几年前,SP行业的井喷,行业内SP大大小小几百家都能赚钱。其实这隐藏了很多问题,不少企业的运作很不规范。随着SP遭遇越来越多的消费者投诉,有关部门下定决心要对SP行业进行治理整顿。随着原信产部发出《关于规范移动信息服务业务资费和收费行为的通知》之后,工业与信息化部持续不断地加强对SP监管,中国移动、联通等运营商开始动真格之后,SP行业一下子冷清很多,不少企业关了门。

 

对SP的治理整顿绝不是要放弃SP行业的发展,决不能因为目前的不景气来看淡SP在我国的发展前景。我国拥有全球最大的手机用户群体,随着3G牌照的颁发和3G时代的即将来到,用户的移动增值服务消费习惯逐渐养成,移动增值服务的未来发展将是不可限量的。

 

我们注意到,随着工业与信息化部以及移动运营商治理整顿的严格持续与加强,市场上一个个SP被淘汰出。但是这些被淘汰的SP绝大部分都是过去运作不规范的企业,这种淘汰对市场发挥了巨大的健康纯净作用。治理整顿也就是提高整个行业的企业素质,提高管理水平,为优良SP企业的健康发展营造一个良好的氛围,保证优秀的SP能够在市场上生存并脱颖而出。

 

在这样的一个背景之下,谁能坚持住,谁将会在这个市场上笑到最后,将会等来SP真正的春天来临。要想挺过这场整顿风暴,就需要从两个方面运作,其一是彻彻底底规划化运营,严格遵守工信部与移动运营商的相关规定,得到消费者的信任及认可;其二就是要加强内容建设,形成差异化竞争,满足消费者的个性化需求。

 

长沙掌讯就是目前还留在市场上的这样一个企业。这在一定程度上说明了长沙掌讯在行内运作的规范性以及其内容建设、服务多样性上所形成的行业优势。长沙掌讯提供的短信产品服务种类丰富,涉及到娱乐、商务、资讯和游戏等类别,有百余种短信产品;其产品的订阅方式也多样化,包括点播、包月等方式。

 

马云曾经说过,“今天很残酷,明天更残酷,后天很美好,但绝大部分是死在明天晚上,所以每个人不要放弃今天”。SP行业也是一样,未来很美好,尽管在国家相关政策规范下,目前的SP行业不太景气,但离春天已经不太远了。目前的规范也能够让整个行业都彻底沉下气来,象长沙掌讯一样做足内功,获得更为持续的发展动力。


4条评论

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