业务,事实上,前10大最具创新力的公司并不是在研发投资最多的公司。在前10大最具创新力的公司榜单(苹果、谷歌、3M、通用电气、微软、丰田、宝洁、IBM和亚马逊)上,只有三家公司(丰田、微软和三星)是研发预算最多的公司。例如,苹果、谷歌和3M在研发方面的总开支为92亿美元,而三星一家就达到90亿美元,当然,三星也是更具创新力的公司之一。

第十、创新公司系统地创造新理念

任何一家公司都能够产生一、两个伟大的创新理念,但都需要一定的系统性,这种系统流程包括创造理念、选择实施哪一个理念、反复试验这一理念、了解消费者会购买什么样的新产品再投入生产、评估创新理念的成功度。总而言之,创新公司需要建立包括上述五个步骤在内的创新系统。

(作者:悦潼)


74条评论

  1. Intresting post with useful information.

  2. When I first saw this title 创新公司保持业界领先地位的10种方法 – 猎云网 – 关注移动互联网 on google I just whent and bookmark it. We? michael actually experiencing as well as enjoying the actual style along with layout of your respective blog. This? s an extremely easy for that sight making this much more satisfying that i can appear below along with visit more on a regular basis. Do you support the services involving away an artist to create the design? Excellent execute!

  3. When I first saw this title 创新公司保持业界领先地位的10种方法 – 猎云网 – 关注移动互联网 on google I just whent and bookmark it. Hi there, I found your web site via Google while looking for a related topic, your site came up, it looks great. I have bookmarked it in my google bookmarks.

  4. every time i want to learn something good, i access your website, because of the great structure and coherent ideas please keep providing such good information.If you are looking for ways to make more money online, take a look at my home business.

  5. 4h2wQa A round of applause for your post.Thanks Again. Cool.

  6. When I first saw this title 创新公司保持业界领先地位的10种方法 – 猎云网 – 关注移动互联网 on google I just whent and bookmark it. A highly requested article, we’ll teach you how to find a replica Balenciaga Handbags dealer you can actually trust.

  7. Thank you ever so for you post.Really thank you! Really Great.

  8. Major thankies for the article.Thanks Again. Much obliged.

  9. Major thankies for the blog post.Much thanks again.

  10. I loved your article. Much obliged.

  11. Thanks again for the blog post.Really looking forward to read more. Cool.

  12. Very neat post.Thanks Again. Awesome.

  13. I really like and appreciate your blog post.Much thanks again. Want more.

  14. Really appreciate you sharing this article post.Really thank you!

  15. Fantastic post.Thanks Again. Really Great.

  16. Thank you for your post.Really looking forward to read more.

  17. A big thank you for your article.Really thank you! Awesome.

  18. Thanks so much for the article. Keep writing.

  19. Very informative post.Much thanks again. Really Great.

  20. Thanks for sharing, this is a fantastic blog article. Much obliged.

  21. This is one awesome article post.Thanks Again. Great.

  22. Thanks a lot for the blog article. Want more.

  23. Very good blog article.Really thank you! Really Cool.

  24. Really enjoyed this post.Thanks Again. Keep writing.

  25. I really enjoy the article.Really looking forward to read more. Will read on…

  26. I value the blog post.Thanks Again. Will read on…

  27. Very neat blog post. Keep writing.

  28. Hey, thanks for the post. Cool.

  29. Enjoyed every bit of your article post.Thanks Again. Will read on…

  30. I value the post. Great.

  31. A round of applause for your article post. Great.

  32. Fantastic blog post.Really looking forward to read more. Great.

  33. Thank you ever so for you article.Really thank you! Really Cool.

  34. Hey, thanks for the post.Much thanks again. Keep writing.

  35. Muchos Gracias for your article post. Really Cool.

  36. I really like and appreciate your blog article.Really thank you! Awesome.

  37. Really enjoyed this article.Really looking forward to read more. Much obliged.

  38. I think this is a real great article.Thanks Again. Much obliged.

  39. Thanks a lot for the post.Really looking forward to read more. Really Great.

  40. Im thankful for the blog.Much thanks again. Much obliged.

  41. I really liked your blog article.Much thanks again. Awesome.

  42. Im obliged for the post.Thanks Again. Great.

  43. I loved your blog. Awesome.

  44. I loved your article. Will read on…

  45. Wow, great article. Great.

  46. I really enjoy the blog.Really thank you! Awesome.

  47. Really informative article. Much obliged.

  48. Very informative blog article.Thanks Again. Keep writing.

  49. Thanks for the blog post.Really looking forward to read more. Fantastic.

  50. Very good blog.Much thanks again.

  51. I really enjoy the blog article.Much thanks again. Much obliged.

  52. Thanks for the blog article.Really thank you! Really Cool.

  53. Really informative blog article.Really looking forward to read more. Much obliged.

  54. I value the post.Really looking forward to read more. Keep writing.

  55. Major thanks for the article post.Thanks Again. Cool.

  56. Awesome blog article.Really looking forward to read more. Keep writing.

  57. I truly appreciate this blog. Keep writing.

  58. Great, thanks for sharing this article. Really Cool.

  59. A round of applause for your blog.Much thanks again. Great.

  60. Thank you ever so for you article.Much thanks again. Great.

  61. Really informative blog post.Much thanks again. Keep writing.

  62. Really appreciate you sharing this article.Thanks Again. Awesome.

  63. Thanks so much for the blog article.Thanks Again. Fantastic.

  64. Appreciate you sharing, great blog article.Really looking forward to read more. Really Great.

  65. I really liked your post.Really thank you! Will read on…

  66. A round of applause for your blog.Really thank you! Will read on…

  67. Say, you got a nice blog.Really thank you! Want more.

  68. Wow, great article.Really looking forward to read more. Keep writing.

  69. Thank you for your article.Much thanks again. Much obliged.

  70. Fantastic blog article.Much thanks again. Really Great.

  71. Wow, great blog article.Really looking forward to read more. Want more.

  72. Wow, great post.Really looking forward to read more. Great.

  73. I think this is a real great blog. Want more.

  74. Thanks so much for the article.Thanks Again.

发表评论

评论也有版权!

无觅相关文章插件