Tags: ,.

——大树底下还能否另起炉灶?

如果运营一个传统企业,可能会考虑最起码的两个问题:

1.生产成本;2.销售渠道;

如果现在有一个信息平台供企业主去最快找到生产或渠道的合作商,相信90%以上都向这棵大树去靠拢。嗯,这棵大树就是B2B。但我脑子里有种错觉,B2B和C2C似乎从一生下来就决定了自己的命运:那就是它们需要共同面对来自B2C的挑战。

我宁可多花几块钱去京东或卓越甚至凡客,也不会想到去淘宝。陈年

“我真的想知道我用最好的布,最好的面料,最好的线做出这件衬衣质量到底怎么样,到底要多少钱。”真相让他大跌眼镜——当梦娜袜业的老板告诉陈年一双袜子的真实价格时,他说“我听了都傻了”。

所以,他当初没有选择只在网上开个店,而是毅然决然干起了服装行业的B2C。

那作为企业主,已经把控了自家厂里的货源和服务,为何不能直接去面对客户,也来搞个B2C呢?可慧聪网CEO的郭江,告诉我们,存在这样想法的人,只有死路一条!

郭江用中关村近20年来的发展来告诉我们一个简单的事实:独立的门店最终驻进了海龙大厦。但他万万没想到,在互联网上好像不会存在什么时间和空间的概念。

也就是说,你在中关村开个店卖的只是方元3公里之内的受众,如果离你100米远再有一个店的话,它势必会对你的业务有影响。而在互联网上开个店,哪怕对手就跟你开在同一层楼上,只要有自己的特色,卖向的可是全世界,(如果做外贸的话)也许这就是长尾的力量。

而且郭江坦言,慧聪终究会走向交易环节的,因为这才是真正能赚到利润的部分。作为企业主,如果真的是想把自己的网络渠道打通,网络品牌建立起来,为何不能另起炉灶自己来做B2C呢?

还是那句话,进入B2B的局限性很大。好比你去中关村买电脑,你只记得一个海龙和鼎好,有谁能记得住海龙楼上的哪个商家吗?而现实的情况往往是:海龙的一个老鼠屎弄坏一锅汤,大家都统统把海龙划定为奸商区甚至整个中关村。所以现在买电脑的都上京东去了。

B2B是企业寄人篱下,C2C是个人寄人篱下,他们都没有完全的自主控制权,未来都会面临垂直行业B2C的冲击,如果这棵大树稍微存在一些什么风吹草动,说不定就树倒猢狲散了。

小欧的微博签名

小欧 牟长青

博主:SEO践行者·小欧

博文:寄人篱下的B2B能否还有未来?

博源:http://zhend.info/space-1-do-thread-id-113.html

文字版权算个P:欢迎所有认识的、不认识的、有名的、没名的,抄袭+转载+剽窃。


35条评论

  1. 同意博主的看法!

  2. 你在撤蛋吧,我买手机弱机亚,我会搜索京东和其它的地方,然后我选择一个更便宜的,所以按照分析,我会选择弱机亚官网,假设他的比较便宜.其实归根到底还是看谁做得专业,无论京东淘宝,只要足够专业,手机好不好还是看手机生产厂家跟京东毛关系…….

  3. 本人暂不能理解这样的评论
    首先,B2B业务是机构与机构间的相对大宗交易,对供求双方的要求整体高于B2C,C2C更不用讲,而且能够TOC的目前除了消费品,工业品或者原材料等可以么?
    其次,本人对慧聪参与B2B“配对”持怀疑态度,这会不会和导致ebay在中国没落的原因如出一辙呢?
    企业没有定位或者守不住定位,是很恐怖的事
    企业没有独特竞争力,也是很恐怖的事
    企业觉得什么赚钱做什么,是相当恐怖的事

  4. b2b与c2c不同,b2b是企业间的交易,与c2c存在本质上的差异

  5. 嗯,这点上是不同。

  6. 留恋B2B是因为那里集中了流量,一旦一个企业冲破流量的瓶颈,它自然就建立起了自己的平台进行交易。当然,B2B作个附属也不错。

  7. 垂直行业B2C做起来谈何容易呢~

  8. 这年头没往年好做了

  9. 垂直B2C是很难做的,行业太多了,消费者能记住几个,一般人也就能知道凡客,但那可是广告砸出来的啊!

  10. 是这样的

  11. When I first saw this title 寄人篱下的B2B能否还有未来? – 沸话连篇 on google I just whent and bookmark it. We? michael actually experiencing as well as enjoying the actual style along with layout of your respective blog. This? s an extremely easy for that sight making this much more satisfying that i can appear below along with visit more on a regular basis. Do you support the services involving away an artist to create the design? Excellent execute!

  12. Wow, marvelous blog layout! How long have you been blogging for? you made blogging look easy. The overall look of your website is wonderful, as well as the content!. Thanks For Your article about 寄人篱下的B2B能否还有未来? – 沸话连篇 .

  13. Wow, amazing blog layout! How long have you been blogging for? you make blogging look easy. The overall look of your site is excellent, as well as the content!. Thanks For Your article about 寄人篱下的B2B能否还有未来? – 沸话连篇 .

  14. Wow, fantastic blog layout! How long have you been blogging for? you make blogging look easy. The overall look of your website is great, let alone the content!. Thanks For Your article about 寄人篱下的B2B能否还有未来? – 沸话连篇 .

  15. Wow, superb blog layout! How long have you been blogging for? you make blogging look easy. The overall look of your web site is excellent, let alone the content!. Thanks For Your article about 寄人篱下的B2B能否还有未来? – 沸话连篇 .

  16. Wow, amazing blog layout! How long have you been blogging for? you made blogging look easy. The overall look of your site is excellent, as well as the content!. Thanks For Your article about 寄人篱下的B2B能否还有未来? – 沸话连篇 .

  17. Wow, incredible blog layout! How long have you been blogging for? you make blogging look easy. The overall look of your website is excellent, as well as the content!. Thanks For Your article about 寄人篱下的B2B能否还有未来? – 沸话连篇 .

  18. Wow, superb blog layout! How long have you been blogging for? you make blogging look easy. The overall look of your web site is fantastic, as well as the content!. Thanks For Your article about 寄人篱下的B2B能否还有未来? – 沸话连篇 .

  19. Wow, awesome blog layout! How long have you been blogging for? you make blogging look easy. The overall look of your website is fantastic, let alone the content!. Thanks For Your article about 寄人篱下的B2B能否还有未来? – 沸话连篇 .

  20. Wow, incredible blog layout! How long have you been blogging for? you made blogging look easy. The overall look of your web site is excellent, as well as the content!. Thanks For Your article about 寄人篱下的B2B能否还有未来? – 沸话连篇 .

  21. I am cheerful to see this you tube video at this web page, thus right now I am also going to add all my video clips at YouTube site.
    group insurance http://commoncentscars.com/a-trouble-free-thing-to-find-group-health-insurance-proven/

  22. My grand father always used to watch YouTube humorous movies, hehehehehe, since he wants to be glad always.
    group medical insurance http://triavium.info/house-painless-tactics-to-suit-group-health-insurance-unearthed/

  23. These are genuinely awesome YouTube video tutorials, its my fortune to pay a quick visit this web site and finding such cool YouTube video lessons.
    group medical insurance http://singularitycontest.com/?p=221

  24. Wow, incredible blog layout! How long have you been blogging for? you make blogging look easy. The overall look of your web site is excellent, let alone the content!. Thanks For Your article about 寄人篱下的B2B能否还有未来? – 沸话连篇 .

  25. Wow, marvelous blog layout! How long have you been blogging for? you made blogging look easy. The overall look of your web site is fantastic, let alone the content!. Thanks For Your article about 寄人篱下的B2B能否还有未来? – 沸话连篇 .

  26. Wow, fantastic blog layout! How long have you been blogging for? you make blogging look easy. The overall look of your site is wonderful, let alone the content!. Thanks For Your article about 寄人篱下的B2B能否还有未来? – 沸话连篇 .

  27. Wow, marvelous blog layout! How long have you been blogging for? you made blogging look easy. The overall look of your website is fantastic, as well as the content!. Thanks For Your article about 寄人篱下的B2B能否还有未来? – 沸话连篇 .

  28. Wow, superb blog layout! How long have you been blogging for? you made blogging look easy. The overall look of your website is great, as well as the content!. Thanks For Your article about 寄人篱下的B2B能否还有未来? – 沸话连篇 .

  29. Wow, wonderful blog layout! How long have you been blogging for? you made blogging look easy. The overall look of your web site is fantastic, let alone the content!. Thanks For Your article about 寄人篱下的B2B能否还有未来? – 沸话连篇 .

  30. Wow, fantastic blog layout! How long have you been blogging for? you made blogging look easy. The overall look of your website is wonderful, as well as the content!. Thanks For Your article about 寄人篱下的B2B能否还有未来? – 沸话连篇 .

  31. Wow, superb blog layout! How long have you been blogging for? you make blogging look easy. The overall look of your site is magnificent, as well as the content!. Thanks For Your article about 寄人篱下的B2B能否还有未来? – 沸话连篇 .

  32. Wow, awesome blog layout! How long have you been blogging for? you made blogging look easy. The overall look of your web site is excellent, as well as the content!. Thanks For Your article about 寄人篱下的B2B能否还有未来? – 沸话连篇 .

  33. Wow, fantastic blog layout! How long have you been blogging for? you make blogging look easy. The overall look of your web site is great, as well as the content!. Thanks For Your article about 寄人篱下的B2B能否还有未来? – 沸话连篇 .

  34. Wow, awesome blog layout! How long have you been blogging for? you made blogging look easy. The overall look of your web site is fantastic, let alone the content!. Thanks For Your article about 寄人篱下的B2B能否还有未来? – 沸话连篇 .

发表评论

评论也有版权!

无觅相关文章插件