More than 800,000 users have opted in to Microsoft's 'Windows Genuine Advantage' program since September, according to company officials.
When it launched in September its "Windows Genuine Advantage" pilot program, Microsoft was hoping 20,000 customers would opt into the voluntary program, via which Microsoft checks whether customers are running counterfeit copies of Windows.
But by a little over a month later, 828,000 customers had opted in, according to Microsoft officials on Wednesday. And they did so with no real incentives, admitted David Lazar, director of Microsoft's Windows client product-management group.
What led to the unexpected boon?
"People want to know if they are running genuine software," Lazar said. "And people really were interested to find out if there were any benefits for opting in."
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