SEO|搜索引擎优化研究

原创SEO文章

主要是关于搜索引擎优化(SEO)方面的文章

摘要：

之前有幸读了王通先生的《搜索引擎排名秘笈》电子书，感觉还是可以的，因为之中提到了对于初学者来说还是新鲜冬冬的几点思维，要说到技术，估计看过的人应该有所体会，就我个人来说只涉及了些很理论很粗略的东西，对于一本技术书籍来说，侧重于将赚钱的理论好像不太合题。没有技术就是知道怎么赚钱也是无济于事。首先得学会最基本的技术，才有那个靠新方式赚钱的条件。但这本书竟然卖到1200！还说卖了好几百本！对于这种学习态度的朋友，我觉得有点无语了，难道你们真的认为有什么秘笈，有什么一本学了后就会让你月赚上万的事情？看过之后，学过之后，月赚一万的朋友有多少？大概买了书的人最清楚！最有趣的是这本书的评价！好多人都受益赚钱了！就算是作假也让人有点

最近在一博客的链接上看到了王通先生的新书！《此处阅读全文

发表于 @ 2007年01月31日 10:43 PM | 评论 (4)

最近开了个SEO服务商黄页

摘要：最近在SEO俱乐部社区开了个SEO服务商版块，目的是为了收集一下国内从事SEO行业的公司和个人，大家也好看清楚自己所在地区和行业的竞争度。希望得到你的参与

http://forums.seoclub.cn/index.php?gid=9 （全文共129字）——点击此处阅读全文

发表于 @ 2007年01月06日 11:44 AM | 评论 (0)

认识Alexa

其实在Alexa专栏(/alexa/)已经有很多关于Alexa的技术资料，不过个人感觉从实用角度还需要补充点资料，所以以后会尽量把Alexa和实际情况结合起来说明问题，这篇文章主要是为刚开始建站的朋友所写，希望对您们有所帮助。

这里以SEO俱乐部为例

进入www.alexa.com输入www.seoclub.cn

然后就可以看到

这里我们为了查看更详细的数据，点击

默认情况下是显示6个月内每百万每日到访的情况，不过seoclub还没到6个月

这里我们看一下

当天排名、一周排名、3个月平均排名、3个月排名变化。这里要说明一下的是，当日排名并不是指真正当天的排名，而是指前天的排名

这里点击3月排名

http://www.alexa.com/data/details/traffic_details?&range=3m&size=medium&compare_sites=&y=r&url=www.seoclub.cn#top

然后把range=3m 改为range=3d

看到了吗？是6月25日的排名，而今天是6月27日

接下来，我们看看几个重点，首先看

说明了分布域名访问量情况，比起原来，seoclub论坛的流量增加了，网站流量在逐步减少，原因在后面说明。

每百万到访人数，看得出来这几天收服务器质量的影响，到访比较低。

每用户访问页面数，看得出来也在下降。

现在我就说说关键性的地方：

－每百万到访人数：是反应一个网站独立IP的情况

－每用户访问页面数：反应网站质量的情况。

当我们看一个网站流量情况时，首先会查看它的独立IP，从上面截图可以看出seoclub独立IP较低，每用户访问页面数也在降低。究其原因是：最近更新慢，资料发布少，读者看多了，每用户访问页面数自然就会下降。

这里给广大站长朋友提个醒：不要客意的追求Alexa排名，在做站或者投放广告时，请先查阅每百万到访人数（IP），然后查看每用户访问页面数(PV)，然后就这两者说明一下情况：

1 IP高 PV低－比如做弹窗的网站独立IP就会很高，当PV自然就低了，特别是买的那种廉价弹窗，根本无相关性的，此类网站质量不高，不适合投放广告

2 IP低 PV高－说明该网站质量高，当缺乏推广方法。也不适合投放广告

3 IP高 PV高－这类网站自然没话说，是投放广告的理想网站，当然从侧面也反应该网站的流量和质量

声明一点，这所说的IP和PV是指和同类网站相比，数据结果会比较真实，如果不同类别网站，数据结果真实性就得看具体情况。

此文交流讨论认识Alexa

发表于 @ 2006年07月03日 10:49 PM | 评论 (1)

从“画”说起

摘要：

今天在QQ上一位朋友，向我提起“画”这个关键词在google搜索引擎表现好的前两位网站中，都无出现关键词“画”，光是标题出现过“画”字就能取得如此好的排名，我想是不太可能的，所以就此做更进一步分析。

首先看看“画”在google中的搜索结果：

有4K多万项查询结果，相对说了，这个关键字已经算是“火爆型”了，不过我们进一步查看，排在前面两位的网站“云（全文共2448字）——点击此处阅读全文

发表于 @ 2006年07月03日 10:48 PM | 评论 (0)

国外SEO工具大全

Google
1. Reporting Spam to Google - http://www.google.com/contact/spamreport.html
2. Use Google to search your website - http://www.google.com/services/free.html
3. Submit your website to Google - http://www.google.com/addurl.html
4. Monitor Keyword Phrases - http://google.com/webalerts (This is neat to check out however does not help that much)
5. Googles Guidelines for Websmasters - http://www.google.com/webmasters/guidelines.html (A must read new people)
6. Facts for Webmasters - http://www.google.com/webmasters/facts.html
7. Having Trouble? Contact Google Directly - http://www.google.com/ads/offices.html
8. Googles Top 3 asked Questions - http://www.google.com/contact/search.html

Froogle
1. Get your products into Froogle - http://services.google.com/froogle/merchant_email

Advertising
1. PPC with Espotting - http://www.espotting.com/advertisers...ferralTypeID=1

Website Design & Tools
1. Free Forms for your website TFMail - http://nms-cgi.sourceforge.net/
2. Validate Your HTML - http://validator.w3.org/
3. HTTP Error Code Meanings - http://www.searchengineworld.com/val...errorcodes.htm
4. Keyword Tracking - http://www.digitalpoint.com/tools/keywords/
5. Link Checker - http://dev.w3.org/cvsweb/~checkout~/...0charset=utf-8
6. Search Engine Relationship Chart - http://www.bruceclay.com/searchengin...nshipchart.htm
Bruce Clay does an excellent job of keeping this updated.
7. Link Popularity Checker (Uptime Bot) - http://www.uptimebot.com/
8. Character Counting - http://a1portal.com/freetools/charcount.htm (This is great when optimizing your title or meta tags)
9. Character Encoding - http://www.itnews.org.uk/w_qrefs/w_i...p_charsets.cfm (Ever wonder what those iso-8859-4 or utf-8 were or how to use them?)
10. Converting Hex to Dec or Vias Versa - http://www.hypersolutions.org/pages/hex.html#DectoHex
11. Ascii-Dec-Hex Conversion Code Chart - http://www.sonofsofaman.com/misc/ascii/default.asp
12. Ascii-HTML View Conversion Chart - http://a1portal.com/freetools/asciicodes.htm (This is an excellent resource when placing ascii code on your website. Remember to use the correct character encoding)
13. Ascii Chart in .GIF Format -
14. Customer Focus Tool - http://www.futurenowinc.com/wewe.htm (Tells you whether your website is focused on your customers or not)
15. Dead Link Checker - http://www.dead-links.com/ (Doesn't crawl links within Frames or JavaScript)
16. Adsense Simulator - http://www.digitalpoint.com/tools/adsense-sandbox/ (This will give you an idea of what ads will be displayed on your website before you place them)
17. Google Page Rank Calculator - http://www.webworkshop.net/pagerank_...ator.php3?pgs= (This is an advanced tool for finding out what you need to get your PR to the next level.)
18. Page Rank Finder - http://www.seo-guy.com/seo-tools/google-pr.php (This is a great tool to find quality websites with the PR that you are looking for to exchange websites with. This tool only looks at the home page not the link pages. This tool looks at 10 pages or 100 results)
19. Future Google PR - http://www.searchengineforums.com/ap...e::eek:rphans/ - This is an article that tells you what datacenter your Google PR is udpated on first.
20. Keyword Analysis Tool - http://www.mcdar.net/ - This tool is a must. It's quick and easy to use
21. Keyword Density Analyzer - http://www.webjectives.com/keyword.htm
22. Keyword Difficulty Checker - http://www.searchguild.com/cgi-bin/difficulty.pl (You will need a Google API for this one)
23. Free Google API - http://www.google.com/api
24. Rocket Rank - http://www.rocketrank.com/ - This will only check the top 20 of the following SE's:
(All The Web DMOZ AltaVista Overture Excite Web Crawler HotBot Lycos What U Seek Yahoo)
Keyword Suggestion Tools:
25. WordTracker & Overture Suggestions http://www.digitalpoint.com/tools/suggestion/ - This is the best one of the three
26. Adwords Suggestion - https://adwords.google.com/select/ma...KeywordSandbox
27. Overture Suggestion - http://inventory.overture.com/d/sear...ry/suggestion/
28. Link Analyzer - http://www.scribbling.net/analyze-web-page-links Analyze the ratio of internal liinks vs. external links. This is a good tool when determining page rank leakage.
29. Link Appeal - http://www.webmaster-toolkit.com/link-appeal.shtml (Want to know whether or not you actually want your link on that page?)
30. Link City - http://showcase.netins.net/web/phdss/linkcity/ (This place has EVERY tool under the sun for everything you could ever possibly want)
31. Link Reputation - http://198.68.180.60/cgi-bin/link-reputation-tool.cgi (Reveals baclinks pointing to the target URL along with a link survey for eack backlink.)
32. Google PR Tools - http://www.thinkbling.com/tools.php (This guy has tons of fantastic tools. He is not as popular as some of the rest but the tools are great)
33. Protect Your e-mail address - http://www.fingerlakesbmw.org/main/flobfuscate.php (Obfuscates your e-mail so spambots don't pick it up from the Internet)
34. Digital Points Ad Network - http://www.digitalpoint.com/tools/ad-network/?s=2197 - After using all of the tools and more on this page. This has helped out the rankings faster than anything else.
35. Sandbox Detection Tool - http://www.socengine.com/seo/tools/sandbox-tool.php - Is your website being sandboxed?
36. Spider Simulation - http://www.submitexpress.com/analyzer/ - See what the spider sees on your website
37. SEO-Toys - http://seo-toys.com/ - These are some things that I had in my favorites. Some of them are okay.
38. Multiple SEO Tools - http://www.free-seo-tools.com/ - This website has a variety of misc. tools on it that you can use to better your search engine rankings.
39. Bot Spotter - http://sourceforge.net/projects/botspotter - This is a phenomenal script that will track what bots hit your website at what times. (Runs on PHP enabled websites)
40. Net Mechanic - http://www.netmechanic.com/toolbox/power_user.htm - This will break your website down and tell you any errors that you may be unaware of.
41. Statcounter - http://www.statcounter.com/ - This will track your clients throughout the dynamically created pages of your website. This is a free service. (of course I don't have to mention this to you guys)
42. Dr. HTML - http://www.fixingyourwebsite.com/drhtml.html - This will test your website for any errors that you may be unaware of and tell you how to fix them.
43. Page Rank Calculation - http://www.sitepronews.com/pagerank.html

Webmaster Forums
1. Web Pro World - http://www.webproworld.com/forum.php
2. Webmaster World - www.webmasterworld.com
3. Digital Point - http://forums.digitalpoint.com
4. Search Engine World - www.searchengineworld.com
(There are 10,000,000 others but those are some good ones)

Newsletters & Articles
1. Site Pro News - www.sitepronews.com (This guy has some great articles however he tells you up front he knows nothing of SEO)
2. In Stat - http://www.instat.com/ (This has some decent insite)
3. Page Rank Explained - http://www.webworkshop.net/pagerank....olbar_pagerank
4. Seach Engine Ratings and Reviews - http://searchenginewatch.com/reports/
5. Database of Robots - http://www.robotstxt.org/wc/active/html/index.html
(Ever wondered anything about the spiders that are out there?)
6. Guide to deisgning a website - http://www.webstyleguide.com/index.html?/contents.html - This is an online book that tells you the basics of website design.

Webmaster Information
1. Want to know where all of the Internet traffic is at? - http://www.internettrafficreport.com/main.htm

ISAPI Rewrites
1. URL Replacer - (Free) - http://www.motobit.com/help/url-repl...od-rewrite.asp
2. Mod Rewrite2 - ($39.90US) - http://www.iismods.com/url-rewrite/index.htm
3. URL Rewrite - (23.00EUR) - http://www.smalig.com/url_rewrite-en.htm

Link Exchanging
1. Links Manager ($20.00US /mo)- http://linksmanager.com/cgi-bin/cook/control_panel.cgi (This is great for the beginner however you will find out that you need to majorly adjust your pages manually in order to pread page rank throughout them otherwise you end up with 20 pages with no PR and 1 page with PR.)
2. Page Rank Finder - http://www.seo-guy.com/seo-tools/google-pr.php (This is a great tool to find quality websites with the PR that you are looking for to exchange websites with. This tool only looks at the home page not the link pages. This tool looks at 10 pages or 100 results)
3. Link Appeal - http://www.webmaster-toolkit.com/link-appeal.shtml (Want to know whether or not you actually want your link on that page?)

Search Engine Submissions
1. Submit Express - http://www.submitexpress.com/newsletters/dec_15_00.html (A lot of people utilize this service. I don't utilize it)
2. Alexa - http://pages.alexa.com/help/webmaste...tml#crawl_site
3. AOL - http://search.aol.com/aolcom/add.jsp
4. DMOZ Dummies Guide - http://www.dummies-guide-to-dmoz.org...not_google.htm
5. DMOZ Instructions - http://dmoz.org/add.html
6. DMOZ Resource Forum - http://resource-zone.com/forum/showthread.php?t=396 (This is where you go when you website doesn't show up in DMOZ after you have submitted READ THEIR RULES FOR ASKING)
7. ExactSeek - http://www.exactseek.com/freemember.html
8. Google - http://www.google.com/addurl.html
9. Yahoo http://submit.search.yahoo.com/free/request (You must have an account)
10. Yahoo Directory Help - http://docs.yahoo.com/info/suggest/appropriate.html
11. Yahoo Express Submit TOS - https://ecom.yahoo.com/dir/express/terms (After reading the TOS for Yahoo, I would never submit my website to Yahoo and pay the $300.00 to due so- Everyone, I broke down and was forced to pay the $300.00. The website would not get past 30 for months and about 2 weeks after we paid it we are now number 10.)
12. Yahoo Submit Help - http://help.yahoo.com/help/us/dir/su...uggest-01.html
13. MSN - http://beta.search.msn.com/docs/submit.aspx?

发表于 @ 2006年05月23日 8:01 PM | 评论 (0)

国外SEO工具大全

发表于 @ 2006年05月23日 6:50 PM | 评论 (1)

小活动

摘要：如果你还在为群发软件发愁,那么这次活动可以帮你解决这个问题,本次活动的奖励品就是商业群发软件(论坛群发,留言本群发,邮件群发等等),数据库可以升级,可达几十万,绝非网上那些骗人的群发软件.

不过seoclub在这里不是鼓励大家滥用群发软件,不然引起别人的反感,就会给自己网站带来副面的影响.

希望大家能够有效的利用.

下面就说说活动的具体内容:

论坛会员控制面板->查看个人资料: 这里有个如何获得贡献值

比如我自己会员ID: seoclub

"在文章页面使用功能将文章推荐给你的朋友你的贡献值会自动增加
或者将下面的链接发给你的朋友, 当你的朋友点击下面连接的时候你的贡献值也会自动增加
此处阅读全文

发表于 @ 2006年05月23日 6:48 PM | 评论 (1)

365key vs 色情

摘要：

如此之网摘