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opera 10岁生日 官方免费派送浏览器注册码

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翻译:专访Adobe CEO 软件公司做大才有出路

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专访Adobe CEO:软件公司做大才有出路

作者: CNET科技资讯网 翻译:李海

CNETNews.com.cn 2005-08-30 08:35 AM

CNET科技资讯网 8月30日国际报道 当你处在一个巨头林立的市场,比如微软,甲骨文,Google,小公司发展的思想是没有意义的。这也是Adobe首席执行官Bruce Chizen 今年春天决心以34亿美元收购Macromedia的真正原因。

这是一场梦幻的合并行动,它将Flash动画软件的创造者与PDF技术的创造者拉到了一块。在多媒体的世界,Adobe公司已经树立了一种几乎不可能撼动的地位。

至少在纸面上是这样的。

软件行业充满了这样的合并,从雄心勃勃到误入歧途,最著名的例子要数Ray Noorda为了再造Novell公司而进行的收购行动了, Ray Noorda当时希望收购能够帮助其更好的和微软进行竞争。但是,Novell至此再也没有恢复过来。

Chizen表示,他清楚自己将面临什么,他认为, Macromedia的收购对两家公司都有好处。CNET新闻网站最近采访了Chizen,内容涉及Macromedia的业务,以及他如何看待技术世界的变革。

问:当Adobe宣布收购Macromedia后,一些投资者提起了诉讼。你如何看待这些诉讼?

Chizen:我们认为那完全是轻率的举动,一点也没有可取之处。我不能进一步的评价这些诉讼,但是,用户,投资者,每个人的意见促使我们花了那么长的时间进行收购。事情明摆在那里。

不是所有人。我们就听到Jim Cramer表示他对此不满。

Chizen:是的,但还有其它人呢。如果你看看绝大部分网站及网络日志上的反响,就会了解真正的情况了。

对于两家公司合并为一家,人们有很多的担心。这可能是你们进行的最为大胆的一次收购了。

Chizen:从财务的角度上看,是这样的。但是,如果你看看Macromedia的情况,我们了解保持的业务,我们相互注意已有多年。另外,我们都在同一地区。Adobe的很多员工与Macromedia的员工一样,都生活在湾区(Bay area),因此,从一个公司到另一个公司上班非常的方便。

但合并工作中,你们会碰到哪些问题呢?

Chizen:任何收购都是比较艰难的。我认为,那些告诉你收购是容易的,合并是容易的人都在撒谎。合并可不轻松。但我们正在全力以赴。

目前,业界的合并气候有没有什么变化?你们在考虑收购Macromedia时候,是否觉得你们需要一定的公司规模,或者,你们无法做得象Macromedia一样的好?

Chizen:我认为,收购不是万能的。

那么,是什么让你决定收购Macromedia呢?

Chizen:每年,我们都会检查我们的先前战略计划。今年,当我们这么做时,我们谈到了如何给我们的Acrobat用户更多的丰富体验,更多的动画,更多的图像,更多的视频和更多的协作的事情。然后,我们注意到了Macromedia,我们说:“如果我们拥有Macromedia,我们可能会加速实现自己的战略。”

收购是因为软件公司的发展速度在降低吗?

Chizen: 我们没有这样。但是,很多软件公司的发展速度在降低。

我们最近和德州仪器的首席执行官进行了交谈,他认为,强劲的增长将来自非PC计算设备的需求增长。你如何看待未来五年,PC对替代设备的争论?

Chizen: 我的观点是,越来越多的人将通过非PC设备浏览,使用,交换消息。PC上的信息活动将越来越少,移动设备上的信息交流活动将越来越多。未来两到四年内,配备了卫星电视盒,或者视频游戏,或者光纤盒的高清电视可能具有电脑的功能。

这一切对Adobe来说意味着什么?

Chizen: 这意味着,即使我们绝大部分的用户希望使用PC来创建,管理,传输信息,我们也不得不确保这些信息可以在非PC设备上运行。现在,我们在Adobe Reader日文软件中已经做了一些这方面的尝试,我们正在花钱进行相关的研究。

用户创建内容的方式会有所变化吗?

Chizen: 我们大部分的用户将仍然使用他们的PC来创建信息,因为,CPU的马力仍然在不断的增强。

在媒体的争夺战中,标准问题是否仍然是一个绊脚石?

Chizen: 我们支持所有的主流格式。我们很多的用户使用QuickTime。有很多人使用Window媒体播放器,虽然使用Real的人并不太多,但我们仍然将支持这种格式。现在,我们还可以利用Flash播放器的优势为网站服务。

这是Adobe细分器吗?

Chizen: 一旦合并完成,PDF和Flash就会遍地开花,我们的触角就会超过微软,因为,微软仅仅占领了一种平台。

提到微软,你们会在更多的领域展开竞争吗?

Chizen: 实际的情况是,微软和Adobe已经竞争了多年。20年前,微软试图和PostScript竞争,虽然后来完全的失败,但他们曾经尝试过。

还有就是PhotoDraw,它曾经和Office进行过捆绑,同时对Illustrator和Photoshop进行过封锁,那样的行动也完全的失败了。现在,他们有Digital Imaging Pro,他们在这一领域一直没有成功过,但他们也一直没有停止过努力。

我自己很不愿意和微软进行碰撞,他们是一家4百亿美元的软件公司,具有垄断的力量,不幸的是,我们要和它进行竞争。我们只能将注意力放在我们擅长的事情上。

当你为9月的规划会议做作准备时,Google已经成为你头脑中一个可能的竞争者了吗?

Chizen: Google比较有趣。他们是一个潜在的竞争者。在图片软件领域,他们和我们存在着一丝的竞争,但是,实际的情况是,他们的发展重心和我们的重心存在着很多的不同。我们不会关注低端的用户,而他们会,他们也不会对应用程序收费。

这对Adobe来说是幸运的。我也考虑过宽带会变得越来越快,Adobe也可能会提供基于主机的应用程序,就像Google的应用程序差不多。我认为,Google将在非专业用户以及非爱好者市场取得成功,但是,随着我们工作的深入,我认为我们将成功的对抗住 Google,现在,我们不存在竞争。

电子书籍(eBooks )会突破现有的应用范围吗?

Chizen:会。

在我们的有生之年会见到这一天的到来吗?

Chizen:绝对会见到。

让我们谈谈苹果电脑。你怎么看苹果应用向英特尔系统迁移的趋势?不是很容易吗?

Chizen: 是的,不太容易。如果你看看最新的测试情况,你就会明白,这样的产品要在三四个月后才能出来。你一时半会还无法买到“MacTel”(苹果英特尔结合)的产品。史蒂夫清楚这一点。

那么,你认为Adobe什么时候才会推出MacTel机器适用的Photoshop呢?

Chizen:我还无法确定时间。我们还需要做很多的工作。

你对微软的Vista有什么评价吗?

Chizen:还没有。

那么他们需要做哪些事情?

Chizen:它还没有完工,我无法给出意见。

如果看看风险投资领域的情况,你是否仍然见到了大规模的软件投资?或者,大规模投资的趋势已经结束?

Chizen:不是传统意义上的情况了。我仍然看到了投向安全,低端应用的风险投资。但是,现在的情况和5年之前的情况不同了。软件市场的竞争相当的艰难。大公司获得了大的收益,他们的研发资金也相当的雄厚。总之,软件市场是一个艰苦的市场。(编辑:孙莹)

Adobe under construction

August 29, 2005, 4:00 AM PT
By Charles Cooper
Staff Writer, CNET News.com

When you inhabit a market populated by megagiants like Microsoft, Oracle–and yes, include Google in the mix–there’s no sense thinking small. So it was that Adobe CEO Bruce Chizen earlier this spring engineered a $3.4 billion deal to buy Macromedia.

It’s an imaginative combination that brings the maker of Flash animation software together with the creators of the PDF (Portable Document Format) technology for presenting text files online. What with content developers hungry for new tools to use in the fast-changing world of multimedia, Adobe has set up a near-impregnable position.

At least on paper.

This sort of stuff is notoriously tricky, and the history of the software industry is littered with the detritus that remains from once grand ambitions gone astray–the most famous failure being Ray Noorda’s quixotic attempt to refashion Novell by acquiring companies he believed would help him battle Microsoft on several different fronts. Novell has never recovered.

Chizen says he knows what he’s up against and remains convinced that the Macromedia acquisition was the right move for both companies. CNET News.com recently met with Chizen to talk about the business and how he views the evolution of the technology world.

Q: Certain investors filed suit after the Macromedia announcement. What can you say about the lawsuit?
Chizen: We think it is totally frivolous and has no merit whatsoever. I can’t comment further on it, but customers, the investors, everybody, were asking what took us so long to do the deal. It was so obvious.

Well, not everyone. For whatever it’s worth, we heard Jim Cramer on his CNBC show, and he didn’t sound thrilled.
Chizen: Yeah, but other than Jim? If you read most of the sites and most of the blogs, there’s the usual concern with customers asking whether we still will maintain their product after the merger.

A lot of the concern has to do with the integration of the two companies into one. This is probably the trickiest merger that you guys are attempting to consummate since Aldus.
Chizen: From a financial perspective, yes. But if you look at Macromedia–we understand each other’s businesses and we’ve been watching one another for many, many years. Also, they are local. Many of the Adobe employees and many of the Macromedia employees live on the (Bay area) peninsula, so getting from one place to the other is pretty easy.

But what about the potential issues you’re going to face to make the combination work?
Chizen: Any acquisition is hard. I think anybody who tells you acquisitions are easy or mergers are easy is lying. They aren’t easy. But we’re going about it with our eyes open.

What’s different about the climate these days with all the consolidation going on in the industry? Was your thinking in doing the Macromedia deal that you need to be a certain size or you can’t make it?
Chizen: I don’t believe scale really buys you anything.

So what convinced you to go after Macromedia?
Chizen: Every year we go through our previous strategy plan…When we sat down this year, we talked about how to give users more of a rich experience, more animation, more graphics, more video and more collaboration around Acrobat. Then we took a look at Macromedia and said, "Jeez, if we had Macromedia as part of our asset base, we could speed up our execution against our strategy." Without that, we might have been late. That was driving me more than scale.

Is it because growth is slowing down for software companies?
Chizen: Not for us. But growth is slowing down for a lot of software companies who were charging multiple millions of dollars to do back-end, infrastructure stuff. Back when money was free, a lot of IT guys had bosses telling them, "Whatever it takes, get it done." They would spend $40 million on an ERP system or an HR system or a CRM system. Now the IT guy is saying, "Hey, we got burnt. We’re not doing that any longer."

We recently spoke with the CEO of Texas Instruments, and he said he expects stronger growth coming from demand for non-PC computing devices. How do you see the next five years shaping up in terms of this PC versus alternative device debate?
Chizen: My view is (that) more people will view, consume and interact with information on non-PC devices than PC devices. It is going to be less on a PC and more on mobile devices. Two to four years from now it will be through an HDTV that has a satellite box or a video game or a cable box or maybe just natively has computing capability.

What does that mean for Adobe?
Chizen: It means that even though most of our customers will want to create and manage and deliver that information using their PC, we have to make sure that that information can easily be consumed on a non-PC. We’re doing a little bit of that today with the Adobe Reader in Japan, so we make some money there.

Does that suggest a change in what your customers use to create content?
Chizen: Most of our constituents will still use their PCs to create that information because the CPU horsepower is still going to be better for sophisticated creators of information.

In the battle between media players, is the standards issue again going to be an impediment?
Chizen: We’ll support every format that makes sense. Many of our customers use QuickTime. Many use Window Media Player. Not as many customers use Real–but we’ll continue to support the Real Player. However, we will take advantage of the Flash Player–especially for Web sites. The lightness of it and the quality–it seems to be taking off. Plus, if you look at the installed base of Flash, it is greater than any of the other video players on the Web.

Do you see that as a differentiator for Adobe?
Chizen: A major differentiator for both Adobe and Macromedia. If you look at our (combined) reach and the proliferation of PDFs and Flash, our reach is greater than that of Microsoft because Microsoft is only on one platform.

Speaking of Microsoft, will you be running into each other a lot more?
Chizen: The reality is Microsoft and Adobe have been competing for a number of years. Go back 20 years to when Microsoft tried to do a PostScript competitor…and that was a total failure. But they tried.

The one that I remember intimately was PhotoDraw. It bundled in with Office and was designed to knock off Illustrator and Photoshop…a total failure. And now you have Digital Imaging Pro. They really haven’t been that successful at it, but they haven’t stopped trying.

As much as I prefer not to butt heads against Microsoft, they’re a $40 billion software company that has a monopoly and unfortunately we do butt heads. What we try to do is to stay focused on what we do well.

As you prepare for your September planning meeting, does Google figure into your thinking as a possible rival down the road?
Chizen: Google is interesting. They are a potential competitor. They compete a little bit in the visual photo area, but the reality is where they’re focused is much different than where we’re focused. We’re not focused on the lower end consumer, but they certainly have the resources and their business model is such that they don’t have to charge the user for applications.

Fortunately for Adobe, because our users have content and their need to manipulate that content and enhance that content is so great, they need client applications to do that. I also like to think that as broadband does become faster and faster and faster, Adobe will be able to provide those host-based applications in a much better way toward our customers than what Google is able to do. I think Google will be successful for the nonprofessional or the nonenthusiast that aspires to use the same tools as the professional, but as long as we do our job, I think we’ll continue to be successful against Google. Today, we don’t compete.

Will eBooks ever break out of its niche?
Chizen: Yes.

In our lifetime?
Chizen: Absolutely. I’ve always said the problem was the value proposition of the book versus what was being delivered electronically. What’s been limiting has been the devices….knowing the hardware manufacturers, I would be willing to bet that two or three years from now, you will have a dynamite eBook device for $199 or less.

Let’s talk about Apple Computer. What is the early word about moving Mac apps over to work on Intel-based systems? Not so easy?
Chizen: No, it’s not…If you look at most testing cycles, that’s three or four months until the product’s out. You can’t just turn a switch and get a MacTel product…and Steve knows that.

So when do you think Adobe will be ready to take Photoshop to MacTel?
Chizen: I haven’t given a date yet…there’s just a lot of work to do.

What’s your opinion of where Microsoft is with Vista?
Chizen: It isn’t quite there yet.

What do they still need to do?
Chizen: It’s just not complete. I can’t get into the features per se. Conceptually it’s there, but when you play around with it, you know they just have a lot of work to do. If they expect to get it out in 2006, it means they have to ship in the summer to meet (manufacturer) requirements. There is not that much time between now and then. So, it’s going to be really interesting to see what they deliver at the Professional Developers Conference in September.

If you look across the venture capital community, are you still seeing much interest in terms of the real heavy-duty software investment? Or is it pretty much over?
Chizen: Not in the traditional sense. I still see investments going into security, and I see some investment in low-end apps. I think Salesforce.com has proven to a lot of people that you don’t need a $10 million solution to satisfy a simple problem. It’s a much different world than it was five years ago. It’s also harder to compete. It’s not just about the product any longer. The big guys have gotten bigger and R&D budgets are big. It’s just a tough market.

翻译-新闻分析:走微软老路 Google拉拢开发者

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新闻分析:走微软老路 Google拉拢开发者

作者: CNET科技资讯网 翻译:李海

CNETNews.com.cn 2005-08-29 08:30 AM

CNET科技资讯网 8月29日国际报道Google正在使用微软惯用的招数:不仅仅推出新产品,同时还注意赢得网络开发者的芳心。

上周初,Google推出了Google Talk即使通讯软件,同时升级了Google桌面搜索。在Google桌面搜索当中,搜索巨人增加了一个名为“Sidebar”的产品,它能够帮助用户访问电子邮件,股票信息以及新闻等网络内容。

分析师认为,这两种产品,尤其是Sidebar功能将有可能将微软现有的用户吸引过去。但是,Google现在已经将软件开发者列为一个重要的目标。Google几乎为它的所有服务都提供了开发标准,以便让外部开发人员能够创建附件产品出来。

当然,有人会猜测,Google推出如此之多的产品是想要创建出一种和操作系统差不多的东西来。严格来讲,Google的产品不会成为操作系统的一种替代物,但分析师认为,这些工具与操作系统有着相同的服务目的。即使是运行在Windows电脑上的产品,比如Google的Picasa照片编辑软件都能够和Google的网络服务挂上钩。

Jupiter研究公司的一位分析师Michael Gartenberg说:“不大见得他们要推出一种操作系统或者一种浏览器。”

但是,长期对微软进行研究的分析师认为,操作系统并不是让微软成为地球上最赚钱公司的唯一法宝,开发者社区为软件巨人创造了一种丰富的“应用生态系统”,这些应用能够在Windows和Office当中运行。

一些人认为,Google现在真正在做的,是重新创建网络。

Google盯上应用程序接口

几乎所有的Google服务都能够通过应用程序接口(API)进行访问。例如,Google地图应用程序接口已经催生了很多的地图应用产品,它可以让人们将诸如公寓信息和地图信息结合起来。

Google鼓励独立开发商以及软件公司创建这些附件产品。

在即使通讯软件方面,Google并没有推出封闭的软件客户端出来,它推出的Google Talk支持Jabber标准。这意味着,其它的客户端能够与Google的即时通讯服务实现互通。

在Google桌面搜索这边,公司已经在Sidebar中推出了一系列的插件,同时推出了一个开发者邮件列表论坛。现在,Sidebar用户能够用插件替换掉标准的电脑时钟了。

Google拒绝对此发表评论(由于我们先前一篇涉及到隐私问题的文章,Google方面已经表示,拒绝在 2006年7月之前接受CNET新闻网站的采访。)

将网络视为开发平台

Salesforce.com公司和Google一样,也提倡进行外部开发。比如它的Sforce就允许开发人员对Salesforce的应用程序进行修改。

Sforce的产品营销主任Adam Gross透露,Salesforce还将自己的客户资源管理服务和Google地图进行了结合,另外,Salesforce 还在尝试结合Google的其它服务,比如AdSense的Sidebar。

目前,两名前微软的著名开发人员Adam Bosworth和Mark Lucovsky均已在Google工作。

在他的个人网络日志上,Bosworth认为,软件开发的未来存在于网络,而不是单个的机器上。

Bosworth表示:“这个十年,平台不会围绕着硬件资源以及用户界面而转,相反,它将迈向社区,协作以及内容。”

Bosworth指出,Amazon.com,Google以及eBay这么多年一直在致力提供网络服务的应用程序接口,以聚集人气,鼓励第三方应用的出现。

Gartner公司的分析师Allen Weiner认为,Google面临其它门户网站的激烈竞争,而一些扩张性产品的收益前景尚不明朗。

Weiner说:“这是一条合理的道路,但我们认为,收益不会立竿见影。”(编辑:孙莹)

Google aims for Web developers’ hearts and minds

Published: August 26, 2005, 4:00 AM PDT

By Martin LaMonica
Staff Writer, CNET News.com

news analysis Google is taking a page from Microsoft’s well-worn playbook for tech industry domination: Rather than just rolling out new products and features, the search giant is trying to win the hearts and minds of Web developers.

Earlier this week, Google introduced Google Talk instant messenger and an upgrade to Google Desktop Search, which adds a product called Sidebar that pulls data from the Net and serves up a personalized panel of information such as e-mail, stock quotes and news.

Both offerings, notably Sidebar, have the potential to lure away current Microsoft users, analysts said. But Google–in a technique perfected long ago at Microsoft’s Redmond, Wash., headquarters–has made software developers an important target audience as well. As with nearly all its services, Google is supporting standards and providing hooks intended to let outside developers create add-on products.

Of course, the ever-widening array of Google products has some people wondering whether the company is out to create the rough equivalent of an operating system. Strictly speaking, Google’s products are not a replacement OS, but the collection of tools released thus far serve the same purpose, said analysts. Even products that run on Windows PCs, such as Google’s Picasa photo-editing software, could tie back to Google’s online services.

"It doesn’t seem like they have to deliver an operating system or a browser. They’re doing a pretty good job of co-opting what Microsoft has done and putting Google stickers on it," said Michael Gartenberg, an analyst at Jupiter Research.

But longtime Microsoft watchers believe it wasn’t just the OS that made Microsoft the most profitable company on the planet. The software titan’s vaunted developer-outreach network created a rich "ecosystem" of applications that run on Windows and Office, its desktop application suite, driving adoption of the company’s core products.

Some say that’s exactly what Google is now trying to re-create on the Web.

Google-eyed over APIs
Nearly all of Google’s services are accessible via application programming interfaces, or APIs, which give software developers the documentation needed to build add-on products. For example, the Google Maps API has spawned a cottage industry of creative "mashups" that let people combine information from a source such as apartment listings, and plot that information on a map.

As it has with earlier services, Google supports industry standards in its latest offerings, and it also exposes the functions of its services to outside developers and encourages independent developers and software companies to build clever add-ons.

Rather than create a fenced-off instant messaging client, for example, the search giant released Google Talk, which supports the Jabber standard. That means several different clients, including ones not made by Google, can tap into the service.

In the case of Google Desktop Search, the company has released a number of plug-ins to the Sidebar tool, along with a developer mailing forum, as a way to seed the market. For example, Sidebar users can already replace the standard clock thanks to a Google-made plug-in.

Google declined comment for this story. (Google representatives have instituted a policy of not talking with CNET News.com reporters until

July 2006 in response to privacy issues raised by a previous story.)

The Web as development platform
One company in a different industry, yet with a similar philosophy, is Salesforce.com. The company has built a hosted platform, called Sforce, which lets developers customize Salesforce’s applications.

As a proof of concept, Salesforce integrated its customer resource management service with Google Maps and is toying with a few other Google services, including AdSense and Sidebar, said Adam Gross, senior director of product marketing for Sforce.

Gross said companies, such as eBay, Yahoo and Amazon.com, that treat their Web sites as customizable platforms, offer a starkly different technology vision to developers than traditional software companies do.

"We are very much competing for the hearts and minds of developers and bringing very different value propositions and ideas," Gross said. "One model says build for Windows and the Microsoft ’stack’; the other says build for the Internet."

Gross noted that some of the software industry’s leading lights are working hard on making the Web a platform. Not so surprisingly, some of those high-powered engineers work at Google.

Two well-known former Microsoft development executives–Adam Bosworth and Mark Lucovsky–are now Google employees.

In his personal Web log, Bosworth articulated his belief that the future of software development is on the Web, not on an individual machine.

"The platform of this decade isn’t going to be around controlling hardware resources and rich UI (user interfaces). Nor do I think you’re going to be able to charge for the platform per se. Instead, it is going to be around access to community, collaboration and content," Bosworth noted in an entry from last year.

Bosworth wrote that Web pioneers such as Amazon.com, Google and eBay have for years made their services available via Web services APIs to encourage third-party applications and drive Web traffic.

Google faces formidable competition from the other Web portal companies, and financial returns from its expanded product line and developer outreach won’t be totally clear for some time, said Gartner analyst Allen Weiner.

"It’s a logical path," Weiner added, "but we won’t know the outcome for a while."

音乐:What’s Up-张靓颖

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What’s Up

Twenty years and my life is still
Trying to get up that great big hill of hope
For a destination
And I realized quickly when I knew I should
That the world was made up of this brotherhood of man
For whatever that means
And so I cry sometimes
When I’m lying in bed
Just to get it all out
What’s in my head
And I am feeling a little peculiar
And so I wake in the morning
And I step outside
And I take a deep breath and I get real high
And I scream at the top of my lungs
What’s going on?
And I say, hey hey hey hey
I said hey, what’s going on?
ooh, ooh ooh
and I try, oh my god do I try
I try all the time, in this institution
And I pray, oh my god do I pray
I pray every single day
For a revolution
And so I cry sometimes
When I’m lying in bed
Just to get it all out
What’s in my head
And I am feeling a little peculiar
And so I wake in the morning
And I step outside
And I take a deep breath and I get real high
And I scream at the top of my lungs
What’s going on?
And I say, hey hey hey hey
I said hey, what’s going on?
Twenty-five years and my life is still
Trying to get up that great big hill of hope
For a destination

翻译:微软Vista揭密 修改电源管理PC开关如家电

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微软Vista揭密 修改电源管理PC开关如家电

作者: CNET科技资讯网 翻译:李海

CNETNews.com.cn 2005-08-26 09:50 AM

CNET科技资讯网 8月25日国际报道电器设备的电源管理比较简单,只需按开和关就可以了。

但是电脑,尤其是那些安装了Windows电脑的电源管理,事情会变得复杂些。当然,开还是开。但对于关机,Windows XP 机器提供了几种选择方按,其中包括待机,关闭和重新启动。

微软核心操作系统部门的程序员Pat Stemen说:“用户并不都了解这三者的区别。”

更为糟糕的是,即使用户了解这些区别,他们也经常在程序仍然在运转的情况下待机或关机,这是由于,现在的 Windows让应用程序或者硬件设备去服从用户的决定。

在Windows Vista操作系统中,这种问题有望得到解决。在新一代的Windows操作系统中,如果用户不关闭应用程序而休眠机器,系统会进行警告。

微软希望利用Windows Vista,让电脑更象其它的消费电子产品。用户只要按下电源开关,就会开启自如。

在现实当中,按关闭按钮更象是让电脑进入某种休眠模式,而不是彻底的关闭它。

微软表示,新的电源管理修改是必要的,因为他们从用户的反馈中获悉,用户不太喜欢选择休眠或者待机,因为这会浪费电力,或者再系统重新启动时耗费更多的时间。

Stemen举了一个例子,如果一位出差的笔记本电脑用户选择了待机,但恰好电脑上还有应用程序没有关闭,那么这种情况就会让笔记本电脑发热,耗费其电量,甚至让数据丢失。

在Vista笔记本电脑中,只有在电源按钮按下的情况下,系统才回进入待机状态。在这种电源模式下,用户做的所有工作就被保存进内存当中,如果电池电量低到一定的水平,笔记本电脑就会增加电量,以便让这些信息保存到硬盘上,随后电源便彻底关闭。

在台式机这边,微软为此设计了“混合睡眠”模式。在这种模式下,Vista将保存系统状态等信息到硬盘上,以防电源关闭,随后,电脑会进入睡眠状态,在睡眠状态下,系统可以被很快的唤醒。

微软Windows部门的产品经理Greg Graceffo表示,用户仍然可以从开始按钮处关闭电脑,但是,用一键进入休眠状态可以节省不少时间。

在Windows XP中,如果你在刻录一张CD时选择休眠,那么刻录程序会服从休眠的命令。

在Vista中则不会出现这种情况。

另外,微软还为媒体中心电脑设计了一种“离开”模式,在这种设置下,用户只需要按一个键就能让机器休眠,让声音关闭。但是,系统并不是完全的停止工作。

除了简化电脑的关闭模式,微软还在简化电脑运转时的电源使用,在Windows XP当中,有至少6种不同的电源使用选择,象 “一直开启”,“最大电池模式”,“演示”以及“家庭/办公”模式等等。

在Vista当中,只有三种标准的电源使用选项:最大性能,最大电池以及让Windows自动选择。

此外,微软还修改了电脑默认设置中的电源使用。在Vista中,如果系统一直没有动静,那么显示器会默认关闭。再过一段时间,如果仍然没有动静,系统会进入睡眠状态。

用户可以对这些设置进行修改。在以往,用户要进入系统管理员身份才能进行修改,而在Vista中,则不必如此。

Vista还可以让企业对一批电脑执行电源管理设置。使用微软的群组管理工具,IT管理员可以决定这些电脑的休眠时间。

在Vista中,微软计划设立一个集中位置来进行与笔记本电脑相关的设置,比如电源选项,显示设置,系统音量,同步选项等功能。这种名为“移动中心”的功能有点类似WindowsXP SP2服务包中的安全中心。(编辑:孙莹)

Vista’s answer to PC power woes

Published: August 25, 2005, 4:00 AM PDT

By Ina Fried
Staff Writer, CNET News.com

When it comes to power management on most electronic devices, things are pretty simple. There’s "off," and then there’s "on."

But computers, particularly those running Windows, have always been more complicated. On is on, of course. For off, though, Windows XP machines offer several options–including hibernate, stand by and shut down.

"Users don’t always understand the difference," said Pat Stemen, a program manager in Microsoft’s core operating-system division.

What’s worse is that even when people do know enough to choose hibernate or stand by, which turn off most parts of the system but don’t clear files away, the computer often ends up staying on. That’s because today’s Windows lets an application or hardware device veto a PC user’s decision.

That won’t be the case in Windows Vista, which is due for general release next year. (A beta version of the operating system, formerly known by the code name Longhorn, was released in late July.) Applications will be warned that a computer is entering sleep and have a second or two to save whatever they need to, but the programs won’t get a say in whether the machine slumbers.

And with Vista, Microsoft plans to make it so that a PC seems more like all the other consumer electronics out there. Pressing the power button will give users the feeling they are either turning the machine on or turning it off.

In reality, pressing the button to off will more likely send the machine into some form of sleep mode than turn it off. PC manufacturers will be able to map a shut down or a sleep option to the button’s off position–including several sleep modes being developed by Microsoft.

Microsoft says that the operating system change is needed because today’s options aren’t working. Despite the multitude of choices, Windows users either leave their machine on all the time or choose to shut it down, the company has discovered from customer feedback. People don’t tend to opt for hibernate or stand by. As a result, they either waste power or have to suffer through the delay while Windows starts up again.

Stemen pointed to an all-too-typical scenario in which a mobile worker shuts his or her laptop, assuming it will go into stand by. But if any of the applications or some other system process vetoes the stand by request, the laptop could remain on, heating up and draining the battery–the whole situation could end in data loss.

When it’s sleepytime
For Vista notebooks, the plan is for the machines to go into a stand by mode when the power button is turned off. In stand by, all the work the user has done is saved in the memory, and the machine receives enough power to keep that data there. If battery levels reach a critically low level, the laptop will power up enough to save the needed information onto the hard drive, and then it will power down completely.

Desktop machines will enter a mode Microsoft is calling "hybrid sleep." In this case, Vista will save the system state and other information to disk, just in case power is lost, but will then enter a sleep mode from which the computer can quickly be roused.

People will likely still be able to go to the start menu if they want to shut down the computer. But being able to send it into a particular kind of sleep at the push of a button will be a boon, said Greg Graceffo, a product manager in Microsoft’s Windows client unit.

"For the end user, there is simplicity," Graceffo said. "All you really need to know about is sleep."

Roger Kay, an analyst with Endpoint Technologies Associates, said that, in general, the power changes seem to make sense, particularly if they make the sleep option more attractive than it has been thus far.

"The issue is the user experience," he said, noting that in the past computers have taken too long to turn on and off, meaning most people leave their machines on as much of the time as possible. "The cost for turning it off and on should be so low (that) people feel comfortable doing it."

In changing the settings, Microsoft is making some trade-offs. With Windows XP, if you try to put your machine to sleep while burning a CD, for example, the program can veto the attempt.

With Vista, applications won’t have that option. That means PCs should go to sleep more reliably. But if people are burning Coldplay’s latest album when they flip the switch, they’re not likely to get a good copy.

"If you push the button, I think you are going to have a coaster," Graceffo said.

In part to address this issue, Microsoft is also developing a third mode, known as "away" mode, for media-centered PCs. In that setting, the user will push a button and the machine will look off and sound off.

However, it will actually still be quietly operating and ready to record a TV show or serve up content to a TV in another room, if needed.

However, Kay said the "away mode" notion for media center desktops seemed less than elegant. "You really do want it to go into a low-power sleep," Kay said, as opposed to just appearing to be off.

In addition to making it easier to turn a PC off, Microsoft is also trying to make it simpler to make choices about power use when the machine is on. With Windows XP, there are at least six different options. Some, such as "always on" and "max battery" are relatively straightforward, while others, such as "presentation mode" and "home/office desk," are less fathomable.

In Vista, there will be just three standard options: maximize performance, maximize battery power, or let Windows automatically make the best choice.

Another way Microsoft is trying to shift power use is by changing the default settings that ship with a PC. With Vista, the monitor will shut itself off by default after a period of inactivity. Some time later, the system will put itself to sleep if nothing has happened.

People will still be able to adjust these settings, and–in a shift from Microsoft’s past practice–won’t have to have administrator privileges to do it. That’s part of a broader effort Microsoft is undertaking with Vista to enable people to run a machine without constantly having to switch to administrator mode. Moving to more operating as general user should make it easier for people to manage their system but harder for spyware and other malicious code to take control of it.

The challenge, Kay said, is that most people want the kind of instant on-and-off experience they get from televisions and other consumer electronics. He said that notion is something Intel and Microsoft have been touting for years but have yet to deliver on.

"If between the two of them they get it together, they’ve got a feature people want," Kay said.

Vista will also allow businesses to enforce power management settings across their whole fleet of computers, if they choose to do so. Using Microsoft’s group policy tools, IT administrators will be able to decide that all machines will go to sleep after an hour of inactivity, for example. Graceffo said that data from the Environmental Protection Agency indicates that in many large companies, there are tons of computers that are left on all the time.

"Implementing this sleep state is really giving companies the means to shut down machines when they are idle," he said.

The savings from this and the other power changes Microsoft is making could be dramatic, top executives at the software maker said.

"We’ve done some calculations of power savings that we expect," Windows chief Jim Allchin said in a July interview. "I saw a number that showed, basically, when 100 million machines are running Vista, the power savings around the world. It is unbelievable."

In an effort to get members of the Windows team more excited about the progress they were making, Allchin shared some estimates internally. However, Graceffo said Microsoft is not releasing them publicly, because it wants to make sure its numbers are solid before touting them.

To fully realize its goals, though, Microsoft will need support from software makers. Customers will only adhere to the energy-saving default options if the software they use behaves properly. Since programs will no longer be able to block a Windows computer from going to sleep, some applications may need to be rewritten in order to gracefully handle such transitions.

For software makers that want to be proactive, Microsoft plans to smooth the way for programs to be notified of changes to the PC’s power state. A program could be set to shift to simpler graphics when it is notified that a computer has been unplugged and has moved to battery power, for example. Or, say, a program might decide not to send display images at all once if it learns that a monitor has been turned off.

The power management changes also tie into broader work Microsoft is doing to improve the experience of using a Windows laptop.

In Vista, Microsoft is planning a central place for changing all manner of laptop-related settings such as power options, display settings, system volume, synchronization options and other features. Known as the "mobility center," it is similar in concept to the security center Microsoft added to Windows with XP Service Pack 2.

Graceffo said that the work his team is doing may not be sexy, but it is part of an effort to make sure that Vista "just works" in a way that past versions of Windows have not.

"Some people treat it as ho-hum and yawn," he said. But "It’s a significant area for us."


翻译:Google IM揭开面纱 雅虎微软AOL竞争激化

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Google IM揭开面纱 雅虎微软AOL竞争激化(图)

作者: CNET科技资讯网 翻译:李海

CNETNews.com.cn 2005-08-25 08:35 AM


CNET科技资讯网 8月15日国际报道 Google已经推出了即时通讯软件Google Talk,它可以进行文字聊天以及电脑对电脑的语音连接通话,此举进一步激化了它和雅虎,微软以及美国在线之间的竞争。

Google网站已经推出了即时通讯软件的下载页面(http://www.google.com/talk/),Google宣称,该软件“可以让你与朋友随时随地,在世界的任何一个角落自由的通话,发送即时讯息。”Google的即时通讯软件和它的电子邮件服务,Gmail进行了结合。目前,这两项服务均处于测试阶段。

行业观察家对Google即时通讯软件的创新之处比较感兴趣,这是Google吸引成千上万其它即时通讯软件用户转投自家软件的关键。

Google Talk的一个优势是,它能够与其它即时通讯软件服务进行连接。由于Google Talk是基于Jabber开源标准,这种标准允许用户和其它的即时讯息系统相连,比如苹果电脑的iChat,GAIM,Trillian Pro以及Psi。

目前,Google Talk只能够在Windows平台上运行。如果要进行语音通话,用户需要配备麦克风与音箱。

Google的举动进一步激化了和雅虎,美国在线以及MSN的竞争。昨天,Google才发布了免费桌面软件,Desktop 2,这种软件包含了一个名为“Sidebar”的个人化工具条,它能够帮助用户访问电子邮件,股票信息,新闻,另外,它还具有一个方便记事的便笺本以及可以搜索用户桌面,微软Outlook收件箱的搜索工具。

上周,Google开始进行新增股票的销售,总价值为40亿美元。Google准备用这些钱进行网络搜索以外的业务拓展。目前, Google的服务还包括:Gmail电子邮件服务,新闻,提醒,Froogle购物搜索引擎,Blogger网络日志,桌面搜索,Picasa 照片分享软件,Google地图以及Google地球服务。有传言称,Google已经在考虑购买荒废的光纤网络以及无线电波段,另外,Google也已经收购了无线公司Android。

搜索引擎观察的的编辑Danny Sullivan认为,让用户在自己的网页上停留更长的时间对Google很有意义。他说:“ 最终,我认为它要成为一个门户网站,一个入口站点,用户可以从这里去访问网络,用户希望在这个入口站点获得一些服务,即时通讯就是他们想要的一种服务。”

但是,在即时通讯市场,Google面临众多的竞争者,比如美国在线的AIM,雅虎Messenger以及微软的MSN Messenger,这些即时通讯软件的用户无疑对使用新的通讯软件感到犹豫。

Google Talk的用户无法使用这种软件与AIM,MSN Messenger或者雅虎Messenger的用户进行互通。

在使用了Google Talk之后,Sullivan对这种软件的声音质量给了高分,但是,Google Talk缺乏视频聊天功能,另外, Google Talk还缺乏目录索引以及聊天文本的搜索功能。

Sullivan说:“如果Google要打动用户,这种情况最好能够改变过来。”

AIM和MSN Messenger都能够进行语音聊天。本月初,雅虎开始允许它的即时通讯软件雅虎进行电话通话。

Jupiter研究公司的一位分析师David Card表示,他对Google推出即时通讯软件的原因表示理解,但他对 Google的即时通讯软件能否吸引足够多的用户表示怀疑。

“网络搜索”一书的作者John Battelle则表示:“即时通讯软件可以将用户连接到一个平台上,这也是Google桌面软件想要实现的一个目标。互联网语音电话是另外一个能够实现这一目标的途径。”

Google拒绝对我们的报道发表评论(由于我们先前一篇涉及到隐私问题的文章。Google方面已经表示,拒绝在 2006年7月之前接受CNET新闻网站的采访。)(编辑:孙莹)

Google unveils instant-messaging entry

Published: August 23, 2005, 8:30 PM PDT

By Elinor Mills
Staff Writer, CNET News.com

Google has launched an instant-messaging program that allows text chat and computer-to-computer voice connections, a move that highlights the search giant’s increasing competition with Yahoo, Microsoft and America Online.

Google’s Web site late Tuesday provided a link to download Google Talk and stated that the software "enables you to call or send instant messages to your friends for free-–anytime, anywhere in the world." Google’s messaging program is linked to the company’s Web-based e-mail program, Gmail, and both are in a beta, or test, phase.

While Google Talk was expected, some industry observers questioned what innovation Google could add to lure loyal users and their millions of buddies away from established instant-messaging applications

One advantage to Google Talk could be its ability to connect with users of competing services. The service is based on the Jabber open-source standard, which allows consumers to connect with other messaging systems that work with Jabber, such as Apple Computer’s iChat, GAIM, Adium, Trillian Pro and Psi.

Google Talk currently works only on Windows, according to Google’s Web site. Users need a microphone and a speaker to take advantage of the voice capabilities.

The company’s moves are a further sign of its expansive ambitions in the face of growing competition from rivals Yahoo, AOL and MSN. The launch comes one day after Google rolled out a beta version of its free desktop software, Desktop 2, that includes a personalized toolbar dubbed "Sidebar" for accessing e-mail, stock quotes and news, as well as a scratch pad for taking notes and tools for searching the desktop and Microsoft Outlook in-box.

The company, which last week announced plans to raise $4 billion in a secondary stock sale, already offers a wide variety of services beyond Web search, including Gmail, news, alerts, the Froogle shopping search engine, the Blogger service for posting blogs, desktop search, the Picasa photo-sharing software, Google Maps and Google Earth. The company has reportedly been looking into buying up unused fiber optic and radio spectrum, as well as buying wireless companies such as Android.

It makes sense for Google to come up with additional ways to attract users and keep them on the Google Web site longer, said Danny Sullivan, editor of Search Engine Watch.

"In the end, I think they have to do it because in reality they are a portal, a big gateway people use to access the Web, and people seem to expect certain things from these gateways and one of them is instant messaging," he said.

But Google faces an uphill battle to win converts from the leaders in instant messaging–AOL’s AIM, Yahoo Messenger and Microsoft’s MSN Messenger–whose members will no doubt be resistant to switch their buddy lists to a new IM service, Sullivan said.

Google Talk users can’t use the program to talk with users of AIM, MSN Messenger or Yahoo Messenger. An IM service is only useful if a user has other people to communicate with.

After playing with Google Talk, Sullivan gave it strong marks for sound quality but said it lacked video chat, which Yahoo offers, and

complained that it doesn’t index and make searchable text chats as Google Desktop does for AOL and MSN Messenger chats.

"That had better change–and soon–if Google is serious about winning people over. Or at least winning me," Sullivan wrote in an article on Search Engine Watch.

"Unlike some past Google products, like Google Maps or Gmail, Google Talk does not seem to ‘pull a Google’ as I like to call (it) in rewriting what we expect from an application or service," he wrote. "No ‘wow’ feature jumps out at me or Gary Price, Search Engine Watch’s news editor who worked with me on the story."

AOL leads the pack in instant messaging, with about 41.6 million users, followed by about 19 million using Yahoo Messenger and 14 million using MSN Messenger, according to ComScore Media Metrix.

"Unless the Google tool can talk to AOL, it’s going to be a pain" for users, Sullivan added.

Both AIM and MSN Messenger enable voice chat. And earlier this month, Yahoo began allowing its IM users to make phone calls through the service, in what many see as a challenge to popular VoIP (voice over Internet Protocol) provider Skype.

David Card, an analyst at Jupiter Research, said he understood the business reasons behind Google wanting to offer instant messaging, but questioned what the search company could add to the technology that would entice enough users to the service to make it competitive.

"I’m puzzled to imagine what is going to be the unique Google-ness of an instant-messaging product," he said. "I don’t think the world needs another one."

John Battelle, who wrote a book on Web search that will be published in September, said he believes IM is a "no brainer." "IM ties folks to a platform, and that’s what Google is building with Desktop et al. VoIP is another possibility," he wrote in his blog.

Other bloggers also were waiting to see what Google’s twist would be on instant messaging.

"Hmmm…Google Talk; VoIP and IM. Since Yahoo and Skype also offer similar offerings I’m wondering what Google may do to spice up Google Talk a bit. You know, something that will Google-fy it," wrote Search Engine Journal editor Loren Baker. "Perhaps serving search results and Web clips related to conversations? AdSense ads relevant to conversations which pick up the bill for VoIP to phone calls? Photo sharing and file sharing via the already available Google-owned Hello messaging program?…Google, time to speak up; the world is listening."

Google declined to comment. (Google representatives have instituted a policy of not talking with CNET News.com reporters until July 2006 in response to privacy issues raised by a previous story.)