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——你的网站需要立足、成长、成熟

首先,搜索营销不同于网络营销,虽然它是网络营销下面的一个分支。本文就说一个网站在搜索营销人员眼里的三大标志:

1.有无相关排名

作为一个营销型的网站,有无排名多数人都看得较淡,包括Zac以前也说过排名不重要

我想说的是:作为一个卖东西的网站,只有通过排名这一搜索引擎的展现形式,才能看出你的网站代码是否规范、业内是否权威、结构是否畅通。

是的,排名只是网站展示给用户的一种形式,形式很重要。比如:你要办学校,首先解决的问题是怎么盖楼和盖什么样的楼,这些都是形式,至于能教学生多少有用的东西和怎么教东西那是内容。

现实中,很少有人问你在那所学校学到了什么,基本上都问你们学校的楼高不高、多不多、美不美。

显然,这一思维也倾向于搜索营销SEO活动中,衡量一个网站规范不规范、健康不健康、畅通不畅通,看的也正是它在搜索引擎上有没有排名,如果没有排名,很难说服别人你这是一个成熟型的网站。

我经常就借用各个搜索引擎来查看一个网站的表现情况。

2.有无用户粘性

有没有用户粘性主要是看能不能及时、更快、更好提供给用户需要的内容,一般SNS类的网站粘性很大,因为你不仅在上面可以得到信息,而且可以建立人脉关系。

比如时下很火的团购网,主要是靠优惠折扣来粘住用户。所以,有无用户粘性是以用户需求为驱动的

好多网站犯傻,包括百度在内,在用户粘度上以自身利益为驱动,比如百度的推广、百度的框等等在第一页出现的几乎都是交上钱可以做到的地方,这跟以用户需求为驱动的理念背道而弛,详细论述会在下一帖,这不是本文要讨论的内容。

3.有无网站转化

这是一个网站是否能长久存在的大问题,也是大难题。不管你的网站目标是什么,这一步就是让目标得以去实现。哪怕让用户提交一张调查表单;

当然,对于营销型的网站来说,不光要看网站的转化,而且还要看网站转化带给销售额的转化。这也正是此网站存在的价值,衡量一个网站的价值也正在于此。

好,以上三因素就是我衡量一个网站是否成熟的标志。

不妨再回忆一次:

有无排名是这个网站的形式因:算作它的外在表现。 有无粘性是这个网站的动力因:算作它的内在血液。 有无转化是这个网站的目的因:算作它的存在价值。

有排名,说明你的网站已经有了渠道来源;

有粘性,说明你的网站已经占有一席之地;

有转化,说明你的网站可以立于不败之地;

如果你的网站在这三方面都能达到,成不成功还很难说,但至少已进入成熟期。


7条评论

  1. 呵呵,说的有道理啊,不错

  2. 很有道理!

  3. 值得学习的观点

  4. 说都是那么说,但是做还是需要排名

  5. 排名还是得要的啊

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