近日,业内再次传出网游公司第九城市将失去暴雪公司“魔兽世界”游戏的国内代理权消息。九城与暴雪在中国合作运营魔兽的合同将会在2009年6月到期,目前应处在紧张的续约谈判期。正是至今双方都没有正式发布声明,确认续约,才会导致“九城将失去代理权”的消息传出。

 

众所周知,魔兽世界游戏对于九城的重要性。从九城这一方出发,是希望尽早确认续约。但暴雪为什么迟迟不愿意与九城签约呢?

 

长期以来,知识产权滥用已经成为了跨国公司打压中国民族工业的“杀手锏”,从而掠夺最大利润。这一点在各行各业中都有大量的实例。在轰动一时的北京吉普风波案例中,跨国公司先是搁浅后是取消了联合设计方案,改为以CKD方式组装最新的XJ切诺基。还有国外DVD专利的6C联盟将不少无用专利打包向中国厂商收取高额专利许可使用费等等。跨国公司的任意所为,全都是因为其掌握了核心知识产权。

 

如今在暴雪与九城的续约问题上,我们也看到了知识产权滥用的影子。暴雪公司在过去四年与九城的合作中,从中获得了巨大的收益,与此同时,也看到了这款游戏对九城公司运营的重要性,在续约的敏感时刻,知道九城是不会轻易放弃,就可以漫天提价、拖延时间,从而达到能够利用其魔兽世界的版权在中国获取最大利润的目的。

 

这里有两个因素,暴雪在利用。其一就是九城急于续约的心理。其二就是中国庞大的网游市场。九城运营魔兽世界已经投入了巨大的人力、物力成本,也积累了大量的运营经验,一旦失去代理权,重新打造一款核心网游产品,必将给企业造成巨大的影响。在这一点上,九城急,暴雪不急,可以借此来抬高价码。

 

过去四年,魔兽世界在中国给九城带来巨大利润的同时,最大的受益人更是暴雪。在目前全球经济滑坡的形势之下,中国市场成为了不少国外企业的救命稻草,暴雪也不愿意轻易放松。暴雪希望能够从中国赚取更大的利润,那就要用其所掌握的魔兽世界的版权,对骑虎难下的九城加以要挟了。

 

这或许可以看作是暴雪谈判的一个技巧,但是这种情形发生的核心原因就在于国内的网游运营商没有掌握知识产权。代理国外企业的网游,必将受制于人。不仅仅是九城,国内不少的网游企业都已经碰到了类似的情况。比如韩国网游商T3与Yedang就曾以劲舞团系列网游牵制久游网,导致后者上市计划搁浅等。

 

但我们也看到了国家有关部门已经注意到国外网游企业的知识产权滥用情况,国家新闻出版总署将会在近期敲定一项规范中外网游企业合作的措施,对外企凭借著作权优势在合作中盛气凌人的做法进行严惩。一旦新政得以通过,对暴雪非常不利,就有可能失去中国市场,也是它不愿意看到的。在这个意义上说,暴雪续约九城也将是迟早的事情。日前外电就已经报道暴雪回应了传闻,表示将会与九城继续合作。

 

要想暴雪与九城之争类似的事件从根本上得以解决,一方面是要使自己的网游业务多元化,避免业务完全受制于某一款国外网游,另一方面还是要发展拥有自主知识产权的、让国内玩家喜欢的国产网络游戏。

 

这一点包括九城在内的网游企业都已经注意到了。诸如九城开始了多元化的网游产品转型,在魔兽之外获得了休闲类网游《劲舞团2》、足球网游《FIFAOnline2》等游戏网游的国内代理权,同时也在自主研发上投入较大精力,立足于中国的优秀传统文化和民族特色的《九洲战记》、《名将三国》等游戏今年也陆续开始测试。九城已经敢说,“没有魔兽的九城还是九城。”

 

在这个角度,我们有信心看到国内民族企业在处理国外网游企业的知识产权滥用问题上越来越游刃有余。(更多IT网络法律评论,请关注《网络法博客


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