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文/DoNews新锐作者 木鱼

360综合搜索上线才不过10几天,百度就已经做出了很多改变。这个曾经成功的击溃了全球霸主谷歌,压制了国内新秀搜狗和搜搜的国内第二大互联网巨头,第一次感受到了一点现实的恐惧。有人说:用户会成为牺牲品!但我说:这不过是别有用心者的恐吓。百度梦醒才是用户的福音。

360搜索上线10日,百度钓鱼痼疾便有望痊愈

8月17日百度宣布联手安全厂商组建安全联盟,共同打击钓鱼、违法、诈骗等各类危害用户上网安全的网站。这一措施被普遍认为是百度对360进军搜索领域的提前预防。8月30日,“杭州大厦购物城”的网页有幸成为首批被百度搜索标注为“安全风险”的网页。

搜索结果的安全性问题,一个被用户投诉多年的问题,一个被央视曝光多次的问题,一个百度曾经声称在技术上难以解决的问题,仅仅因为一个新的有力竞争者的出现,便在短短十几天之内被顺利的解决了。360的炮弹还没有上膛,媒体也没有什么讨伐,百度便不用扬鞭自奋蹄,静悄悄的改邪归了正,的确让万千用户“惊喜”万分。只是还有人心存疑问:那些曾经的问题,到底是不能解决,还是不想解决?

疑似不兼容竞争,百度或重走腾讯老路

近几日,不少用户发现,在360安全浏览器的导航搜索框中选择“百度知道”搜索时,会自动跳转到百度首页,而不是先前的那样直接进入“百度知道”的搜索结果。这不禁使很多人想起了当年3Q大战中,腾讯的那个“艰难的决定”。当然,必须承认,今天的百度要比当年的腾讯文明的多,也理智的多。

有趣的是, 360从公司市值、营业收入、员工数量到宣传渠道和影响力等,都只不过是百度的一个零头而已,但百度却都还要联合众多帮手与360开战,究竟是什么原因,使得强大的百度必须依靠联合业者,而不是拉拢用户来和小小的360竞争呢?又是什么原因,使得百度不惜动用绝对的市场优势进行“疑似”不兼容排挤呢?

而所有这些,又与当年的3Q大战何其相似。

百度模式遭遇挑战,竞价排名寿终正寝

即使按照比较乐观的估计,360搜索的市场份额也不过就在10%上下,百度在搜索领域的统治短期内是不可能被撼动的。那么,百度到底在害怕什么呢?

或许,真正让百度惶恐不安的,是百度传统的商业模式即将遭遇颠覆性的挑战。

百度的核心盈利模式就是臭名昭著的竞价排名。百度也并非一开始就搞竞价排名,而是在稳定了垄断地位之后所采取的一种“卖身”盈利的策略。如果360搜索确实具有挑战力,又没有沾染竞价排名的恶名,那么百度就很难再坚持自己的盈利模式了。

也许有人会问,不用竞价排名,360搜索能盈利吗?我想回答说,360的风格历来是:先打对手抢用户,盈利的事情不着急。还记得360是怎么推广免费杀毒的吗?当然,360搜索即使和百度有同样的市场占有率,或许也没有百度那么能赚钱。

我的3B大战理想:激烈竞争或至纯净的搜索天空

有几位业内大佬评论认为:3B大战,最终输的是用户。个人大大地不以为然。

首先,3Q大战时,用户被迫二选一的是两款需要同时使用的不同类型的软件。而此次3B大战是在搜索引擎这一单一领域中展开的,用户就算只能被迫选择一个,用户体验也差不到哪去,因为原来不也就只用百度一个吗?

第二,3B大战刚开幕,就挖出了很多搜索领域一向不为人知的漏洞甚至潜规则,百度和360也都因此立即做出了很多修正和改进。双方的竞争或许可以带来搜索水平的进一步提高。

第三 ,360刚有动作,百度多年来的“痼疾”就有了治愈的希望。那么随着竞争的继续,百度的忠实用户也会看到一个更加透明,更加健康的百度吧?

总归一句话:不该让百度永远一家独大。

======带个自私自利的小AD=========

欢迎向DoNews投递关于互联网业界的热点类、观点类、趣点类、分析类、爆料类稿件。地址:tougao@donews.com

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37条评论

  1. 有竞争,才能进步,对我们做SEO的来说很支持。
    http://www.36hb.com拜上

  2. 终于与人出来治百度了!

  3. 百度再不收敛就会失去用户了,暂时收敛是必要的;不过,360迟早也要商业化,到时候就是一家了

  4. 百度收购360怎么办

  5. 对一般的企业还是有好处的。

  6. 中国需要更多的竞争

  7. 没有竞争社会很可怕

  8. 应该是要良性竞争才对,大家都要遵守行业规则嘛

  9. 估计这个很难啊

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