不管搜索什么,在你点击进入网站前,如果搜索会给你提示该网站是否属于“可信网站”,这样的搜索,你会用不会用?不管你用不用,反正我是会用。

日前,据媒体报道,“可信网站”验证管理机构中网(Knet.cn)与腾讯搜搜已达成深度可信验证合作,腾讯搜搜已实现对中网“可信网站”验证的全面融合。

笔者体验了下,所谓“全面融合”就是指当我们用搜搜不论输入任何关键词查找信息时,只要搜索结果中的网站已通过中网“可信网站”验证审核的网站,我们都能在搜索结果中看到“可信网站”提示,点击提示即可便捷核验该网站包括域名注册信息、工商登记信息和网站备案信息等在内的全部真实身份验证信息。

前有搜狗,今有搜搜,可信搜索或搜索结果网站身份可验证,正在从“梦想”照进“现实”,笔者判断,“可信验证”必将成为搜索的标配,将会有越多越多的搜索加入可信搜索阵营,为网民提供更加安全、可信的搜索体验,而网民未来上网将会有越来越多的“可信搜索”供选择。

从需求层面看,《2012年中国网站可信验证行业发展报告》显示, 截止2012年6月底,31.8%有网络购物经历的网民本人曾在网购过程中直接碰到钓鱼网站或诈骗网站,网购遇骗网民的规模保守估算为6169万;87.5%的受访网民希望在网站访问过程能够随时核验当前访问网站的真实身份信息。

据有关数据显示,80%以上的网民习惯通过搜索引擎寻找自己需要的信息,搜索引擎是网民访问网站的基础性工具。

此前,国内主流浏览器已经相继实现对中网“可信网站”验证的融合,解决了浏览器环节便捷核验网站真实身份的难题,作为另一大基础互联网应用和网民重要上网入口,相信搜索引擎们不会“坐视不理”。

从应用层面看,不久前,中网与搜狗搜索达成可信验证搜索合作,搜狗搜索融合中网的“可信网站”验证,网民将能在使用搜狗搜索时,实现对搜索结果中各网站真实身份的便捷核验,打响了主流搜索融合可信网站验证的第一枪。当时笔者就判断,未来将会有更多的主流搜索融合中网“可信网站”验证,而融合“可信网站”也将成为搜索行业发展的必然趋势。在某种意义说,搜狗是个试水。如今,腾讯搜搜融入“可信网站”服务,标志着搜索引擎全面融入“可信网站”验证服务。

从用户体验看,在搜索引擎融入“可信网站”验证服务能够有效帮助网民方便地识别大多数钓鱼网站骗局,实现安全上网。

比如在搜狗等搜索引擎中输入“机票”后发现,搜索结果中的每条信息下面都增加了“网站主办单位类型”提示,可以一目了然知道网站是“个人、企业、事业单位或政府”,当鼠标放在该提示上时,会自动显示该网站“域名注册信息、所属单位、网站名称、网址及备案”等身份信息和“验证星级”等验证深度提示,点击“查看详情”将可查验该网站所有身份验证信息。网民就可以有效识别钓鱼网站,极大地减少网络欺诈。

而在搜搜中,不管输入什么关键词,网民都能获得醒目提示。比如输入“胡春华”,我们在搜索结果可以看到,新华网发布的新闻链接尾部有“可信网站”提示,这样对于查看信息的网民来说,很容易找到权威的信息源头。

这样一来,久而久之网民会形成一个全新的搜索使用习惯——“一搜索、二核验、三访问”,融入“可信网站”验证服务的搜索引擎会被网民信任并被普遍使用。在网民需求和使用习惯的驱动下,“可信验证”成为搜索引擎“标配”指日可待,而网民使用“可信搜索”上网,将从“梦想”成为更多、更广的“现实”。


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