打车APP,又是蓝海?

近一段时间打车应用突然兴起,前几年被投资人创业者说的天花乱坠的打车行业终于有了眉目。Donews的许多作者都开始发表观点,趁这个机会我也说说。
现在全国较火的打车应用有十几个,快的打车,打车小秘,点点打车,易打车,手机召车。一听说是“蓝海”全部蜂拥而至。现在这蓝海也太多了。
的哥可就头晕了,上次我叫车问司机“最近你们不是很流行那个手机打车的东西嘛,您在用吗”,“不用那个,看着就头晕,字又小,又没人教我怎么用,还是在车站这坎趴着来的快。” “车队里不搞这个,自己就懒得弄”
现在的哥面对的问题:
一.手机客户端众多,不知道用哪个?
二.打车软件费电,手机经常没电,不实用
三.打车软件良莠不齐,“BUG”是日常
现在打车软件面对的问题:
一.盈利?
二.竞争对手?
我试用了三款打车软件,用户体验都是极差的。不知道投资人的钱花到哪里去了。但是实际使用效果还是可以的,五六分钟车就开来了。
应该进入打车行业的:
1.租车企业(一嗨租车等汽车相关)
2.汽车运营公司(公交公司)
3.支付企业(支付宝,贝宝)
瓶颈:
1.汽车运营公司无利可图没兴趣合作
2.市场太大,产品太差
3.地域区分太明显,基本以攻占山头的形式垄断一个城市的租车市场
建议:
1.租车软件加强与本地车队的合作联系,采取送定制手机+APP的方式,吸引的哥进入市场。(更大的屏幕和更大的电量的定制手机)
2.加强自己的软件素质和APP设计团队素质,完善软件
3.支付宝进场也许分分钟垄断全国

近一段时间打车应用突然兴起,前几年被投资人创业者说的天花乱坠的打车行业终于有了眉目。
现在全国较火的打车应用有十几个,快的打车,打车小秘,点点打车,易打车,手机召车。一听说是“蓝海”全部蜂拥而至。现在这蓝海也太多了。
的哥可就头晕了,上次我叫车问司机“最近你们不是很流行那个手机打车的东西嘛,您在用吗”,“不用那个,看着就头晕,字又小,又没人教我怎么用,还是在车站这坎趴着来的快。” “车队里不搞这个,自己就懒得弄”
现在的哥面对的问题:

一.手机客户端众多,不知道用哪个?
二.打车软件费电,手机经常没电,不实用
三.打车软件良莠不齐,“BUG”是日常

现在打车软件面对的问题:
一.盈利?
二.竞争对手?
我试用了三款打车软件,用户体验都是极差的。不知道投资人的钱花到哪里去了。但是实际使用效果还是可以的,五六分钟车就开来了。

应该进入打车行业的:
1.租车企业(一嗨租车等汽车相关)
2.汽车运营公司(公交公司)
3.支付企业(支付宝,贝宝)

瓶颈:
1.汽车运营公司无利可图没兴趣合作
2.市场太大,产品太差
3.地域区分太明显,基本以攻占山头的形式垄断一个城市的租车市场

建议:
1.租车软件加强与本地车队的合作联系,采取送定制手机+APP的方式,吸引的哥进入市场。(更大的屏幕和更大的电量的定制手机)
2.加强自己的软件素质和APP设计团队素质,完善软件
3.支付宝进场也许分分钟垄断全国

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