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——网络营销不是网络爆炸

无意间在企博网上看到贾思军同学的一帖“成功的企业网络营销团队究竟该如何建设?”

你说他说弱智吧,人家又必竟是腾讯认证的网络推广专家;你说他不弱智吧,但写出的东西和组建团队的思路又让人啼笑皆非。

我虽说是个做SEO的,但至少是网络营销这一大分支下来的小分支,我觉得:

网络营销无非就两个面:1.借助网络去营销;2.营销的同时别忘了拓展网络。(消费者就是调查市场的最好方式)

所以这样的网络营销团队必定是两拨人组成的:1.你的团队中谁来玩网络?2.你的团队中谁来搞营销?

如果说网络只是拓宽营销的一截渠道,那么营销就是网络最后要实现的价值体现;因为谁也不愿意看到一个没有营销转化的网络团队。

而我们贾思军同学所说的网络营销团队恨不得把所有公司的员工都拉进来,什么程序员、美工、网络技术甚至还包括门口的清洁员和保安员。

组建的这样的团队不是干网络营销,而是在干网络爆炸,试想,我们去一家企业,看到门口的清洁阿姨的垃圾箱上都印着这家公司的域名,你不觉得很崩溃吗?

网络营销团队不是IT技术团队或网站开发团队,你把这些部门的人手都拉过来给你干网络营销的活像话么?(沟通是必要的,但每个部门都有自己的任务)你作为一个领队的主管的价值又体现在哪?

所以,我心目中的网络营销团队就是一支精小、强悍的“敌后武工队”,这支团队的能否给公司带来利润关键是看谁是带队的。

兵熊熊一个,将熊熊一窝。你给一个熊将把公司最好的精兵给他配过去,他照样也是打败仗。

因此,网络营销团队的核心是看BOSS点谁的将,只要这一个带队的能行,这个团队就能行。如果盲目的发动所有人员参与网络营销的团队,不仅徒劳无用,甚至会给用户带来眼部风暴。

互联网遵从的是长尾原理,只要你的东西在网上、只要别人在想找的时候能找到,这就算OK,至于人家为什么要找,找到你了为什么不点,点进去了为什么不转化,这才是一个真正的网络营销团队在配备人员时需要考虑的……

而不是发动所有线上、线下的人去广而告之,采用技术手段去弹窗、去强推、去影响自己潜在受众的意志的行为。

像贾思军同学这样团队营销思路当然也行,不过在互联网媒体上可能行不通,建议走传统媒体或平面媒体,像史玉柱当年强奸全国人民的脑神经似的,广告词我都给他想好了“今年网络不营销呐,营销就找贾思军,贾……思……军”。

这样的广告词绝对很给力……

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博主:SEO践行者·小欧

博文:也说网络营销的团队建设

博源:http://zhend.info/space-1-do-thread-id-111.html

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6条评论

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    网络营销的核心在领队人 – 沸话连篇…

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    Educational legislation has assumed that lack of student accomplishment is a result of teacher failure. Teachers have been certified, highly-certified, professionally created, and untenured and/or fired as a outcome of No Child Left Behind and standardized test scores. A new study out of Vanderbilt University showed that merit spend produced no significant distinction in test scores. If teachers are not the lead to of poor student scores, then the query should be: How can students come into the classroom ready to understand?
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    Students require to be ready to go to college every morning. This preparation involves college supplies becoming replenished frequently. Homework ought to be completed, checked, and packed in the backpack the evening just before. Lunch revenue, projects, library books, and gym clothes need to be in or with the backpack. Clothes could be laid out. The far more preparation that is completed the night just before means significantly less to neglect or fuss more than on the college day morning.
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    Every day needs to start in a constructive way. Students have to have breakfast each morning whether it is fixed at residence, picked up on the way, or eaten at school. Conversation really should be optimistic. Prior to college is a negative time to fight about what happened yesterday. Every day tensions lead to friction, but sending students to college in a poor frame of thoughts makes it a lot more tough for them to understand.
    Priorities
    When so several activities are obtainable for students, college should be considered a priority amongst all the options. Values and priorities are established within the family members. When students know that the household insists that school is a priority, students will pick to make college a priority. If college is a priority, the student knows that learning is important and essential, not an option.
    Parents
    Parents are the very first teachers for kids. Children find out what their parents worth and count on. With no parents who see school as crucial, youngsters see no point in becoming at school substantially less mastering anything. Parents’ attitudes about college and teachers transfer to the students both positively and negatively.
    Discipline is also taught in the dwelling and should contain behaviors that occur outside the dwelling as effectively. Parenting is a complete-time job, 24/7. It does not quit at the college door.
    Students can study what they worth as significant no matter if it is math, reading, and science or karate, football, and computer skills. For students to show results on testing, they should feel that it is critical, be supported by parents, and be offered the finest opportunity to learn. Nevertheless, talented teachers, technology, college buildings, and revenue can not support the student who has no wish to find out.

  4. Students Ought to Be Ready To Study

    Educational legislation has assumed that lack of student results is a outcome of teacher failure. Teachers have been certified, hugely-qualified, professionally developed, and untenured and/or fired as a result of No Child Left Behind and standardized test scores. A new study out of Vanderbilt University showed that merit pay created no considerable distinction in test scores. If teachers are not the trigger of poor student scores, then the question ought to be: How can students come into the classroom prepared to study?
    Pre-college
    Students who attend preschool are much better prepared to study free 7th grade math worksheets . In Tennessee, Gov. Phil Bredesen put educational dollars into Pre-K. Montgomery County, Maryland, is reaping significant outcomes by employing educational funds for Pre-K. Pre-K teaches classroom behavior, early letters and number recognition, social appropriateness, and listening capabilities. Pre-K also introduces the college atmosphere and reduces separation anxiety to both the kid and the parent.
    Preparation
    Students require to be prepared to go to college every morning. This preparation contains college supplies becoming replenished on a regular basis. Homework should be done, checked, and packed in the backpack the night prior to. Lunch money, projects, library books, and gym clothes ought to be in or with the backpack. Clothes could be laid out. The far more preparation that is completed the night ahead of indicates significantly less to neglect or fuss more than on the college day morning.
    How a great deal technologies does a student need to have at residence? Simple technologies at household for a student these days is a somewhat new laptop or computer (desktop or laptop) with a higher speed Online connection and a dependable printer. Usually being ready for school may perhaps also demand a graphing calculator by 7th grade. The expense of technologies can be prohibitive for some households, nonetheless. Students can use computer systems at a library or at school but do not have the luxury of time that they may have at home.
    Positivity
    Daily demands to start in a constructive way. Students will need breakfast every morning whether or not it is fixed at property, picked up on the way, or eaten at college. Conversation need to be optimistic. Prior to school is a poor time to fight about what occurred yesterday. Everyday tensions result in friction, but sending students to college in a terrible frame of thoughts tends to make it additional complicated for them to discover.
    Priorities
    When so lots of activities are obtainable for students, college should be regarded a priority among all the possibilities. Values and priorities are established within the loved ones. When students know that the household insists that school is a priority, students will opt for to make college a priority. If college is a priority, the student knows that studying is vital and necessary, not an option.
    Parents
    Parents are the 1st teachers for young children. Kids find out what their parents value and count on. Without the need of parents who see school as vital, young children see no point in being at school significantly significantly less mastering something. Parents’ attitudes about college and teachers transfer to the students both positively and negatively.
    Discipline is also taught in the house and need to incorporate behaviors that happen outside the home as effectively. Parenting is a complete-time job, 24/7. It does not stop at the college door.
    Students can find out what they value as significant regardless of whether it is math, reading, and science or karate, football, and laptop or computer capabilities. For students to show accomplishment on testing, they need to really feel that it is critical, be supported by parents, and be given the finest opportunity to discover. However, talented teachers, technology, school buildings, and money can not assist the student who has no wish to study.

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