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Gartnber眼中的2008年10大战略技术

Posted by 老亨利 on Oct 14, 2007 in web 2.0 收藏

Gartner’s top 10 strategic technologies for 2008


FRAMINGHAM (10/10/2007) – Which technologies must any good IT executive examine in 2008? The list includes green power, unified communications, virtualization, mashups and social software.
Gartner has identified the "Top 10 Strategic Technologies for 2008," and is urging IT executives to think about the risk of not implementing each one. If your competitor masters one of these technologies and you don’t, will you be at a strategic disadvantage?

Gartner analysts David Cearley and Carl Claunch reviewed the list Tuesday at the Gartner Symposium/ITxpo in Orlando, Fla. Here’s a summary:

1. Green IT
This one is taking on a bigger role for many reasons, including an increased awareness of environmental danger; concern about power bills; regulatory requirements; government procurement rules; and a sense that corporations should embrace social responsibility.

Chip designers have realized that lowering per-core performance by 20 percent actually cuts power usage in half, so adding cores can improve chip performance and efficiency, Claunch said.

But IT is still responsible for 2 percent of all carbon releases, and it’s coming from many sources. "Fast memory is getting to be a surprisingly high energy consuming item," Claunch said.

One of the next steps is taking the power-saving features of mobile devices such as phones and laptops and bringing them to more computing platforms.

"We’ve been confronting the power problem on mobile devices for a long time because of those pesky batteries," he said. "We can take those learnings and put them into servers. In the future, we’ll have servers that will go to sleep if they’re not being used."

2. Unified Communications (UC)
UC functionality is drawing from five core markets: voicemail, PBXs, e-mail and calendaring, IM, and conferencing and collaboration. The key trends are communications becoming IP-based, analog systems switching to digital, and growing integration among voice, network, storage, sensors and video technologies.

"In a world in which all the information is digital and carried on IP, the opportunity and advantages of carrying it on a unified infrastructure are becoming obvious," the analysts stated in a slideshow presentation. "Organizational issues must be addressed to take advantage of this unification, because responsibilities and budgets are so often fragmented among groups such as building maintenance, voice communications, data communications and storage administration."

3. Business Process Management
BPM is more of a business discipline than a technology, but is necessary to make sure the technology of service-oriented architectures (SOA) deliver business value, Cearley said. It’s also important for dealing with laws like Sarbanes-Oxley that require business to define processes, he said.

"SOA and BPM have common objectives," Cearley said. "They’re both focused on driving agility, driving business process improvement, flexibility and adaptability within the organization. SOA is a key mechanism that makes BPM easier."

4. Metadata Management  
Metadata is the foundation for information infrastructure and is found throughout your IT systems: in service registries and repositories, Web semantics, configuration management databases (CMDB), business service registries and in application development.

"Metadata is not just about information management," Cearley said. "You need to look beyond that. Metadata is everywhere."

5. Virtualization 2.0
"Virtualization 2.0" goes beyond consolidation. It simplifies the installation and movement of applications, makes it easy to move work from one machine to another, and allows changes to be made without impacting other IT systems, which tend to be rigid and interlinked, Claunch said.

There are also disaster recovery benefits, since the technology lets you restack virtual systems in different orders in recovery centers, providing more flexibility.

"Virtualization is a key enabling technology because it provides so many values," Claunch said. "Frankly it’s the Swiss Army knife of our toolkit in IT today."

6. Mashups & Composite Applications
Mashups, a Web technology that combines content from multiple sources, has gone from being a virtual unknown among IT executives to being an important piece of enterprise IT systems. "Only like 18 months ago, very few people (knew what a mashup was)," Cearley said. "It’s been an enormous evolution of the market."

U.S. Army intelligence agents are using mashups for situational awareness by bringing intelligence applications together. Enterprises can use mashups to merge the capabilities of complementary applications, but don’t go too far.

"Examine the application backlog for potential relief via mashups," the analysts stated in their slideshow. "Investigate power users’ needs but be realistic about their capabilities to use mashups."

7. Web Platform & WOA
Web-oriented architecture, a version of SOA geared toward Web applications, is part of a trend in which the number of IT functions being delivered as a service is greatly expanding. Beyond the well-known software-as-a-service, Cearley said over time everything could be delivered as a service, including storage and other basic infrastructure needs.

"This really is a long-term model that we see evolving from a lot of different parts of the market," Cearley said. It’s time for IT executives to put this on their radar screens and conduct some "what-if" scenarios to see what makes sense for them, he said.

8. Computing Fabrics
Today’s blade server design places memory and processors into a fixed combination inside a blade, and until recently neither memory or processors from one blade could be combined with that of other blades.

New server designs will allow several blades to be merged across a "computing fabric," in which they will appear as a single server to an operating system.

"The fabric based server of the future will treat memory, processors and I/O cards as components in a pool, combining and recombining them into particular arrangements to suit the owner’s needs," the analysts wrote. "This evolution will simplify the provisioning of capacity to meet growing needs."

9. Real World Web

Increasingly ubiquitous network access with reasonably useful bandwidth is enabling the beginnings of what analysts are calling the "real world Web," Claunch said. The goal is to augment reality with universal access to information specific to locations, objects or people. This might allow a vacationer to snap a picture of a monument or tourist attraction and immediately receive information about the object, instead of flipping through a travel book.

10. Social Software
Social software like podcasts, videocasts, blogs, wikis, social bookmarks, and social networking tools, often referred to as Web 2.0, is changing the way people communicate both in social and business settings.

"It’s really been empowering people to interact in an electronic medium in a much richer fashion than we did with e-mail or corporate collaboration systems," Cearley said.

The effectiveness of these tools for enterprise use varies, and some tools that have the potential to improve productivity aren’t yet mature enough for enterprise use, Gartner says. For example, wikis are highly valuable and mature enough for safe and effective enterprise use. Meanwhile, Gartner says prediction markets potentially have a lot of enterprise value but so far have low maturity. Podcasts, conversely, can be used safely and effectively but don’t have a lot of business value, the analyst firm said.

 
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用户体验,还得少一点自以为是

Posted by 老亨利 on Oct 13, 2007 in web 2.0随想

       不久前,跟国外的朋友聊天,谈及了国内的互联网站。这位外国朋友的一句话让我感到很吃惊:国内很多企业网站、商业网站在欧美人士看来,都比较滑稽,有些像小孩的涂鸦作品—大量的flash、充斥眼球的过量信息,国内有些网站在尽可能地把企业的所有优势和经验展示给客户,生怕有些遗漏。但他们很可能没有想到,当自己想当然地把国内的经验搬到面向欧美人士的英文网站时,收到的结果却不是很好,甚至有些负面效果。

     笔者在此建议那些有志于开拓欧美市场的国内企业,不要把中文网站简单地翻译一下,就发布到网上去。英文网站一定要重新设计和美化,一定要根据欧美人士的文化、审美观进行调整。但文化因素,在国内的网站开发和设计过程中往往被忽略。

    实际上,不只是国外朋友接受不了,一些门户网站充斥着过量的新闻,生怕在与对手的竞争中疏漏了哪条新闻,用户真的在意吗?在新闻条目缺乏整理、难以实现有效查找的门户新闻中,没人会注意到你缺了哪条。同时,随着细分垂直化的趋势日益明显,人们都会有自己钟爱的细分网站来获取最需要的信息。

用户体验,还真不是想当然的事。

 

 
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互联网逐步进入用户体验时代

Posted by 老亨利 on Oct 11, 2007 in web 2.0随想

     作为网站运营者,你最关心的是什么?注册用户数量?网页浏览量?点击量?这些关系到网站收入,乃至生存的数字肯定会是很多网站运营者关注的核心。

     但你是否想到,与这些相对更直接、更显现的数据相比,还有更为重要的东西值得你去关心—–你的用户体验! 在你努力给用户提供众多丰富内容的时候,你是否想到用户可能会觉得信息量太大,眼花缭乱;用户也可能因为南北地域的差异,在访问上感到不适;国外用户会因为你想当然的网站设计,对公司的实力和运作规范产生质疑。这些都在无形中影响到用户的访问体验,最终影响到您的网站流量和用户数量。

跳出你所关注的数字,站在用户的角度多考虑考虑,这是网站运营者目前要做的工作。

国内的互联网领域已经过了发展的初期,竞争日益激烈,关注用户体验,显示是确保用户制胜的法宝。从技术的角度看,网站的高层要考虑网页设计的美观与用户的接受程度,关注IDC是否提供CDN服务,关注不同文化受众的不同体验,关注对用户习惯和需求的监测。。。。。

 

 

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