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文/DoNews社区作者 杨涛

8月16日下午两点雷军在798艺术中心正式发布了小米手机2代,四核、视网膜屏幕、2G内存、魅族外观再夹带着1999元售价。性能升级、外观改进再加之低价,足以让大多数人疯狂。

但冷静思考之后,发现这背后存在着巨大的陷阱,小米正在依靠高配置低价格来获得高关注,与此同时却依靠小米的“销售规则”来降低早期出货数量,以降低成本。

我们观察小米手机1代的发货数据,在2011年8月16发布到12月6日宣布发货量为10万台,也就是在这四个月时间以1999元买到小米手机的只有10万用户,仅占352万总销量的2.8%。根据摩尔定律四个月时间的物料价格会出现大幅下跌,换言之有意无意的“缺货”为小米盈利争取到了巨大空间,雷军宣布小米1代降价至1299元可以看出一些端倪。

在小米发布前,我们曾经预测小米手机的发布流程为:泄露多图-水军互攻-抢先预定-缺货-缺货-发布-缺货-50万台-抢光-缺货-缺货-老客户换购计划-全新周边-缺货-缺货-米三代。

从雷军在发布会公布的信息看,小米2代的发布流程与1代几乎一致,九月工程机,十月正式发售,优先购买资格需要F码。如果没有F码,抱歉你无法购买。如果说小米1代缺货是因为准备不足,那么如果经过一年准备的小米2代也出现这样的情况,那就不能仅仅以巧合来推测了。

至于真相怎样,我们可以拭目以待。

很难说这样不道德,本身也是产品的营销与成本控制手法之一,很可能是师从苹果公司的“饥饿营销”。不过对于那些有手机购入计划的朋友,建议选择一款当前适合入手的,等待小米可能最后会望断愁肠。

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