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昨晚看了王通的一篇帖子“搜索结果危机公关不能靠删”,其中谈到了用SEO处理危机公关的三点:1.锁定目标关键词;2.围绕目标关键词撰写内容;3.新生成的内容狠发;

凑巧的是,这跟欧最近要执行一个项目略有相似,给客户提出的策略方案也跟王通大致相同,不过,没有王通服务的这家客户这么听话。很不幸运,项目还在空里搁着。

SEO无非就是一项极好玩同时又冲满挑战的互联网对抗赛。那么,在开始游戏之前,就必须充分了解:1.游戏规则;2.对方的玩法;3.自己的对策。诚所谓知彼知己,百战不殆。

问题就在这里,首先,客户他不了解这场游戏的规则,更不了解对方的玩法,而他还要左右你对他出的策略,这无疑是一件很可悲的事情。但也不难理解,客户有自己的立场和想法。我们不应报怨,只是沟通不到位。

还有,危机公关它不同于一般的SEO,它有以下特点:1.要速战速决(几乎在一夜之间就要摆平);2.要准确到位(至少前10页要清理干净);3.要持续跟进(千万不要把对方想成是傻子);

要达到以上3点,除了我们要有强有力的应对策略(软实力)之外,还必须要有一项强实力。那就是资源。

打个比方:敌人扛着数门大炮对准城墙和我们要决一死战的时候,要保证这场战斗的绝对胜利,我们也必须要有跟敌人相同的火力甚至更猛烈的火力。如果这时,我们只有小米+步枪怎么办?跑!

所以,危机公关它更像是敌人的兵临城下,你必须在最短的时间内结束战斗。这时,如果你还想着资源的成本左顾右盼,结局肯定是赔了夫人又折兵。

当然,你说我只有小米+步枪怎么办?当然可以办,那就是先保住小命再说,随后再制订一些策略去应对。比如什么持久战呀,心理战呀等等。但这就是另一种性质的对抗,本质上已经不属于危机了。


19条评论

  1. 呵呵 支持下哦

  2. 几个月是很正常的周期啊

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