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搜狗推出智慧型输入法,与搜索的强势结合,劫持流量的明显意图,可谓图穷匕见。不过,整合搜索,流量变现,实际是搜狗持续的政策,并非一夜之间蹦出来的。搜狗之前的动作如Flash皮肤,网址直达等等,都是这一政策的体现。

尤其是网址直达,在按0之前,快捷键是按6或者按分号:

只是这次统一了用户体验为按0而已。因此首先,我想不能人为拔高搜狗这次所谓“变革”带来的影响,为其免费宣传。

接下来我们来看一下产品本身。按0出现“最匹配的”搜索结果,其实是搜狗在不同形态的产品中积累经验,厚积薄发的一个产物。几乎所有的搜索引擎都致力于从给你一串链接过渡到给你一个结果——谷歌本来就有“手气不错”,现在又有自然语言的Google Now;百度的结果里,“框计算”始终最为醒目;必应一直讽刺传统的搜索形态,并将自己定义为“决策引擎”;其他各家也都把机器认为最符合的结果突出显示。

那么,朱旭冬同学担忧一个关键字不一定每次都能出来最匹配的结果,其实这是所有搜索引擎需要共同面对的挑战,而且是未来搜索引擎一个可以预见的发展方向。

在隐私方面,新功能本身将导致每个词都作为关键字上传。就像Chrome首创的智能地址栏,只要输入字符自动启动搜索,也招致了批评。但考虑到使用情景,输入法的杀伤力要远大于地址栏。

尽管搜狗设置了一个按0的开关,但为了能够更快速显示搜索结果,输入关键字后立刻开始搜索是很有可能的举动,正如迅雷会在你输入下载地址后预先开始下载一样。

至于这个框带来的输入体验,基本上无力吐槽,搜狗在这个问题上已经决定一条道走到黑了。QQ输入法推了一个纯净版,拐走一部分用户;另一部分如我,发现Win8的微软拼音选词准确度也上去了,索性啥输入法都没装。在大家用脚投票之后,搜狗就进一步对留下来的用户进行压榨。

现在,搜狗输入法的定位已经完全倾斜到了小白用户身上,他们不必在意搜索框对输入体验的干扰,不必在意每次都搜索拖慢系统速度,也不必在意自己的隐私受到侵犯。

最后,假使我们自己不用搜狗新输入法,它的用户也会给我们带来影响。搜狗对输入法数据的应用给我们带来了精确的词库,而对自然语言交互的尝试又会方便我们的搜索。结合搜狗数据和讯飞语音技术的搜狗语音助手,将有可能通过分析输入的句式,得出我们更有可能怎样组织语言,从而对我们讲的句子进行更好的分析判断。

尽管还没有对几家语音助手的详细评测,但搜狗的实际使用效果已经很不错。目前这些语音助手们的一个共同问题是只能一次性听一句话,不能理解上下文。再说一句,助手就会忘记上一句的语境。

而我们的输入动作是形成连贯的句子,因此如果能够采集更多人输入的数据,搜狗将有可能在理解上下文方面遥遥领先,助手也将更加实用。


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