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——醒来吧,牟长青弟弟!

很反对们现在搞的那种所谓的网络推广,甚至不太认为网上有推广(要么传播要么广告,前者大多靠口碑,后者主要靠付费),特别是在如今这样一个媒体爆炸的时代。

就算是有,那网络推广工作也是一项没有任何行业门槛和技术经验的行当,对于一个四肢健全,头脑不笨,识得几个字的网民来说,都可以很快掌握网络推广的一些技巧和本领。这一点,你的朋友彭洪伟就是最好的明证!

因为在我看来,现在你们所从事的网络推广无非两个字概括:发和夸。说得更简单一些,就是刘腾蛟老师说的:现在的网络推广,也就是个民营5毛党

先说发。发文,拼命的发,不管是谁的,转载的、伪原创的、庸俗的、低俗的、只有先发,敢在不同的互联网角落里发就是先发制人。就好比卢松松当年在几千博客上发评论似的,惹得现在博客的评论全都是那些乱发的新人和新站。

其次就是夸。夸谁?当然是夸你们这些大佬了,俗话说就是要会逢迎、会拍马。会拍这个行业的领袖人物,因为只有得到这些领袖人物的认可,下面的那些小啰啰就感觉自己发的东东有了意义和价值,而不管其内容本身是否有趣和优秀。

我曾在微博上见一新人同学感慨:哇,入行这么多年了,终于得到了牟长青的赞同和认可。看到这话,我不知道是一种悲哀还是共鸣。

发和夸日益肆惮的情况下,其实是抹杀了很大一部分新人对互联网的认知,在他们尚未健全的知性下,就会认为:互联网的推广工作就是发和夸。发垃圾、发无聊、发庸俗、发低俗;夸领袖、夸上层、夸同行,甚至互相自夸。

新人朋友们从触网那一天开始,就不认为互联网其实是一个需要无穷创造力、深刻理解力和独立判断力的文明产业链

还有,你们的这套“发和夸”是紧密相随的两个环节。如果只发不夸,将得不到很好的“人脉”;只夸不发,将得不到很好的“推广效果”。所以,我常见有人这么说:只要是发出来的就是“分享”,只要是夸出来的就是“经验”。

这就样,在你们长久以来不停的忽悠下,给我们带来一种幻相和假相。好像“发和夸”是接受了“分享经验”最高使命!甚至圈里形成一种风气:只要你敢发,就有人敢夸的滑稽笑料……

而且人人心知肚明,都知道这是一种群体性的自欺行为,没有人站出来把这层窗户纸捅破。谁胆敢有半句反对言辞,便是恶意中伤你们“分享经验”!

就在最近,我看到你在微博上夸管鹏的那个推广活动,说实话,管鹏发的那真他妈的是俗到家的垃圾了,我想你打心眼里也不想夸那样低俗的推广手段,可是,你不得不为了自己的面子和很深的交情而被迫点上一次“转发”,而且还要夸一声:好活动。

我说的意思不知你能否明白,也就是说:互联网原本是一个很纯净、纯洁、纯粹的分享交流优秀内容和价值信息的场所,结果被你们现在这些“推广人员”一闹,把她变得异常的世俗和庸俗,跟我们现实生活中的一模一样,没有关系、没有背景、没有交情,不管有多么价值的内容也会被打入无底洞,永不见“天日”。

这些话,我知道你根本听不进去,但你不能忘记一个简单的事实:阳光特别灿烂的午后,你的眼前恰恰是一片黑暗

恭维的话谁都会说,谁说起来都不会费脑子,但请你想想,那些不断恭维你的人,是不是真的在帮你?是不是真的在助你?

你最近的28推看似在帮助新人、分享经验,实则是不断的给互联网灌输无用信息和徒增吹牛拍马之徒!因为这些新同学们走的还是那两个字的策略,他们不断的在别人的博客、微博、论坛、SNS上“发”,为了不是其他,就是你们这些老同学的一句褒奖和“夸”。

被“夸”了的同学,“发”得的更加勤快、更加频繁,无形中,也给我们互联网上增加了许多不是人看的垃圾信息。

所以,你们搞的28推并不是为了增加给新人们进行网络推广的本领和技巧,而是看他们会不会夸你们这些大佬,会不会把你们拍的高兴和兴奋,如果高兴,你们自然会在自己那个早已出名的博客上夸奖一番他们的辛勤功劳。

就在这样不断的夸呀、发呀、发呀、夸呀的恶性循环下网络推广带上了网络传销的性质网络推广推出了所谓的大师和专家

说白了,你们这伙人是在为自己打造一个封闭圈子,为自己在互联网上争得一支山头,圈一些茫然无知的新人进来玩神秘主义、玩说教主义、玩天机不可透露主义。当然,最重要的,还是玩“发和夸”的“艺术主义”……

这让我想起了中国封建体制下的科举考试制度,必须要学会夸当局、拍上层。什么“谢主隆恩”、什么“皇恩浩荡”之类的词都是从那个年代过来的,无奈李白同学一语馈破天机:安能摧眉折腰事权贵,使我不得开心颜。所以,他也一生郁郁不得其志。

也因此,28推表面上是人人尽其发言、人人都在互相夸奖的一个推广交流平台,其实质一个极其封闭和等级森严的网络礼教体制(不好好拍你们几年,根本无出头之日)。里面的人尽情的结帮拜把、结交大师甚至自造大师

当人类的步伐匆匆迈向21世纪的时候,当我们这个地球快成一个村的时候……谁还想在本该就处在弱势群体的互联网上搞些小山头、拉些小帮派,显然是行不通的!就算我现在没有提出对你的质疑和反对,不久,也一样会有一股异样的洪流冲进你的眼睛。这不是谁跟谁的过节,也不是谁看不惯谁。而是历史发展之必然:

任何封闭的、神秘的、不可言说的奇技淫巧终究都需要放到太阳底下去晒一晒。不知你是否准备好晒晒自己的勇气和底气。如果没有,那就避免不了外人说你牟长青的推广和经验都是偶然的、都是运气的、都是徒增垃圾和世俗笑耳、甚至……甚至都是骗人的……直至这些“神秘”的玩意儿真相大白的那一天……

好了,言不尽意。最后给你点首崔健的《一块红布》,愿与长青君共勉!一起为我们中国互联网能有良好纯粹的绿色环境而齐努力。

小欧的微博签名

网络推广

博主:SEO践行者·小欧

博文:“发和夸”是牟长青们的所有推广招术

博源:http://zhend.info/space-1-do-thread-id-74.html

博客版权算个P:欢迎所有认识的、不认识的、有名的、没名的,抄袭+转载+剽窃。


15条评论

  1. 小欧说话有些极端了,呵呵

  2. 一直看到的是关于牟长青好的地方,偶尔听听SEO践行者·小欧的话觉得很有感触,要带批判的眼光去看待一个人和事。

  3. 赚自己的钱,让别人说去吧
    其实做seo就这么点事
    真正牛的都没见什么动静了
    蛋定点吧

  4. 靠如此粗俗骂人出位的文章也能通过donews的编辑,donews真是悲哀了

  5. 呵呵!

  6. 说的不错,顶一下。确实有很多所谓的专家把网络推广变得似乎很神秘,很复杂。

  7. 说得有点道理,但是现在就是这样子的社会不是一两个人就能改变现在的格局的,日子还得过,钱还得赚,所以广告还不得不发。

  8. 哈,骂得好,在GOOGLE上偶尔搜到了牟长青的博客,一路看下来,压根没发现什么实用的东西,那个“长青后花园”直接就是几个人在那里互吹。

  9. 一路看下来,压根没发现什么实用的东西,那个“长青后花园”直接就是几个人在那里互吹。

  10. 牟长青的推广其实就使收徒弟加病毒 口碑推广~~~~~~

  11. 利益的驱使,互联网也就变成了一个虚拟的社会.

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