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文/DoNews资深作者 卢刚

你的声音我听不见,现在太吵太乱! – 何勇《钟鼓楼》

常听到别人对我说,这一年出了不少科技博客。其实,这些年是出了很多科技媒体。而科技博客从来就没有少过,只不过曾经的科技博客很单纯,也很小众,因为当时没有这么好的创业氛围,当然也没有现在这么嘈杂和喧哗。

有多少人还记得曾经有个CBN这个“民间”的组织(China Blogger Network, 简称CBN, 是一个自由型、非商业性质Blog Network,这是由国内一批优秀的Blogger自发组建而成,创建时间为2006年12月左右), 熟悉Riku, Webleon, Watson等等博客,读过小众软件,桑林志,三秒改变世界等等科技博客。那时的博客其实“很苦”,但是很健康,很单纯。

当你觉得自己的影响力够大,希望自媒体可以商业化的时候,对不起,你已经是一个创业者了,你面对的不会再是单纯的博客文字。

(我们还有科技博客么?)

很多人现在都把我定位为媒体人,我其实更希望大家叫我博客。因为我一直不认为博客和媒体是等同的概念。虽然两者呈现出来同样是文字,图片或者视频。但是,他们代表的是截然不同的风格。

在国内,大家总会把博客和媒体混在一起。博客代表一种独立的精神。它应该也必须加入个人的判断甚至情绪,写下的文字应该是有自己烙印的东西。博客应该更加专业。博客往往不是媒体出身,他们写下文字常常是出于对行业的喜爱,对新鲜技术的推崇。媒体人更多是科班出身,他们必须具有一些素质,比如抓新闻点,深度分析等等甚至炒作的能力。而这些东西放到博客身上,很难。但是同时,好的博客又必须能寻找机会让自己的声音被更多的人听到。他们从零开始,自己打拼,必须知道如何秀自己。博客要让别人知道自己的文字的同时,也知道是谁写下的文字。

这一年所谓的科技博客多了,其实是科技媒体多了。而科技博客从来都有,回看2006年,那时有一批很好的博客,比如webleon, riku, 陈欢,盗盗,Watson, 可能很多人都不知道那时有一个中国博客联盟China Blogger Networks (好不容易,找到当年给CBN做的Netvibes聚合页);又有多少人记得曾经有个年度的中国网志年会,每年汇聚都是关注各个领域的中文博客。但是走到现在,有的做了VC, 有的创业,有的有稳定的工作; 还有多少人在用Feedsky, Feedburner等等这些服务呢?博客, 要在商场上存活,比想象的难多了。

媒体人的成功,当然得归功于他们明锐的思维,但是不要忘了让他们成长起来的媒体平台。至少这个平台,让他们不用担心自己的生计问题,让他们静心的去听去想。博客,他们本身也是创业者。所以媒体人可以批评博客的不够资格,但是必须尊重博客的精神。

博客和商业化并不冲突,只是在国内的环境下,要让博客能够养活自己然后再有好的收入,很难。博客可以商业化,但是博客的精神不能丢。媒体人要把自己定位成博客或者自立门户做媒体,一定要准备好面对商业化的困难,除非他们其实是想用媒体的幌子,在其他地方赚钱。

还有一点,科技博客也好,科技媒体也好,我们最宝贵的就是原创精神。媒体都变成翻译社了,你还凭什么号召大家创业创新,谈什么独立精神。

向科技博客们致敬!

======带个自私自利的小AD=========

欢迎向DoNews投递关于互联网业界的热点类、观点类、趣点类、分析类、爆料类稿件。地址:tougao@donews.com

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