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文/DoNews新锐作者 罗导运

连续关注了百度的20个新浪微博,有一个非常大的困惑:百度为什么几乎放弃新浪微博平台?

以主微博@百度 为例,今天(2012年10月19日)上午仅发布4条微博,时间和内容分别是:8:00(关于鲁迅)、9:00(关于爱护小动物)、10:48(转发@百度音乐 榜单)、11:33(转发@百度魔图 有奖转发活动)。

再以@百度身边 为例,如上图,很明显它是使用孔明社交管理的内容库发布的微博;还有一些微博,如@百度文库 ,今天早上的微博直接显示“来自皮皮时光机”。

以我运营媒体微博的经验判断,百度在新浪微博平台上至少存在以下几个问题:

1、在战略上不重视微博平台。

2、没有专门的管理团队来运营微博,更缺乏运营的战略思维和技术支持,甚至连APP key都不会使用。

3、各微博的内容质量和活动效果着实不佳,某些微博甚至使用第三方的内容库来发布。

4、各个微博之间各自为正,未起到微博矩阵的良性循环。

接下来就是我深深的困惑:一个如此庞大的百度,难道挤不出稍微懂一点的人,来运营微博吗?

有没有一种可能:百度故意放弃了新浪微博?那又是为什么呢?

在今天的2012移动开发者大会上,李开复谈论移动互联网的盈利模式。他表示,与互联网一样,移动互联网也是靠入口或门户,游戏、虚拟货币和虚拟道具,商业服务以及广告这四种盈利模式。现在是抢占入口的互联网大战时期,从3Q大战到3B大战,谁能抢占,谁就能创造商业利润。而百度更是着力准备着移动互联网的大战

我最大的困惑是:微博平台难道不是一个入口吗?

这个不仅是一个流量入口,更是一个品牌窗口,运营得好,微博用户就能够更好地了解百度、认可百度。

以上是一个重度微博用户的困惑。

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45条评论

  1. SINA用经营博客的思路经营微博,让微博越来越“重”,垂直SNS会作为更优秀的内容提供商不停地瓜分SINA微博的用户,未来新浪微博APP的价值不会高于一个新闻客户端太多。

  2. sina微博的死期不远!

  3. 百度收录微博还是很快的,有可能楼主的微博质量不高,被降权了

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